In today's competitive cosmetics market, an effective promotional strategy is essential to increase brand awareness and product sales. With the rapid development of digital media, video promotion, as an intuitive, vivid and highly appealing way of publicity, is gradually becoming one of the core means of cosmetics brand promotion. Cosmetics promotional videos can not only comprehensively show the appearance, texture, function and use of the product, but also stimulate consumers' desire to buy and build brand trust through the display of models and emotional rendering.
▲ The case of the visual design works of the service provider Moyu
Recently, the employer, Mr. Wang, released a cosmetics promotional video shooting task through the Yipinweike platform, and found a satisfactory service provider to cooperate and hosted the project funds on the same day. The efficient service of the platform has also won the praise of Mr. Wang.
Intelligent recommendation engine for personalized tasks, efficient selection of talents
Mr. Wang is the head of a cosmetics company. His company has launched a number of new products and hopes to increase brand awareness and market sales through high-quality product promotional videos. However, in the face of many shooting service providers in the market, how to quickly find a professional and cost-effective partner has become a major problem in front of Mr. Wang. Mr. Wang is well aware that the quality of promotional videos is directly related to the market performance of products. Through Internet searching, he learned that Yipinweike could meet his needs, so he decided to find a suitable shooting service provider on Yipinweike.com.
▲Screenshot of Yipinweike network
As a well-known creative crowdsourcing service platform in China, Yipinweike has gathered a large number of service providers, covering design, development, video, copywriting and other fields. Through the core technology of the platform, the "personalized task intelligent recommendation engine", it can provide employers with efficient and accurate matching of service provider talents.
The "Personalized Task Intelligent Recommendation Engine" pushes tasks to the optimal service provider in real time through a multi-dimensional intelligent matching algorithm, so that employers can get high-quality solutions faster and service providers receive more accurate project requirements, thus solving the problem of information overload on freelancer crowdsourcing platforms, effectively improving the user experience of the platform, and greatly improving the transaction efficiency of the industry.
With the assistance of the task consultant, Mr. Wang soon released the task of shooting the cosmetics promotional video on the platform of Yipinweike.com. Subsequently, through the "Personalized Task Intelligent Recommendation Engine", the mission consultant recommended and matched several shooting service providers that met the requirements for Mr. Wang.
The service provider responds quickly and communicates smoothly
The platform recommended the matching service provider and quickly got in touch with Mr. Wang, expressed his willingness to cooperate, and provided a preliminary plan and quotation. This efficient response speed has given Mr. Wang initial confidence in the matching ability of the Yipinweike platform and the professionalism of the service provider.
In order to ensure that the final selected service provider can fully understand and meet his needs, Mr. Wang has communicated with multiple service providers in detail. By comparing the service provider's creative plan, shooting experience, quotation and service attitude, Mr. Wang finally chose the service provider "Ansheng Studio" for cooperation.
Online custody of funds, safe and secure transactions
After Mr. Wang handed over the project to Ansheng Studio, he also chose the fund hosting service provided by the Yipinweike platform. This service not only guarantees the safety of the project funds, but also ensures the smooth running of the project. The two parties agreed that after the completion of the project, the platform will pay the funds to the service provider after Mr. Wang confirms that he is satisfied, which greatly reduces the transaction risk.
▲Screenshot of the task release of Yipinweike.com
After confirming the details of the cooperation, Ansheng Studio quickly set up a professional shooting service team and formulated a detailed shooting plan. From scripting to setting up to post-production, every step of the way is perfect. Mr. Wang also participated in the whole process and maintained close communication with the service provider to ensure that the shooting content was in line with the brand tone.
Through the joint efforts of both parties, the filming and production of the promotional video of cosmetics products were successfully completed. Mr. Wang was quite satisfied with the service provided by Ansheng Studio, and expressed his gratitude for the high-quality service provided by the Yipinweike platform.
Let the employers of small and medium-sized enterprises with creative needs such as design, development, copywriting, video, and marketing get professional, time-saving and worry-free products and services in a convenient way, which is what Yipinweike has been insisting on doing since its establishment; Constantly innovating the research and development of platform products, and constantly improving the efficiency and level of platform services, Yipinweike has been working hard.
Launched on July 1, 2010, Yipinweike is a well-known knowledge and skill sharing service platform and creative crowdsourcing service platform in China. The types of services provided by the platform cover more than 300 detailed items in design, development, video, copywriting, marketing, business, life and other categories. Through effective information matching and transaction guarantee services, the platform breaks the time and geographical restrictions, so that both parties to the creative transaction can achieve effective information communication and assured transactions, and at the same time helps knowledge and skilled talents (service providers) to achieve online employment, entrepreneurship and wealth creation, and also provides help for enterprises, institutions and other employers to achieve digital transformation, brand building and promotion, and talent resource sharing.