Original title: Energy of Light | Frog Prince "Ultraman Family" adds new members, ultrapark joint series is coming!
Looks are justice – this "belief" is rooted in the hearts of Gen Z mothers, deeply influencing their lifestyles and consumption decisions. When young women after the 90s and 95s enter the stage of marriage and childbearing, their multidimensional demand for maternal and infant products also forces the industry to make more valuable innovations.
Taking baby and child care as an example, relevant industry data shows that nearly 97% of Z generation mothers attach great importance to the baby's skin care, and put forward higher requirements for product safety, professionalism and efficacy. At the same time, from mass consumption, quality consumption to personalized consumption, cross-border co-branding, popular IP and other innovative gameplay with interesting and social attributes can capture the new generation of mothers.
Focusing on the baby and child care market for 23 years, Frog Prince has always had a keen consumer insight, on May 16, 2022, Frog Prince announced: ULTRAPARK joint series officially launched, cute and interesting!
Childhood memories come alive
The energy of light reappears
The cosmic hero Ultraman was born in 1966, and in the following 55 years, many Ultramans have accompanied the growth of children and big friends around the world, and they have carried the feelings of the post-90s and post-00s generations. They are not only two-dimensional celebrity roles, but also everyone's childhood idols - related series works have been played more than 200 million times since landing on Station B in 2020, related products have ranked among the top ten hot brands on Taobao in 2020, and the keyword "Ultraman" related search volume is 200 million+. The justice, courage and attitude of not accepting defeat in Ultraman are the spiritual "light" that illuminates the hearts of countless teenagers.
As a national baby and child care brand, Frog Prince closely follows market changes and the most genuine needs of consumers, based on professional services for thousands of Chinese families, and has been constantly renewed and continuously red for more than 20 years. Everything revolves around the needs of consumers, in order to bring children better and better quality washing products, this joint cooperation is not only a simple collision between brand and IP, but also a deep ploughing and strong association from the spiritual core. Childhood idol Ultraman met the national washing brand Frog Prince, and the same frequency resonance was immediately in line, which not only satisfied the baby's concern for fun and playfulness, but also gave Bao Dad and Bao Mom enough safety and security, so as to guide children to develop good hygiene habits.
It is believed that the strong cooperation between the Frog Prince brand and the ULTRAPARK joint series will bring more sparks and possibilities to the field of children's care.
Frog Prince & ULTRAPARK co-brand series
Officially listed
This new co-branded product is a creative work launched again after the Frog Prince & Ultraman co-brand series released in February, using fun to guide children to fall in love with washing. Different from the previous hardcore Ultraman image style, this frog prince & ULTRAPARK joint series is more Q cute and cute.
Frog Prince & ULTRAPARK joint series, the appearance of the product fully captures the preferences of young people in the Z era, the bottle is printed with the Otter hero cartoon pattern, with playgrounds, airplanes, small windmills and other elements, so that ULTRAPARK Ultraman fits the child's life and resonates with the child. Soft cute dolls meet clean energy, not only eye-catching appearance, but also quite hardcore.
Continuing to consolidate the core advantages of Frog Prince in the product side, the frog prince & ULTRAPARK joint series bath products listed this time use amino acid cleansing ingredients, contain mild clean energy, injected with the best grapefruit essence, gentle care for every inch of sensitive skin, comfortable bath without false slip. The cream emollient products retain the usual style of the Frog Prince, fully moisturizing and moisturizing the child's skin, which is in line with Ultraman's consistent image of peace of mind.
Unleash your child's playful nature
Solve the bathing puzzle
As a senior washing brand in the industry, Frog Prince has accumulated deep accumulation in user insight and product innovation, and for the particularity of the maternal and infant industry - the separation of product buyers and users, Frog Prince knows that washing products must fully take into account the needs of mothers and babies. At the same time, maintaining a keen eye for young consumer groups, the Frog Prince found that the parents' own way of companionship was very different from the past.
In this regard, the Frog Prince & ULTRAPARK joint series, the appearance is not only cute and cute, Q Cute doll and bottle body is also removable, bathing at the same time can be held in the hand to play, you can also do some interesting parent-child interaction, so that the bathing process is no longer monotonous, alleviate the child's resistance.
The pure energy of light
Guard your child's washing and safety
Focusing on baby and child care for 23 years, Frog Prince has rich product development experience and strong scientific research strength in the field of infant and young child care, and has nearly 100 invention patents. It has a research and development team of nearly 100 people in Zhangzhou, Shanghai and other cities in Fujian, China and Malaysia, and also deeply promotes the research of baby and child skin problems with the Asian Children's Skin Care Innovation Center (ACSIC) in Singapore, and has won the first "China Children's Cosmetics Standardization Research Base", a national high-tech enterprise, and a Fujian Provincial Enterprise Technology Center. For 23 years, Frog Prince has always adhered to the brand concept of "attentive greetings, child care", only to provide children with better and better quality washing products.
Next, the Frog Prince & ULTRAPARK joint series will be successively landed on major sales platforms. Carrying Altman's "unremitting spirit" adhering to the frog prince's brand concept of "dedication, child care", through high standards, high quality, professional and safe products and cute and innovative product design, frog prince will continue to deepen the brand positioning of "child safety washing guardian" in the hearts of consumers, guide children to develop good living habits, and accompany more Chinese children to grow up healthy and happy.