The Yi Costume Festival in Zhi Tho Village, Zhonghe Town, Yongren County, has a history of more than 1,300 years and is known as the "source of race dress" and the largest "village catwalk" in China. Nowadays, the costume festival has become a window for Yongren County to show the traditional culture of the nation, and with the costume festival as a platform, the Folk Embroidery Industry of the Yongren Nationality has emerged.
Yongren County has made a fuss about giving full play to its characteristic advantages, making efforts to improve the craft level and cultural taste of ethnic folk embroidery products, and in the business mode of "company + association + farmer", embroidery associations and professional cooperatives have been formed to gather scattered embroidery households to jointly cope with market risks and build brands, so that ethnic folk embroidery handicrafts have gradually gone out of the family, out of the mountains, and in the form of commodities to all parts of the country and foreign markets.
"Singing out of a new life, skillfully embroidering a good day" is a true portrayal of the embroidered women of the Yongren Yi family. Li Xiaoli, a Yi villager in Charlimo Village, Lianchi Township, Yongren County, who has been working for many years, returned to her hometown a few years ago, took the lead in developing ethnic and folk embroidery, and began her own "one needle and one thread" industrial development road with the villagers. After several years of development, this small fingertip skill can bring her more than 200,000 yuan of income every year.
Li Xiaoli said: "I did not expect that doing this embroidery would make my life change so much, our national costumes have now become products, our embroidery can now be sold for money, and the income is relatively considerable." I bought a house and a car in the city, and now for me, I feel that life is more fulfilling. ”
The story of the embroidered woman Li Xiaoli's wealth is not unique in Yongren. In recent years, with the Yongren Racing Festival as a publicity and promotion platform, with the support of the local government, a large number of ethnic and folk embroidery enterprises have mushroomed like mushrooms, and Yongren Amei Niruo Yi Embroidery Co., Ltd. is one of them. Relying on the design and production of unique national costumes, the company achieves sales revenue of nearly 1 million yuan per year. Li Jiyan, the general manager of the company, is a well-known embroidery leader of Yongren and the president of Yongren Yi Embroidery Industry Association. Today, the association has absorbed more than 330 members, 15 enterprises and 3 professional cooperatives to achieve group development, driving more than 4,000 embroidery women in the county to get rich together, and the per capita income has increased by more than 10,000 yuan.
According to Fu Guihua, deputy director of the Yongren County Culture and Tourism Bureau, "Yongren County relies on the platform of the Costume Festival to develop the national and folk embroidery industry, through the assistance of our inheritors, folk embroidery artists, etc., to do a good job in training, and through the support of capital projects to promote industrial development." Our embroidery products also participated in Beijing International Fashion Week, Shanghai International Fashion Culture Festival Forum & East China Fashion Week, National Textile Intangible Cultural Heritage Conference and other exhibitions, multi-angle and in-depth display of Yongren national folk embroidery products, enhance brand influence. ”
Nowadays, Yongren County has also actively built "Yi embroidery street" into a "demonstration street for the exhibition and sales of ethnic and folk handicrafts in Yunnan Province", driving the establishment of 3 Yi embroidery associations, 5 Yi embroidery poverty alleviation workshops, 15 Yi embroidery companies, 6 farmers Yi embroidery professional cooperatives, with an annual output of 280,000 pieces of Yi embroidery products, and the annual output value of the national folk embroidery industry has exceeded 33 million yuan, and the industrialization development has taken a solid step. (Correspondent Zhang Mingxiu, She Rui, Yang Long, Xu Bangheng photo report)
Source 丨 Chuxiong Daily
Editor 丨Liu Siyi
Audit 丨Li Yankun Zhou Kang