According to a recent report from market research firm Statista, global revenue from social board games reached more than $6 billion in 2021 and is expected to increase to $7.5 billion by 2026. Especially under the social distancing measures on a global scale, board games have achieved growth in terms of user volume and revenue. Going to sea to dig for gold and seize overseas markets has become a trend in the development of board games. Faced with the vast blue ocean market, how should board game operators choose? I hope the following can give you some enlightenment.
Choose the right overseas market
If you want to go to sea, operators must first choose a suitable sea area, which can be decided according to the resources in the hands of operators. Secondly, board games are widely popular around the world, but different countries have their own preferences for board games, as well as changeable rules, operators should find out the local market conditions, understand the main ways of playing local board games, and see if there are similar products on the market.
The data shows that at present, North America, Latin America and other regions and countries are the best influence radiation areas for China's mobile games, and chess and card operators may wish to consider these countries first. In addition, the potential of many emerging markets is also being amplified, although the revenue is not comparable to the international mainstream market, but in developing countries such as India, Brazil, and Southeast Asia, the user demand for game content is gradually strengthening, and the download volume it brings has far exceeded that of some mature markets.
Taking the Southeast Asian market as an example, for operators, this is like an untapped treasure trove. The data shows that in 2017, the number of gamers in Southeast Asia was close to 200 million, and the annual revenue of games grew at a compound growth rate of nearly 30%, of which Indian players were loyal to betting games. In the Top 10 of India's game rankings, there are 4 games in the betting genre, and India is one of the most popular betting games in the world, and gambling games have always been the main driving force for the growth of the Indian mobile game market.
At present, although board games in Southeast Asia, India and India have begun to sprout, they still do not have much experience in products, and more are the advantages established by localized features. For domestic manufacturers, using their own board game operation experience, going to Southeast Asia and India is also a feasible choice.
Choose excellent board game developers
After finding a suitable overseas market, you must choose a mature board game developer and let your valuable funds be used on the blade. This not only enables the game to be launched quickly, but also can quickly solve related problems, and subsequent developments will benefit me.
First of all, the importance of a reliable developer is reflected in the fact that it will give you a mature product. It will not simply understand the rules of the game you want to customize, but will help you analyze your target users, what your strengths are, how to maximize your profit model, and understand every detail. From the product page design, product login mechanism registration mechanism, product recharge and novice package and other welfare mechanisms to dig deep into the user psychology, and when your product is really trial operation, there are no suitable places only need to make small changes to adapt to the market, in order to maximize the user's good game experience.
Secondly, mature developers should have a strong after-sales service system. We all know that for the game industry, especially board games, once there is a more serious bug, it will be devastating. The Yin-Yang Division bug incident is a lesson for the past, not only the fairness of the game is destroyed, the occurrence of cheating will directly make the player dislike your platform, and finally lead to the loss of players. Mature chess and card developers will provide you with fine after-sales service, not only will quickly react when there is a game bug, so as to reduce or even avoid the occurrence of incidents such as player cheating.
Choose an excellent board game service provider
When you go to sea, it is also extremely important to choose a good service provider. As a service provider of board games, the international SMS service of BUKA International Cloud Communication is particularly important in the sea of board games, and can effectively narrow the distance between game manufacturers and users in the sea of board games, mainly in the following use scenarios.
1. Users pull new and register to log in. Board game manufacturers can use various forms of SMS and voice products to reach users and attract users to download games. By accessing the verification code function of BUKA International SMS, the player group can easily complete new user registration, dynamic verification code login, password reset and other operations, help enterprises and users build a connection link faster, and lay a good foundation for subsequent secondary marketing and multi-channel reach.
2. Account recharge and purchase of props notification. When the player recharges the game account or purchases props, the board game manufacturer can send a message to the user with the help of BUKA international text message to confirm whether the operation is in person, so as to ensure the security of the user's account. When the amount of user recharge is large, you can also contact the user in a short period of time with the help of voice text messages to confirm whether the operation is safe and improve the user's service experience.
3. Player benefits and event notifications. Board game manufacturers can send holiday-themed activities and holiday promotions, game updates, prop discount information, etc. to players to attract users to open the game and actively participate in the game, effectively enhance the stickiness between enterprises and users, and improve the promotion and retention of game users.