On April 30, "Regiment Leader" Wang Lijuan launched the third round of sanitary napkin group purchase in the community group.
On April 8, Wang Lijuan unexpectedly found that the demand for sanitary napkins to be purchased on the same day appeared on the form while counting community necessities. Wang Lijuan, 38 years old this year, does sales work, she is keenly aware that in the community, a need that is not taken seriously - sanitary napkins are particularly important at this time. Wang Lijuan began to look up all channels online that can provide group purchase of sanitary napkins online in the shortest possible time.
The "Shanghai Sanitary Napkin Purchase and Mutual Aid" form was launched. Images of this article courtesy of the interviewees
Volunteer Xiaozuo (pseudonym) faces the same needs. On the afternoon of the 8th, she saw that in the WeChat group, some sisters questioned whether there was anyone who knew whether the sanitary napkins had channels for group purchase, and many girls could not grab the sanitary napkins.
The information asked seemed particularly urgent, and several exclamation points were played in succession, and the text was accompanied by a crying expression. Xiao Zuo realized that the need for women to buy sanitary napkins during the epidemic was a little neglected and seemed "less important." ”
A number of interviewees told the surging news (www.thepaper.cn) reporter that during the epidemic lockdown, women's hygiene products were personal products and were not included in the list of hospitals and government material reserves. Some respondents were confused about where to buy sanitary napkins; some respondents were responsible for the "double torture" of emotions and bodies when menstruation came; and some respondents put together two pieces of daily use for night use in order to save night sanitary napkins.
Wang Lijuan and Xiaozuo hope to help women in the community find those hidden behind the scenes and not seen by the public - a sanitary napkin.
Document details.
Hidden needs
In mid-April, Huang Jia's (pseudonym) physiological period came. She suddenly found that there were no night elongated sanitary napkins in the sanitary napkins hoarded at home. "I was very panicked, I looked around in the hungry mo and other channels, and I couldn't find it."
On April 1, Puxi officially entered the sealing control. In the first few days of the sealing, Huang Jia's attention was focused on the shortage of daily necessities, and did not pay attention to the needs of the physiological period. With the arrival of his menstrual period, Huang Jia realized that the neglected needs were particularly urgent at this moment.
The number of sanitary napkins hoarded by the double eleven hoarding of goods at home is not much, what to do? Huang Jia was also embarrassed to ask in the community group, and she decided to explore using two pieces of daily sanitary napkins to put together to spend the night.
During this menstrual period, Huang Jia's physical pain seemed to be more intense than during her last menstrual period. In December last year, Huang Jia underwent surgery for uterine fibroid removal in the hospital, and every time she came to menstruation since then, her body "was more painful and more difficult." In addition to the need to take Chinese medicine regularly, she also needs oral painkillers during menstruation.
Due to the sealing control, Huang Jia's painkillers were also broken, and the sanitary napkins were not enough, Huang Jia said that she could only "survive" this menstrual period.
During the epidemic, Huang Jia is not alone in facing the "double test" brought about by menstruation. The 10 women interviewed by The Paper admitted that in the special environment of the current special period, their menstrual cycles have been more or less affected by the epidemic. Some menstrual cycles are extended to more than 10 days to end, and some menstruates have a large amount of menstruation and increased pain. Even so, they are "embarrassed" to publicly ask for sanitary napkins and painkillers in the community.
Chen Ying (pseudonym), a girl from Pudong, laughed and said that she had a good physique, and this time she also "visited" on time to seal her menstruation, and she originally wanted to launch a group purchase in the community due to concerns about the lack of sanitary napkins. However, "sanitary napkin packages either require a large number of delivery requirements, the community delivery volume can not reach, or the price is expensive, and the group purchase variety is not complete." Chen Ying said that she had tried to initiate some women in the community to buy sanitary napkins together, but in the end, because the amount of delivery was not reached, she could only give up.
Chen Ying observed that for the attitude of group purchase sanitary napkins, the attitude of the women in the group seems to be "not so positive", "they are a little embarrassed to take the initiative to ask." ”
Wang Lijuan, the head of the Wujing daily necessities regiment in Minhang District, faces the same confusion. On April 8, when Wang Lijuan was counting the list of materials urgently needed by community residents, sanitary napkins appeared in the list list for the first time as urgent materials.
Wang Lijuan's community is a large community, with more young people, 500 people in a WeChat group buying group, men and women, young and old. She observed that even though the demand for sanitary napkins is increasing, almost no female group friends take the initiative to ask in the WeChat group.
"At first, everyone was worried about eating, but maybe just over a week, some women are going through menstruation, and everyone's demand for sanitary napkins suddenly broke out in a day." Seeing that there was a message in the form saying that her sanitary napkins were not enough and could only be replaced by toilet paper temporarily, Wang Lijuan felt too painful, and she decided to initiate a sanitary napkin group purchase and become the head of the group herself.
"Always a bit worse"
Where to find sanitary napkins? The leader of the group, Wang Lijuan, is a salesman, and she treats people warmly and her observation is also very sharp. She realized that the women in the group were ashamed to open their mouths, so she took the initiative to start "shouting" in the major WeChat groups.
"Cheeky yelling is only the first step, and then after pulling the group, we have to find a channel." Initially, Wang Lijuan pulled a WeChat group of about 30 people on women's hygiene products. After pulling the group, everyone has the intention of collectively purchasing sanitary napkins does not mean that they can buy sanitary napkins immediately, the key is to find a sanitary napkin merchant suitable for group purchase.
Wang Lijuan began to look for merchants who could provide group purchase sanitary napkins from Hungry, Meituan, and social media platforms, and called one by one according to the number on the poster to ask, "How much do you start to send in a group?" What are the sanitary napkins included in the package? How is the price calculated? ”
"It's hard to buy". The main obstacle in front of Wang Lijuan is the amount of delivery, "it is always a cut away from our demand." Wang Lijuan recalled that the sanitary napkin merchants who were initially looking for required a group size of 100 pieces before they were willing to send them, "but our group only had 30 pieces." And everyone's requirements for sanitary napkin brands are different, we have to confirm the amount of delivery and brand. ”
During the epidemic, many respondents said that the current scale of group purchases in their communities usually requires 50 to 100 deliveries. Due to the small demand of his own community, he could not form a group, and eventually he could only help find it by running errands.
"No way, the amount of sanitary napkins is so scattered, you can only go to find the errand boy." The most important thing is that it is just in the sealing period at the beginning, and the transportation capacity of logistics is relatively tight. One interviewee, Crooked (pseudonym), told The Paper that she finally helped buy several packs of day and night sanitary napkins by asking for errands at a higher price, spending a total of more than 180 yuan.
In addition to considering the amount of delivery, the price of sanitary napkin group purchase is also an important criterion for the group leader Wang Lijuan to consider. Some suppliers have raised prices during the epidemic, "this is unreasonable", Wang Lijuan said, if the price of hygiene products is too high, there must be women who can hardly afford it.
After shopping around, Wang Lijuan finally determined a brand of sanitary napkins, "the price of three packs of 94 pieces is only 59.9 yuan, including day and night use." In Wang Lijuan's view, "this price is more reasonable, and the package also includes a combination of day and night use, and the thickness of the sanitary napkin is also ultra-thin, which can meet the needs of most women during menstruation." Wang Lijuan said.
Xiao Zuo, 27, is a core member of the public welfare organization "Pride of menstruation", which is the first social innovation organization in China to focus on menstrual hygiene management. After receiving a message from a girl in the community on April 8, Xiao Zuo began to pay attention to the purchase channels of sanitary napkins online.
Most of the women who ask xiaozuo for help are in the small number of people and the elderly, and the demand for the purchase of sanitary napkins is very scattered, "It is not very convenient for them to buy in groups, and the transportation capacity in the epidemic is also tighter and more expensive than usual." In the face of these more scattered needs, Xiao Zuo believes that the most efficient help is not to help centralized procurement and then solve logistics and transportation, but on the one hand, to smooth the purchase channels as much as possible, on the other hand, in the face of scattered sanitary napkin demand, encourage the community and neighbors to carry out sanitary napkin mutual assistance.
On April 19, "Shanghai Sanitary Napkin Purchase and Mutual Aid Sharing Documents" was launched on social media platforms such as the "Pride of the Month" public account and Weibo.
Try to achieve menstrual freedom
Solving the supply, whether the next sanitary napkin can be delivered to the menstrual period as soon as possible has become a concern for Wang Lijuan. "We want to do this work as quickly and efficiently as possible."
Wang Lijuan's husband is in charge of marketing, and this time he is Wang Lijuan's assistant and helps Wang Lijuan check the form. The delivery of sanitary napkins in the last 100 meters, in addition to two people, also rely on volunteers to deliver the goods to the door one by one.
Wang Lijuan launched the third group purchase of sanitary napkins.
In the community, there are men and women volunteers, and some volunteers take the initiative to say to Wang Lijuan, "Sister, I will send these." The boxes of sanitary napkins read "feminine hygiene products," and when volunteers carried them to their doors, they didn't know how to shout out, "They were still a little shy." Wang Lijuan said.
However, Wang Lijuan found that when the volunteers delivered the sanitary napkins to their hands, they were grateful a lot, and the shyness and shyness disappeared. The first group buying experience was successful, which was a good start in Wang Lijuan's view. Although initiating a sanitary napkin group purchase in the community is a small thing, she believes that the gender awareness displayed in the process of action can help more people.
In the next two group purchases, she found some details that she was happy with. For example, my husband also realized that in the epidemic, the importance of sanitary napkins for women, "he usually does not care about these, after experiencing group buying, he also supported me to do it." "For example, after the first group, the second and third launches are getting faster and faster, and the number of groups is also increasing.
"I hope to help you achieve free menstruation as much as possible." Wang Lijuan said.
After the launch of the "Shanghai Sanitary Napkin Purchase and Mutual Aid Sharing Document", volunteer Xiaozuo also felt that the mutual care between women made women who were experiencing menstruation feel warm. Two girls from Xuhui District, Puxi Province, successfully paired up by sharing mutual aid documents, and there were also girls who shared with Xiaozuo the moment when neighbors in the community exchanged sanitary napkins with each other.
Xiao Zuo believes that in the process of mutual assistance and exchange of sanitary napkins, women's needs are seen and no longer invisible, "You can feel the friendship of mutual help between women, which is very precious." ”
In addition to paying attention to the menstrual problems of women in the community, during the epidemic in Shanghai, there are also public welfare foundations that pay attention to the special needs of frontline female medical workers.
On April 15, the "Shanghai Beautiful Hearts Community Charity Foundation gives her a walk" launched the "Sisters Fighting the Epidemic, Peace of Mind Action" on Weibo. During the epidemic in Wuhan, they were the first volunteers to call on netizens online to care about the special needs of female medical workers, and the event called on a number of female hygiene product brands to participate.
During the epidemic in Shanghai, because of her experience in collecting donations and coordinating the distribution of large-scale materials, her peer team tried to establish contact with 400 hospitals and medical teams to count the needs of hospital medical staff for sanitary napkins and coordinate the distribution of materials for them.
According to the fundraising information published by the platform, as of 19:00 on May 2, the "Sisters Fighting the Epidemic Relief Action Project" raised a total of more than 1.312 million yuan and purchased 160,000 sanitary napkins, 180,000 safety pants, and more than 106,000 disposable underwear. At present, the team has established contacts with 400 hospitals, medical teams, community street offices and other recipient units in Shanghai and Chi Aid Shanghai, and has docked with 66 recipient units, and sent 150,000 sanitary napkins and 128,000 pieces of safety pants to the hands of frontline female workers in the fight against the epidemic in 64 of them.
Liang Yu, a volunteer at the public welfare foundation, told The Paper that a relatively mature working model has been formed in the volunteer team she organized. In the volunteer team, there is a docking team responsible for docking 400 hospitals, and each one of them calls to ask whether sanitary napkins are needed and how much they need.
After that, every link needs to be kept in mind at all times, and there can be no mistakes. Liang Yu said that in this process, she hopes to do her best to do every link, "from a small point of view, it may improve everyone's understanding of menstruation and sanitary napkins, which is also a good change, so that everyone can have a basic consensus." ”
Relay care
In fact, with the gradual extension of shanghai's closures, the China Children and Teenagers Foundation and the China Women's Development Foundation, affiliated to the All-China Women's Federation, have also responded quickly to the actual needs of frontline female medical workers, female community workers and other groups in the epidemic.
On April 17, according to the "All-China Women's Federation Women's Voice" WeChat public account, on the 16th, in accordance with the deployment of the party group of the All-China Women's Federation, UNICEF and the Women's Foundation carefully understood the relevant situation and needs of the epidemic prevention and control in Shanghai, paying special attention to the actual needs of the frontline female medical workers, female community workers and other groups of physiological aspects, acting quickly, and with the response and support of caring enterprises from all walks of life, a total of more than 12.17 million yuan was raised.
As of April 16, the Shanghai Women's Federation has received a total of 31,119 boxes of brand sanitary napkins and night safety pants donated by UNICEF, worth more than 7 million yuan, which have been sent to municipal designated hospitals, municipal cabins, Fudan University and affiliated medical institutions, some district-level cabins and front-line female workers in grass-roots communities, and love materials will be delivered and distributed one after another.
The surging news combed and found that during the epidemic in Wuhan in 2020, there were voices proposing to include a gender perspective in the process of such disaster relief and epidemic prevention and control. On February 18, 2020, China Women's Daily published an article saying that the call for providing menstrual hygiene products for the affected women was raised during the Wenchuan earthquake relief. Women are often more vulnerable to various forms of disasters due to unequal distribution of power and resources, and the inclusion of a gender perspective in all aspects of disaster relief is a matter of great concern.
For e-commerce platforms, how to increase the protection of women's products under the condition of ensuring the timely supply of civilian biological resources is also a test.
On April 30, Jingdong told the surging news that through emergency national allocation, the first batch of key supplies has been transported to Shanghai through Jingdong Logistics' special car. At the same time, a large number of feminine hygiene products are stockpiled, covering three brands of sanitary napkins.
As of April 27, the warehouse has a reserve of 3,327 pieces, including 160,000 sanitary napkins for daily use, night use, night safety pants and other models, to ensure the normal life of women in the areas affected by the epidemic. In the follow-up, Jingdong will continue to pay attention to the demand for women's hygiene products and increase the amount of warehouse reserves.
The surging news noted that on Tmall supermarket, the demand for sanitary napkins is also very strong. On April 28, the relevant person in charge of Tmall Supermarket said that sanitary napkins are one of the most in demand for two consecutive weeks, and only instant noodles, self-heating pots and other fast foods are ranked in front of sanitary napkins.
The person in charge said that sanitary napkins are the key daily necessities of Tmall Supermarket to ensure the supply, and in the Shanghai Jiading warehouse, the trucks loaded with sanitary napkins will be prioritized to be put into storage to ensure that the inventory of sanitary napkins is maintained for at least 20 days.
At present, Tmall Supermarket has resumed distribution in half of Shanghai. In some areas where delivery cannot be delivered, Tmall Supermarket has opened up a new way to deliver directly from the warehouse to the rookie station, which has now covered more than 400 communities in Shanghai. In this new pathway, priority is given to the supply of grain, oil, rice and noodle condiments and sanitary napkins, which can be delivered as soon as one day.
On April 30, Wang Lijuan was preparing for the launch of the third sanitary napkin group purchase. She didn't know how much the number of clumps could be reached this time, but she would never worry about the lack of clumps again. She personally feels that at present, more and more women dare to say that they need sanitary napkins in large groups.
Every time the goods are delivered, the sisters who receive the goods in the community will call Wang Lijuan "sister" and will also call her "Wang Meili". Wang Lijuan would show them her arm muscles as if smiling, "Although you are tuan, I will help you carry hard, you see my little arm muscles, we can take up this matter." ”
Wang Lijuan enjoyed the process and considered herself full of strength.