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Analyst: SE sold the studio because the Marvel IP game was doing so poorly in business

Recently, Swedish game holding group Epicracer announced that it will acquire most of SQUARE ENIX's business except in Japan, and it will acquire Crystal Power, Eidos Montreal and SE Montreal Studio industry analyst David Gibson for a low price of $300 million, revealing that the culprit of SE's decision to sell Western studios is Marvel IP licensed games.

Analyst: SE sold the studio because the Marvel IP game was doing so poorly in business

Since 2020, SE has been publicly talking about the poor commercial performance of Marvel's Avengers and Marvel Guardians of the Galaxy, especially since the former caused significant losses to the company. Gibson claims the two games cost SE $200 million in less than two years. But even so, Gbison believes that considering the potential of crystal power and Eidos Montreal's two studio IPs and the 4 AAA games they are developing, SE only sold $300 million this time or significantly lower than expected.

Analyst: SE sold the studio because the Marvel IP game was doing so poorly in business

Some analysts believe that the popular "Tomb Raider" series alone is enough to greatly increase the transaction amount, but SE uses this money to invest in the blockchain, which makes people guess.

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