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Recently, Snap and the well-known music platform Live Nation reached a multi-year agreement, in the future, Live Nation concerts will introduce AR technology provided by Snapchat.
You can use these AR techniques to find your friends in the crowds, enrich the stage and venue, and share these content on social media.
Image source: Snap
The first Live Nation concert using snapchat AR filters is the Electric Daisy Carnival (EDC), which will be held May 20-22 at the Las Vegas Circuit.
EDC, the largest electronic dance music (EDM) music festival in North America, will invite Ac Slater B2B Chris Lorenzo, Deorro and many other EDM artists this year.
Snapchat currently has 600 million daily active users, so it's likely that most of the fans who participate in EDC will have a Snapchat account.
In addition to using AR technology to enrich the performance environment, Snap and Live Nation also plan to use AR technology to let fans at the event try out merchandise such as T-shirts, hats and sunglasses.
Image source: Coachella
Ben Schwerin, Snap's senior vice president of content and partnerships, said every video shared is a powerful promotion, and it's easier for people who see them to buy concert or holiday tickets.
With Snapchat reaching 90 percent of 13- to 24-year-olds in the U.S., these AR-enabled concerts could be a great way to appeal to younger audiences.
Source: VRSCOUT