Introduction: Today I watched some videos about Apple, I feel a lot, why I have always liked Lao Luo, it may be that his style of doing things has a lot of places that he wants to do, not to be, not to compromise, the pursuit of perfection, doing things strictly. Maybe Lao Luo's hammer is a failure, but Apple succeeded, it is true that the hammer acquisition of "Apple" is a joke, but it is also reflected in some aspects that the hammer or Lao Luo's business philosophy is the same as Apple, so what is in their bones?
Apple or Android
We have been accustomed to comparing Android and Apple mobile phones, just like a miracle mobile phone conference has been comparing with Apple, what application opening speed, screen refresh rate, photography, charging has a sentence to describe very insightfully: "What Apple Care, Apple does not care at all", it is true that it is inappropriate to take Apple to diss domestic manufacturers, and the company's living environment is different due to different national conditions. The gap between the economic strength of the Chinese people and the Americans is too large, and when they can't eat enough, how can they be interested in cultivating their sentiments? For example, copyright issues. And Apple is a company with a long history and has gained a lot of experience in long-term commercial competition.
In contrast, in China, those who make mobile phones also live longer for Huawei. And American companies basically have a first-mover advantage, Microsoft, Apple, Intel are typical examples, they have done successful things are difficult to copy, the market has no patience to wait for you to grow, unless you really have money to raise like Huawei for more than ten years, and if the system is more difficult than soc, Samsung Microsoft has failed, on the domestic manufacturers such a thin bottom estimate that Huawei can resist failure, so domestic manufacturers basically choose a very barbaric way of growth, there is no unique skill can only rely on marketing gimmicks.
At the same time, I also want to spit on Apple, after using the iPhone, the signal and charging make people vomit blood, Apple is not not knowing the difference, it just does not change, business is business, this is also part of the experience, this most basic thing is not good to talk about other really feel that there is no meaning. Apple has an absolute advantage for too long, no company will stand when it can lie down and make money, if there is a company that sits on an equal footing with Apple, you see if it dares to use 5v1a. And Apple is not really completely unconcerned about other companies, when the full screen of fire Apple launched the iPhone X, manufacturers are busy increasing the battery capacity Apple is also adding, but also launched the fruit powder mouth only cottage machine to double card dual standby xr, the market is changing, Apple also has to change.
If Joe is almost "all-round" He took Apple to the right path, made Apple a real industry benchmark, and its design products once led the world manufacturers in many times, which is not even the "overlord" nokia of the previous generation, and Cook, from the perspective of individuals and Apple, he is also successful, he successfully brought Apple to the peak, in all aspects, in addition to design, starting from 11 years of iPad2, ios6, I have been using Apple devices and ios for 8 years this year. This time is longer than many people, I like that every generation of ios updates can surprise me, will not make me feel "like the new and tired of the old", in addition to ios, more admiration for Joe's helper, more admiration for Cook.
And Android, the earliest contact with 2.x, has also used 9.0 from the era of 4.x, and has never been interrupted. Aesthetic is really a very weird thing, I also like Android, but the ecology of iOS has firmly tied me, can no longer be separated from the iPad, even if my phone has not used the iPhone for many years, switch to the latest Apple device, is still seamless, even if I Android also used for many years, maybe this is the charm of ios bar...
Jobs or Cook
In my opinion, Jobs has two characteristics: one is the persistent pursuit of beauty, and the other is to do future things to lead the situation, and only a genius-level master can do these two things. And Cook is a good and pragmatic CEO; the world is not so much genius, pragmatic people are already the most preferred.
Before Apple gave me the impression of perfection and extreme, try not to be on the product on the next defect, such as the camera must be flat, the mobile phone must be able to put flat on the table, Jobs can pick up the engineer several layers of skin, and even buy the camera module production line to engage themselves, refer to the iPhone generation of multi-touch screen and glass panel story, Jobs can do it, but to cook the taste has changed, the pursuit of extreme and profit, can not be perfect, such as the camera can be raised, but the process must be extreme, must be integrated molding It doesn't matter if it's uneven. Design began to engage in the businessman's set of "design discrimination", iPad Air can be four sides of the same width, but is thicker than the pro border so a little bit of diaphragm to respond to you, this kind of thing Jobs is never possible to do.
Be a great business
If in ancient times you wanted to "make meritorious achievements", then perhaps the most conventional way may be "young people with wu hooks, riding alone to find a marquis", then the easiest way to magnify personal value in this era is to create an enterprise, and a business and a person are the same, you can choose to be a mediocre person or an evil person or a great person. Similarly, when you are ready to make a business, you can also choose what kind of business to build, we may not be great, but at least we should not know. Success is not something that can be achieved with hard work, after all, the majority of people who fail. But it doesn't stop you from wanting to build a business that you don't want, after all, what you want is a life that won't be done.
In fact, the Apple of the Cook era, in addition to the product, is more to show the social care as a large enterprise. The product is a matter of opinion, but the values that Apple advocates are really great. Perhaps as a minority, The Apple he leads has shown more concern for social minorities (including but not limited to sexual minorities, people with disabilities, African Americans, Asians, people of color, women, etc.), and has always insisted on focusing on health, environmental protection, privacy protection, etc. (if you want to cancel the charging head with me, then you are right), so I like the Apple of the Jobs era but prefer the Apple of the Cook era.
If you pay attention to apple values on Apple's official website, it will update supplier responsibility and environmental responsibility every year, then Apple has put a lot of thought into places that ordinary consumers rarely care about. Taking supplier responsibility alone, every year Apple investigates whether suppliers have child labor, wage arrears, human trafficking, employee education, and other seemingly unrelated products. These ordinary consumers hardly care about the place where Apple is Apple will seriously investigate and supervise, and make it public on a regular basis. This is the social responsibility that a large enterprise should assume.