The Meizu Pro 7, which previously featured a dual-screen design
Titanium media App May 10 news, according to DIGIMISMS reported that Google's first folding screen mobile phone Pixel Notepad will be mass-produced in the third quarter, the new product will use the vertical folding form. According to tide display and touch news, it is rumored that Apple's plan to release a folding screen iPhone in 2023 will be canceled or postponed. Before releasing the folding screen iPhone, Apple will release a dual-screen iPhone with oled screen and ePaper as the main screen and ePaper as the second screen.
In the past six months, the folding screen mobile phone market has continued to receive attention, oppo, honor, vivo, Huawei have launched a new folding screen mobile phone. According to Ross Young, CEO of the research institute DSCC, Google's first folding phone will be equipped with a 5.8-inch screen, similar in shape to the Samsung Galaxy Z Fold series, priced at about $1400. Choosing to enter the market at this time, the external supply chain is relatively mature, and the cost is relatively controllable for Google.
Since Cook took over as CEO of Apple, the pace of products has become more and more stable
At present, there are many reasons that affect Apple's release of folding screen mobile phones in 2023 according to the original plan.
On the one hand, Apple has always had high requirements for the technical completion of commercially available products, and in recent years, it has rarely "ventured" in products. Prior to that, Apple did not release the iPhone 12 series of smartphones supporting 5G networks until September 2020, nearly a year behind the Android camp.
According to IDC data, global smartphone shipments in the first quarter of 2022 fell by 8.9% year-on-year, and the smartphone market fell for the third consecutive quarter. For any mobile phone manufacturer, the launch of high-end folding screen mobile phones at this time needs to take certain risks.
However, Titanium Media App believes that Apple's current plan for folding screen mobile phones should be suspended, rather than completely canceled.
On the one hand, folding screen mobile phones as the "commanding heights" of high-end smart phones, Apple has no reason to give the position to the Android camp, especially considering that Apple's market value has exceeded 3 trillion US dollars, research and development funds, market pressure is not large.
The iPadOS ecosystem is an important weapon for Apple to enter the folding screen
Second, Apple itself has the most suitable system ecology for the development of folding screen mobile phones, that is, iPadOS.
At present, the big problem encountered by the folding screen mobile phone that has been released is that the Android large-screen ecology is not perfect, and users on the large-screen cannot get the same application experience as the small-screen mobile phone. Problems such as chaotic UI adaptation, strange zoom ratio, and no corresponding interaction optimization have made the existing folding screen mobile phone ecology seem imperfect.
Apple's iPadOS ecosystem has been under construction for many years, and the rich and excellent large-screen application environment is the biggest advantage of its seamless transition from tablet to folding screen.
In addition, if it is true as the outside world rumors, Apple will launch a dual-screen ink screen iPhone, and the continued development of the folding screen iPhone does not conflict.
In addition to displaying the power, network status, and push information, the dual-screen second screen can also meet people's needs for iPhone freshness, alleviate the power consumption pressure caused by the addition of 5G networks, and will not occupy too much research and development costs. Apple can completely use the dual-screen iPhone as a strategy to slow down the army, and wait until the time is ripe to release the folding screen iPhone (this article was first published titanium media App, author /Wu Honglei, editor / Zhong Yi)