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CHANEL girls who are more sassy than F1 have come here for a holiday

CHANEL girls who are more sassy than F1 have come here for a holiday

Monte-Carlo

At 21:00 Beijing time on May 5, CHANEL 2022/23 Early Spring Holiday Collection was released in the resort city of Monaco.

After two years, the big names finally reopened their "Global Vacations" trip this year's early spring release show.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

This time the show was at the Beach Hotel in Monte Carlo, Monaco.

It's a winding coastline against the Mediterranean Sea, the famous Formula 1 Grand Prix, and the inspiration for CHANEL from Coco Chanel to Karl Lagerfeld.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Monte-Carlo

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

In the 1910s, Ms. Coco Chanel traveled to the Principality of Monaco and its surroundings, where Monte Carlo became closely linked to CHANEL.

By the 1980s, then-Creative Director Karl Lagerfeld was here regularly to film CHANEL commercials, and in 2006 the CHANEL Workshop collection was released at the Monte Carlo Opera, further strengthening this connection.

In 2022, Virginie Viard chose to release its Pre-Spring 2022/23 holiday collection here, reinterpreting the free and sophisticated spirit of the Côte d'Azur.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

CHANEL's 2022/23 Early Spring Holiday Series promotional video, set on the balcony and bedroom of Karl Lagerfeld's La Vigie villa in Monaco.

I knew early on that we were going to have a launch in Monaco, or rather, at a beach hotel, which was Also Karl's dream. Looking out from this magnificent hotel, his La Vigie villa offers panoramic views. I will never forget my time there, the terrace and balcony, the huge umbrellas, the flower basket full of flowers, everything was beautiful.

——Virginia Viard

”

May 5 is China's "Lixia", the season when everything flourishes. "5-5-22" is also a set of iconic numbers for CHANEL.

Virginie Viard chose to launch a new spring vacation collection on this day, which is very memorable.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

The guest's invitation contained the number "5-5-22" and a white T-shirt with the words "5-5-22" printed on it.

CHANEL girls who are more sassy than F1 have come here for a holiday

「5-5-22」

CHANEL girls who are more sassy than F1 have come here for a holiday

Korean idol Kwon Ji-yong has worn a blue knit shirt with a white shirt to watch the show for more than a decade, and he is in good shape. It had been a long time since G-Dragon had been so thin.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

01

Straight on the runway

Runway

A total of 67 new looks were released this season.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Virginie Viard incorporates Elements of Monaco's iconic racing, beaches and more into her design, making this season's CHANEL girl both a female driver on the Formula 1 track and a handsome and handsome baronet on the beach.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

CHANEL 2022/23 Resort

Chinese supermodel He Cong, who just walked the Red Carpet of the Met Gala in New York, flew to Monaco to perform the CHANEL show for this season, and the model certification!

CHANEL girls who are more sassy than F1 have come here for a holiday

#驰骋F1赛道的女郎

The jumpsuit, which changed from a racing suit, was given a sense of fashion by tweed and CHANEL's dual C logo, and the baseball cap and racing helmet were stamped with the No.5 "code".

Thoughtfully, though, Virginie Viard uses a lightweight terry cloth as a lining for the jumpsuit.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Virginie Viard has made the Black and White Check Flag at the end of Formula 1 an important pattern for this season, using them in every way: they transform into swimwear, knitwear, gauze skirts, handbags...

This season's coats were also influenced by F1 athletes' costumes: the racing suits were untied to form vests, and the cloth logo inspired by the sponsor logo on the racing suits was sewn all over the coats.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

#奢华的工装混搭

Boxing shorts, cargo pants, training jackets, these workwear elements collide with CHANEL's tweed jacket, hand-set and glittering colours for a relaxed and comfortable sense of luxury.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

#度假感的套装

Nautical knits, tennis skirts, tweed suits, high-waisted pants, Turkish robes... Transports us back to the relaxed and sophisticated atmosphere of a Mediterranean holiday at the beginning of the last century.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

#条纹牛津布的惬意

Of course, summer is indispensable to the comfortable striped oxford cloth, a little lazy, a little boyish, the most is the CHANEL girl's favorite.

Virginie Viard adds more exquisite craftsmanship details to it, with inlaid flowers and five-pointed stars that make these clothes no longer ordinary.

In particular, the long white high neck pin striped shirt dress below, embellished with sequins and floral embroidered breastplates, is a nod to Karl Lagerfeld.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

#属于海滨的连衣裙

Dresses are available every year, but each one can express a different emotion. CHANEL's dresses this season seem to tell us: go out to sea and take it easy.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

#风情万种的黑

The little black dress is CHANEL's specialty. Virginie Viard is not limited to the concept of "skirt" this season, she combines swimwear, skirts and pants into one piece, through layers, to present a variety of small dresses.

These styles break down the barriers between daywear and party dress, allowing CHANEL girls to wear from day to night.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Of course, this sense of opulence is not limited to black, but also the blue sequin embroidered dress that is as quiet as midnight, showing a low-key sense of luxury.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

02

Wonderful details

Details

Black satin shoes with slim rhinestone buckles inspired by the toes of the Monte Carlo Ballet and dancers.

CHANEL girls who are more sassy than F1 have come here for a holiday

Classic handbags such as the 22 are still popular this season; tennis racket-shaped handbags are perfect for sports-loving girls, practical and stylish; and racing helmets are used as decorations on handbags.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

The fluid and shiny swimsuit suit is innovatively interpreted in an asymmetrical design.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

03

CHANEL

Love affair in Monaco

CHANEL & MONACO

Since its founder, Ms. Coco Chanel, CHANEL has been inextricably linked to Monaco.

The women of the Monaco royal family have always been loyal customers of CHANEL.

In the 1950s and 1960s, Princess Grace Kelly of Monaco became a loyal customer of CHANEL, often traveling in CHANEL's classic suits.

CHANEL girls who are more sassy than F1 have come here for a holiday

Grace Kelly in CHANEL

In the 1970s, Princess Caroline, the daughter of Grace Kelly, forged a close friendship with Karl Lagerfeld. A spokesperson who often wears CHANEL to watch shows, travel, attend various formal occasions, and walk.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Princess Caroline wears CHANEL suits at different times than Karl Lagerfeld.

American artist Andy Warhol has also painted pop art for Princess Caroline in CHANEL.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Princess Caroline in CHANEL，by Andy Warhol，1983

In the 21st century, Charlotte Casiraghi, the daughter of Princess Caroline and granddaughter of Grace Kelly, continued this good relationship and became the face of CHANEL, shooting catwalks and commercials for the brand.

CHANEL girls who are more sassy than F1 have come here for a holiday

In 2017, Princess Caroline and her daughter, Charlotte Casiraghi, wore CHANEL to a ball.

CHANEL girls who are more sassy than F1 have come here for a holiday

In 2021, Charlotte Casiraghi appeared in the CHANEL Spring/Summer 2021 commercial

Charlotte Casiraghi is a good friend of Virginie Viard's, which is one of the reasons why she once again chose the CHANEL run in Monaco.

Monaco is more of an emotion to me, and it's about Karl, Caroline, Charlotte.

——Virginia Viard

”

In addition to the royal blessing, several generations of CHANEL "helmsmen" have an indissoluble love affair with this land.

In the 1920s, during her association with the Duke of Westminster, Ms. Chanel often traveled on his yacht, the Flying Cloud, and wandered the cities along the Côte d'Azur, Monte Carlo in Monaco.

In 1928, Ms. Chanel also built la Pausa, a private villa off the Côte d'Azur, the only holiday home built by Coco Chanel himself and completely decorated from pre-planning to post-production.

CHANEL girls who are more sassy than F1 have come here for a holiday

Ms. Coco Chanel's Villa la Pausa

The left window here is the Italian coastline, and on the right is monte Carlo, which is hosting the show, overlooking Monaco.

Over the next 20 years, it became an important place for Ms. Coco Chanel to take a break and entertain friends and family.

The Duke of Westminster, the French poet Jean Cocteau, the Salvador Dalís (where Dalí's famous painting L'Instant Sublime was completed) and her own niece, Gabrielle La Bruni, spent their time here.

CHANEL girls who are more sassy than F1 have come here for a holiday

In 1930, Ms. Chanel and her dog Gigot photographed La Pausa, a private villa on the French Riviera.

After the death of the Duke of Westminster in 1954, Ms. Chanel sold the villa along with a full set of furniture to American writer and publisher Emery Reeves. He received friends winston Churchill, Greta Garbo and other celebrities here.

By the time of Karl Lagerfeld, Monaco was more closely associated with CHANEL.

From the 1980s to the early 2000s, Karl purchased another villa, La Vigie, which will be built into his own summer resort.

CHANEL girls who are more sassy than F1 have come here for a holiday

Villa Karl Lagerfeld and La Vigie

La Vigie is also the venue for Princess Charlotte Casiraghi's 2019 wedding reception, wearing a white satin corset dress from CHANEL's Spring 2019 Haute Couture collection, designed by Karl Lagerfeld.

CHANEL girls who are more sassy than F1 have come here for a holiday

Charlotte Casiraghi wore a CHANEL dress for his wedding at La Vigie

In 2006, Karl came to Monaco for a show and unveiled CHANEL's fifth Métiers d'Art Haute Chow collection at the Monte Carlo Opera.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

CHANEL Paris-Monte-Carlo Métiers d'Art Haute Chow collection

Monaco was also the location for many of Karl Lagerfeld's famous CHANEL commercials from the 1990s to the 2010s.

CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday
CHANEL girls who are more sassy than F1 have come here for a holiday

Christy Turlington, Linda Evangelista, Claudia Schiffer and other Golden Age supermodels have all left a beautiful mark here in CHANEL.

Monaco is inseparable from the history of the CHANEL brand and we have had many happy moments here.

——Virginia Viard

”

The golden sun and blue coast are not only a resort around the world, but also a source of inspiration for CHANEL.

From here, the "Brand Early Spring Holiday Season 2022" is about to officially begin. In the next month, there will be Louis Vuitton, GUCCI, Balenciaga and other grand releases around the world, pay attention to the goose lady, and go to the world to see the show for the first time!

- END | Tencent Fashion -

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