In-depth report| multilateral opening up, how to share China's new opportunities with international brands in the fifth CIIE?

A few days ago, the fashion trend and jewelry sector promotion meeting of the consumer goods exhibition area of the 5th CIIE has landed online.

At the meeting, it was clarified that the total signed area of the fifth import expo enterprise commercial exhibition has exceeded 70% of the planned area, and there are more than 240 of the world's top 500 and industry leading enterprises. Among them, the fashion trend and jewelry sector of the consumer goods exhibition area is planned to cover an area of 30,000 square meters, and the exhibiting categories include clothing, shoes, bags, jewelry, art and other high-end consumer exhibits, and the signed exhibitors include Richemont Group, Dolce & Gabbana, Burberry Burberry, Tapestry Tai Peisiqi, Swarovski Swarovski, Shiying Tengyun, Cotai Group APP, Fast Retailing, etc.

As always, the specifications of national-level events, how can ciiethes play an international bridge to help the global fashion consumer industry and the prosperous and developing Chinese market to once again go in both directions?

"Holding the CIIE as scheduled in the global epidemic is the most vivid and direct interpretation of China's open attitude, multilateral advocacy and responsibility." Song Shangzhe, assistant to the president of the National Exhibition and Convention Center (Shanghai), said in his speech. According to its disclosure: At present, the attitude of all parties involved in the use of the big platform of the Expo is positive and enthusiastic. For international companies and international goods, the Chinese market is huge in scale and has great potential, which will bring opportunities to the fashion trend, jewelry and art industries.

In order to better cooperate with international brands to share new opportunities in the Chinese market, the Fifth CIIE aims at the needs of exhibitors and continuously improves the sense of exhibitors' sense of gain from the aspects of plate setting, accurate investment promotion, industry promotion, and event preparation. At the same time as "comprehensive exhibition and professional office", the enterprise business exhibition provides a wide exchange platform for exhibitors such as transaction docking, brand promotion, and industry development.

Liu Yinfeng, executive vice president and secretary general of the Shanghai Textile Association and the Shanghai Federation of Industry and Commerce Textile and Garment Chamber of Commerce, also said that as a participant in the preparation of the fifth ciie fair, the Shanghai Textile Association will cooperate between enterprise participation and professional visitors.

Donghua University, which successfully held the project achievement forum activity at the fourth CIIE and launched the "National Tide Creation and Inheritance" Youth Design Talent Training Project Exhibition with Coach, will continue to participate, and Li Jun, dean of the Shanghai International Fashion and Creative College of Donghua University, said that he would bring a number of fashion enterprises to explore the digital transformation scheme of the upstream and downstream of the industrial chain in the form of an industrial digital innovation incubator.

The integration of production, education and research, innovative China in all aspects of the efforts, with international enterprises to share the fashion future.

At the fourth CIIE held last year, the fashion trend and jewelry sector gathered a large number of global first-line enterprises and fashion brands, leaving a deep impression on the professional audience of the industry. This year, on the basis of maintaining the standard, international brands may bring more surprises in terms of creative innovation and sustainability.

As a modern luxury accessories and lifestyle brand company, the three major brands coach, Kate Spade and Stuart Weitzman have participated in the Expo for the past three consecutive years and will continue to participate in the fifth CIIE this year. Its President of Asia Pacific, Yang Baoyan, attended the promotion meeting, which was the first online meeting of the Sustainable Fashion Global Summit forum launched by WWD China, and saw Mr. Yang Baoyan in the cloud in April to talk about promoting sustainable fashion projects in China. This time, he not only affirmed the efficiency and pragmatism of the Expo, but also called on more enterprises and brands to participate in order to promote the sustainable development of the fashion industry.

In fact, at last year's Ciie Expo, the CIIE set up the Sustainable Fashion and Lifestyle Professional Committee of the China International Import Expo Exhibitors Alliance (referred to as the Ciie Sustainable Fashion Committee). As the exclusive supporting media of the Special Committee, "WWD International Fashion News" witnessed and participated in the inauguration ceremony and the first roundtable forum together with members of the Special Committee such as Kering Group, Tepperski Group, L'Oréal Group, Procter & Gamble, Burberry and other members of the Special Committee.

During the last CIIE, President Yang Baoyan shared the group's financial report data to achieve 60% year-on-year growth in China's business, an increase of 40% over the fiscal year before the epidemic, and he once made it clear that for Tai PeiSiqi, China is not only a vital market, but also a source of inspiration for brands to seek breakthroughs and innovations.

While affirming the excellent spillover effect of the Expo, Dolce & Gabbana, An Jiayong, Senior Vice President of Dolce & Gabbana, added that while affirming the excellent spillover effect of the Expo, he emphasized the ability to efficiently help fashion companies introduce creative new products, develop cooperation channels, expand landing promotions, etc. Dolce & Gabbana will actively participate in it, and fully deepen and open up a new situation in the Chinese market.

On the fast track of consumption upgrading, the Chinese market has broad prospects. The attendance of Exhibitors such as Richemont Group, Dolce & Gabbana, Burberry Burberry, Tapestry Tepperski, Swarovski Swarovski, Shiying Tengyun, Cotai Group APP, Fast Retailing and other exhibitors attended the Expo as scheduled, which is a manifestation of confidence in the Chinese market and a contemporary expression of the upward fashion power to drive global collaboration and promote the economy forward. WWD

Written by Li Jun

The picture comes from the official website and network of the Expo