CBO column "Huh? NEW》
Vol
Reporter Zhu Cong
"Sustainable development", "cross-border industry", "pure raw materials", "subdivision customization"... These are the current hot trends in new cosmetics. When these encounter alternative ideas, what kind of sparks can be sparked?
1 | Guerlain launches The Emperor Bee Hair Restoration Honey
Keywords: expand the bandwidth of star products
Listing time: April 2022
In 2022, Guerlain will continue to pioneer new frontiers: scalp and hair care.
Following the new listing of the third generation of Emperor Bee Posture Gold Repair and Restoration Honey, Guerlain has once again launched a new product - Guerlain Emperor Bee Posture Scalp Hair Care Honey, inheriting the classic formula technology of the star product Gold Repair And Restoration Honey.
It is worth noting that this is the first attempt of Guerlain's Emperor Bee Posture Firming Repair Series in the field of hair care, but it is not Guerlain's first involvement in this field. For more than 140 years, from the brand's founding in 1828 to the 1970s, Guerlain insisted on providing hair care products to its customers.
Guerlain Emperor Bee Scalp Hair Care Honey has the same delicate packaging as the star product Gold Repair Restorative Honey, and the glass bottle is made of recycled materials, and its honey tone and polygonal bottle body are inspired by the honey nest. Recyclable FSC certified paper fits snugly against the bottle to minimize packaging consumables.
2 | Christian Louboutin launches 1500 gas pads
Keywords: "diced radish" also joined the base makeup market
Time to market: 2022
Christian Louboutin announced the upcoming air cushion product.
The officially released images show that CL's signature red is the main color of the entire package, and the smooth shell is decorated with the word "CL" and the hand embroidery of the crown, which is very heavy and luxurious, and the inner material also contains diamond powder.
In the makeup circle, the base makeup is recognized by the brand as the most difficult to bite a piece of business, the current CL brand does not have too much explanation about the effect of the product, only means that the air cushion maintains up to 24 hours of moisture, so that the skin moisturizes and long-lasting shine, so it should be suitable for dry skin a water vapor cushion.
CL shot, the price must be the ceiling of the makeup session, a set of core boxes about 1500 yuan.
3 | 13-year-old entrepreneur in India launches Snazz, a brand of personal care for teenagers
Keywords: teen-only
Time to market: 2022
Many people may not realize this, teens are neither adults nor children, they have their own requirements and needs such as acne, eczema, acne, etc., but there are not many products that meet their needs.
To address this, Anoushka Poddar, a 13-year-old Indian schoolgirl, launched Snazz, a teen-centered personal care product line, in November 2021.
Snazz is India's first teen-focused personal care brand.
Snazz caters to the skin and hair needs of teens and teens, addressing common issues including acne and hair dryness. The first products include "AppleAddiction" shampoo and "Argon Amber" conditioner. Products are made with natural ingredients and are free of sulfates, phthalates, parabens or silicon for environmental sustainability.
Priced at Rs 600 (about RMB 50), the shampoo (250ml) is aimed at senior customers in the city, and the product is currently sold through the website and Instagram, earning Rs 12,000 within a month of launch.
2 : NOBATON Norbaton Farms launches "Morning C Evening A" toothpaste set
Keywords: toothpaste should also be C early and late A
Time to market: 2022
The morning C and evening A wind blew onto the oral care track.
Aiming at the effects of "tooth stain removal" and "whitening", nobaton farm, a domestic oral care brand, recently launched the Little Red Riding Hood Fruit Acid Ampoule Early C Late A Toothpaste Set.
That is: during the day, the fruit acid toothpaste containing 1.5% malic acid dissolves the plaque on the surface of the teeth, removes tartar and corrects the tooth color; the HAP repair toothpaste at night can effectively repair the indeed enamel layer on the surface of the teeth and prevent tooth sensitivity.
It is worth noting that the toothpaste set combination meter 50g costs 39.9 yuan, which is much more expensive than conventional toothpaste, and the main high-end.
Deeply excavating their own characteristics, developing differentiated products, and the continuous addition of new forces in oral care are grabbing the market share of traditional toothpaste companies.
5 | Shiseido launches its first brand, Ulé, developed in Europe
Keywords: cooperative vertical farms
Listing time: April 2022
Recently, Japanese cosmetics brand Shiseido announced that it will launch a new natural skin care brand Ulé in the French market, which will be launched on the brand's French website on May 2 and listed in paris's offline boutiques, starting in the UK and other European markets in 2023.
This is Shiseido's first sustainable brand developed entirely in France, aiming to strengthen the Shiseido skin beauty brand portfolio with the introduction of Ulé in the European market.
"In traditional skincare formulations, only a part of the plant is put into the formula, while Ulé uses the whole plant." The brand says the plants are grown through vertical farms without pesticides.
Ulé is packaged from biological sources and includes lightweight glass and 100% PCR for pumps. Ulé will have 8 categories in the first batch, priced at 30 to 199 euros (about 207 to 1374 yuan)
6 | Swedish brand FORGO launched powder hand sanitizer
Keywords: anhydrous products
Time to market: 2020
Hand sanitizer is used in almost every household, and when it is finished, it is replaced by a bottle, creating a large number of waste bottles of plastic.
FORGO Hand Sanitizer from Stockholm, Sweden, has reinvented a powdered hand sanitizer for sustainability, with three organic scents that are also very pleasing, namely citrus, woody and neutral.
The 2018-year-old brand hopes that when users receive FORGO powder, they can simply add water diluted in FORGO's circulating glass bottle, shake it, and get a foaming hand sanitizer, and when they are finished, they only need to add a concentrated powder.
This will significantly reduce the use of space during transportation and also reduce greenhouse gas emissions. The small concentrated powder is also easy to carry and store. The brand also said that it is currently developing a powder body cleansing series to provide more choices for consumers' daily care.
7 | P&G's "plant-based" brand 9 Elements new push tableware foam spray
Keywords: "plant-based" home cleaning products
Listing time: March 2022
9 Elements is p&G's 2021 home cleansing brand, powered by vinegar to deliver natural cleansing in home care. Products contain laundry detergents, purifying softeners, multi-purpose cleaners, bathroom cleaners and liquid dish soaps for purifying fabrics, tableware and kitchen and bathroom surfaces.
Recently, the 9 Elements Cleaning Series has added a new cutlery foam spray with vinegar and plant ingredients to solve tricky cleaning problems without sacrificing cleaning quality.
The spray-activated foam is powered by vinegar to remove grease and remove stubborn hard water, coffee and tea stains. It is also designed with a reusable sprayer to help reduce plastic.
8 | fashion brand Off-White ushered in its first beauty line
Keywords: Freedom of gender mobility
Listing time: April 2022
Recently, fashion brand Off-White announced its official entry into the beauty category, launching a new genderless series of beauty products called "Paperwork".
This is Off-White's first beauty line that will expand its commercial footprint.
Currently, the collection launches a Paperwork perfume line called "Solutions" and will expand into the makeup space next month, launching six face and body makeup, nail polish and other products. The Paperwork beauty collection includes four perfumes, six concentrated rolling paint sticks and six nail polishes.
The industrial atmosphere exuded by the packaging pays homage to Virgil Abloh's architectural learning background, while the core concept of the piece promotes the pursuit of freedom, individuality and gender mobility.
9 | Shiseido whitening brand "HAKU" launched its first health care product
Keywords: oral beauty
Listing time: May 2022
Through the combination of health care products and cosmetics, Shiseido is accelerating the layout of the "Inner Beauty" business that realizes beauty from within the body.
On May 21, Shiseido will launch the first health product from the whitening care brand HAKU.
HAKU, in Japanese, is the pronunciation of "white". As the ace whitening line of Shiseido, it has shiseido's top whitening technology. You know, Shiseido's research on spots and whitening has a history of 100 years.
This is the first time that the HAKU brand has launched a health product, which needs to be used in conjunction with whitening beauty liquids and so on. The 90-grain package is priced at 5,400 yen (about 270 yuan) including tax.
In order to confirm the effectiveness of the conditioning from both the inside and outside of the skin, we are actively promoting development and research. Shiseido will officially develop health products from 2020. As Chinese beauty awareness is also getting higher and higher, and the beauty method of internal conditioning through oral administration has attracted attention. In November 2021, Shiseido's China Development Center also created a special oral beauty brand "INRYU", which provides three health products featuring transparency, elasticity and moisture.
10| The monitor where you can smell the scent of the items in the picture is coming
Keywords: "olfactory display" that reproduces the fragrance
Time to market: Unknown
According to the Nikkei Chinese Network, Professor Nakamoto Takamichi of Tokyo Institute of Technology in Japan has developed an "olfactory display" that reproduces the target fragrance by combining a variety of ingredients that are the source of the fragrance. In principle, up to 185 scents can be reproduced, which can be combined with the image to emit aromas. Strive to apply videos and advertisements for food, cosmetics, etc.
In addition to advertising where the scent of goods can be smelled, and entertainment purposes such as reproducing the scent of plants appearing in videos, it can also be applied to the examination of olfactory related diseases. If the message is sent over the Internet, the smell can also be reproduced over a long distance. Several companies have shown interest in the display developed this time.
Researchers such as Takamichi Nakamoto measured 185 essential oils using mass analyzers and others that extracted the aromas of plants such as lemon and lavender. 20 basic aroma ingredients are locked in and essential oils are combined to create aroma raw materials. It is said that seven scents, including lemon, were reproduced, and 18 subjects were investigated whether they could be distinguished from the real floral and fruit scents. The results found that the subjects could hardly tell the difference between the two.
11 |“ Tong Yun Organic launched the first "bamboo plastic bottle" packaging product
Keywords: bamboo powder to make packaging materials, instead of all plastic
Listing time: April 2022
Recently, the natural washing brand "Tong Yun Organic", which was born in 2015, upgraded the discarded bamboo, successfully developed a bottle body with bamboo powder instead of all plastic, launched the first bamboo substrate bottle on the market "bamboo plastic bottle", and applied it to two shampoos (priced at about 162 yuan / 250ml) and a hand sanitizer (priced at about 138 yuan / 250ml).
Transforming bamboo into a more valuable new material, the bamboo plastic bottle can reduce plastic by 25%, more recyclable, and the manufacturing process consumes the least amount of energy in all kinds of plastics, up to 43% carbon reduction, practicing the environmental protection concept of upcycling.
At present, there are many bamboo enterprises in the vigorous development of "bamboo instead of plastic" project, in order to conform to the trend of green economic development, for enterprises to bring new growth points, bamboo bottleware in the future application of the daily chemical industry, there is also a broad space.