Lifetime E this brand signed the women's volleyball champion Song Nina

On July 15, 2021, the Life E brand announced the signing of a contract with the Chinese women's volleyball Olympic champion Song Nina, and Song Nina became its brand spokesperson.

The person in charge of the life E brand said that Song Nina, as an outstanding young women's volleyball player, signed a contract with the life E brand, which will inject new vitality into the life E brand. At the same time, the fighting spirit of the women's volleyball team in her body is also consistent with the research and development spirit of the E-book of a lifetime.

Song Nina began playing at the age of 9 and entered the national team at the age of 21, as a representative of the "golden generation" of the women's volleyball team, Song Nina once won two championships in the 2003 World Cup and the 2004 Athens Olympic Games. The women's volleyball team's victory added the only gold medal in the ball collective event of the Athens Olympic Games to the Chinese delegation, which is the second time that the Chinese women's volleyball team has won gold in the Olympic women's volleyball competition since winning the los Angeles Olympic Games in 1984. The understanding of education and growth in a lifetime and the Understanding of Sports and Competition by the Chinese Women's Volleyball Team have very similar similarities, and the inspirational image of the Chinese Women's Volleyball Team "tenacious struggle and never give up" is just in line with the K12 education scene.

From the brand level, the cooperation between Life EBen and the Chinese women's volleyball team will allow the Lifetime E ben brand to have greater popularity and good reputation, and have an advantageous position in the critical period of competing for the incremental market.

In the outbreak of the epidemic in China in early 2020, about 180 million primary and secondary school students are completing the migration from offline to online learning, which will undoubtedly have a huge impact on the education ecology. It can be estimated that even after the epidemic situation subsides and schools generally resume classes, the habits cultivated by the extensive use of digital teaching methods during the epidemic will continue, and the competitive focus of the post-epidemic market will return to whether the "basic skills" of the platform side are solid enough, which is undoubtedly very beneficial to the learning platform with a perfect product line layout, strong technical reserves and rich teaching experience.

The impact of the epidemic continues to spread, and the global economy and society have pressed the pause button. We in China are also affected by it, and 180 million primary and secondary school students are overcoming many difficulties to complete the migration from offline to online learning. This is a challenge, but also a huge responsibility.

At such a moment, it is even more necessary to carry forward the champion spirit of the women's volleyball team, and E will also use the champion quality to make due contributions to China's information education and online education.