The "Race Dress Festival" in Zhi Tho Village, Yongren County, has a history of more than 1,300 years and is known as the "Source of Race Dress" and the largest "Rural Runway" in China. The costume festival has also become a window for Yongren County to display the traditional culture of the nation, with the costume festival as a platform, the ethnic folk embroidery industry in Yongren County has been able to "emerge", and the unique Yi clothing and clothing market has become popular, and has embarked on a development path that complements the development of industrialization and cultural inheritance.
"Singing out of a new life, skillfully embroidering a good day" is a true portrayal of the embroidered women of the Yongren Yi family. Li Xiaoli, a villager in Charlimo Village, Lianchi Township, Yongren County, who has been working for many years, returned to her hometown a few years ago and began her own "needle and thread" industrial development path with the villagers who took the lead in developing the ethnic and folk embroidery industry. Unexpectedly, after several years of development, this small fingertip skill can bring her more than 200,000 yuan of income every year.
Yongren Yi embroidered daughter Li Xiaoli
I also did not expect to do this embroidery, will make my life change so much, our clothing has now become a product, so our embroidery can now be sold for money, my own income is also relatively considerable, I bought a house in the city, also bought a car, now for me to feel that life is more fulfilling.
The story of Li Xiaoli, an embroidered woman of the Yi ethnic group, is not unique in Yongren County. In recent years, with the Yongren Racing Festival as a publicity and promotion platform, under the policy support of the local government, a large number of ethnic and folk embroidery enterprises have mushroomed and flourished, and Yongren Amei Niruo Yi Embroidery Co., Ltd. is one of them. Relying on the design and production of national costumes with unique Yongren characteristics, the company can achieve sales revenue of nearly 1 million yuan per year. Li Jiyan, the general manager of the company, is a well-known embroidery leader in Yongren County and the president of Yongren Yi Embroidery Industry Association. Today, the association has absorbed more than 330 members, 15 enterprises and 3 professional cooperatives to achieve group development, driving more than 4,000 embroidery women in the county to increase their income by more than 10,000 yuan.
Yongren Amei Niruo Yi Embroidery Co., Ltd. General Manager Li Jiyan
In the past, there was a small and weak status quo, all of which were small workshops, and then the association was established to set up a company, build a platform through the government, and then through the costume festival through the exhibition, etc., our popularity is also getting bigger and bigger, in recent years, the government is also giving some orders, and then also through the exhibition, we also won some orders, increased the economic income of embroidery women.
In recent years, Yongren County has made a fuss about giving full play to its characteristic advantages, working hard to improve the technological level and cultural taste of products, forming embroidery associations and professional cooperatives with the business model of "company + association + farmer", gathering scattered embroidery households, jointly coping with market risks and building brands, so that national embroidery crafts have gradually gone out of the family, out of the mountains, and in the form of commodities to the whole country and foreign markets. At the same time, with the Yi Race Dress Festival that has been inherited for thousands of years as a platform and activities as the carrier, we will create the "Silk Road Cloud Clothing Colorful Yunnan National Costume Culture Festival", organize more than 1,500 embroidery products to participate in Beijing International Fashion Week, Shanghai International Fashion Culture Festival Forum and East China Fashion Week, National Textile Intangible Cultural Heritage Conference and other exhibitions, multi-angle and in-depth display of Yongren ethnic folk embroidery products, enhance brand influence.
Deputy Director of Yongren County Culture and Tourism Bureau Fu Guihua
Relying on the platform of our costume festival, to create the foundation of our brand of the race dress festival, to develop our national folk embroidery industry, through our inheritors, as well as this folk embroidery master and other resources, do a good job in our training, give full play to our loan exemption, as well as the role of the Yi embroidery poverty alleviation workshop, through the support of capital projects, to drive the development of the industry.
Nowadays, Yongren County has also actively built "Yi embroidery street" into a "demonstration street for the exhibition and sales of ethnic folk crafts in Yunnan Province", driving the establishment of 3 Yi embroidery associations, 5 Yi embroidery poverty alleviation workshops, 15 Yi embroidery companies, 6 farmers Yi embroidery professional cooperatives, with an annual output of 280,000 pieces of Yi embroidery products, the annual output value of the national folk embroidery industry has exceeded 33 million yuan, and the industrialization development has taken a solid step.
All-Media News Center Reporter/She Rui, Yang Long Xu Bangheng (Yongren Rong Media)
Editor/Li Mei
Editor-in-Charge/Mason
Audit/Deng Kun
Chuxiong Prefecture Radio and Television Station