"The mother's hand is threaded, and the wanderer's body is clothed." In this well-known poem "Wandering Zi Yin", the Tang Dynasty poet Meng Jiao praised selfless and great maternal love. On the eve of Mother's Day, on May 5, Pinduoduo's large-scale knowledge inclusion action "Duoduo Reading Month" and the People's Literature Publishing House, CITIC Publishing Group, China Children's Publishing House, China Encyclopedia Publishing House, Zhejiang Education Publishing House, Tomorrow Publishing House, Relay Publishing House and many other domestic authoritative publishing houses jointly launched the Mother's Day "Parent-child Reading Room" promotion subsidy special session.
It is understood that since the launch of the third season of "Duoduo Reading Month" on April 20, popular science encyclopedias, art picture books, children's literature and other types of children's books are one of the most popular spelling goods, including DK children's encyclopedia series, world children's literature masterpiece picture books, Disney bilingual reading books, "Laughing Cat Diary" series and other popular children's books have been shared by "Bao Mom" in multiple social platforms.
"Maternal love is the greatest force in the world. During the third season of Reading Month, which coincided with Mother's Day, we jointly selected hundreds of high-quality books from authoritative publishing houses, and made up more than 300,000 high-quality children's books for international awards, paying tribute to every mother and bringing interesting and beneficial spiritual food to more young readers. The person in charge of "More Reading Month" said.
On May 5th, "More Reading Month" launched the Mother's Day "Parent-Child Reading Room" promotion subsidy special session.
"More Reading Month" diversified children's books to create a new space for parent-child reading
In April this year, the results of the 19th National Reading Survey released by the China Press and Publication Research Institute showed that in 2021, 73.2% of the families of children aged 0-8 in mainland China usually have the habit of reading with their children, an increase of 1.5 percentage points over 2020. In addition, in the families of children aged 0-8 who have reading behavior, parents spend an average of 26.14 minutes a day reading with their children, and parent-child reading has become a new way of life.
The "More Reading Month" parent-child reading special subsidy activity lasted for one week, and the subsidized books were selected from the International Hans Christian Andersen Award, the Newbury Children's Literature Award, the Cadick Award, the National Outstanding Children's Literature Award and other authoritative children's book awards at home and abroad and the recommended list of publishing houses. Classic works such as "The Diary of a Laughing Cat" created by Yang Hongying, a writer from the "All Voice Creators Program", the "DK Children's Encyclopedia" introduced by China Encyclopedia Publishing House, the Colorful Cloud Library Series of China Children's Publishing House, and "Disney Film Bilingual Reading" published by East China University of Science and Technology Press are all listed.
Accompanied by tens of millions of readers, the third season of "More Reading Month" has gone through the first half of the journey. Compared with previous seasons, the popular science encyclopedia children's books in this reading month activity ushered in hot sales and were welcomed by more readers. Although nearly three months have passed since the closing of the Beijing Winter Olympics, children's books with the theme of the Winter Olympics, such as "The Strange Adventures of the Winter Olympics: Meeting the Ice and Snow Arena and China's Role Models" and "Winter Olympics Series Picture Books", still attract the attention of most parents. Ms. Zhuang from Rizhao, Shandong Province, shared after buying a copy of "The Strange Adventures of the Winter Olympics" for her son who was a kindergarten student, "During the New Year, the whole family watches the Winter Olympics together, and many sports are things that we have not heard of. I hope that through popular science children's books, babies will fall in love with reading and sports. ”
Although nearly three months have passed since the conclusion of the Beijing Winter Olympics, children's books with the theme of the Winter Olympics still attract the attention of most parents.
"Reading for You" makes more rural children fall in love with reading
For Le Yijia, who is in the second grade of shebu village primary school in Wentang Town, Yichun City, Jiangxi Province, reading is a luxury. Her family is not rich, and there are only two extracurricular books given by her aunt, which have been turned over. Trying to find a larger world in reading, Le Yijia left all her time in school to read more books and "leave homework to do at home."
In December 2021, during the "Duoduo Reading Month" year-end reading week activity, the "Reading for You" public welfare donation action joined hands with Southern Weekend, children's literature writer Yu Hong and other professionals to enter Yichun, Jiangxi Province, and donated more than 4,000 extracurricular books and teaching aids to Shebu Village Primary School. Yu Hong gave the students a reading lesson and told the children the meaning of reading. "I lived in the countryside as a child and compared to other children, it was very fortunate that my father was a learned teacher. He understood the importance of reading, and there were always some extracurricular books at home, which led me to the road of reading. ”
In the Shebu Village Primary School in Wentang Town, Yichun City, Jiangxi Province, the reading room with more than 4,000 extracurricular books and teaching aids has been renovated to help children find the door to a larger world in reading. Chen Yihang/Photo
According to reports, in more than a year, "Reading for You" has successively gone to remote mountain primary and secondary schools and special schools in Daliangshan, Hubei, Xinjiang, Qinghai, Guizhou, Shaanxi, Anhui, Yunnan, Gansu and other places in Sichuan, and has donated nearly 200,000 books. During the third season of "More Reading Month", the "Read for You" public welfare action will continue to unite local governments, mainstream media, and writers to go to primary and secondary schools in remote areas in Shaanxi, Guizhou, Sichuan and other places to bring reading and knowledge to children in mountainous areas.
Since 2014, "Reading for All" has been written into the government work report for 9 consecutive times. According to the survey data of the "2021 Duoduo Reading Report" previously released by Pinduoduo, during the "Duoduo Reading Month" activity in the first and second quarters, the book order volume and book transaction volume from rural areas increased by more than 154% year-on-year, and the book order volume and book transaction volume from rural primary and secondary schools increased by more than 110% year-on-year.
During the two seasons of "More Reading Month" activities, book orders and book transactions from remote areas have grown rapidly. Image source "2021 Read More Report"
The relevant person in charge of Pinduoduo said, "In order to better give back to the society, we will continue to unite more social forces to practice knowledge inclusion, truly stick to it, and help the most remote mountainous areas in China, so that children there can fall in love with reading and see a broader world." ”
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