From January to March 2022, China's mobile phone market can be described as a storm. Almost all first-line mobile phone brands have released their flagship mobile phones, and have also released a series of models with various positioning. So, in the first quarter that has passed, which mobile phone manufacturer can achieve excellent results in the domestic mobile phone market?
Let's take a look at the statistics from the media!
First, let's talk about the overall situation of the overall domestic mobile phone market. In the first quarter of 2022, the domestic mobile phone market shipped 74.2 million units, down 14% compared with 2021!
Here, it can be conclusive, the domestic mobile phone market, the overall decline. There are many influencing factors in this regard, both because the epidemic has affected the overall market economy downward, and there are also factors that reduce the frequency of replacement due to the overall higher demand of mobile phone configuration. Overall, the popularity of mobile phones is not high.
Then, take a look at the performance of the top mobile phone manufacturers as a whole!
Vivo: Re-peaked the first place in shipments in the first quarter, with a year-on-year decline
Vivo finally topped the shipment rankings again, although its market share dropped to 19.7%.
Shipments can rank first, and it is closely related to several hot-selling mobile phones released by it, vivo S12 and S12 Pro mid-range mobile phones and affordable Y series mobile phones (such as Y76s, Y31s) are considered to be important reasons for the company to reach the top.
OPPO: The decline is more serious, but it is related to its late force
OPPO's market share has declined, which is more serious in comparison.
However, I think oppo's strength has not been fully exerted, after all, a lot of blockbuster models have been launched in April, and its compact oppo Find N has also become a hit, and the follow-up performance is worth looking forward to.
Apple: After Huawei was hit hard, the high-end mobile phone market benefited the most
Yes, after Huawei's setback, and the continued hot sales of the iPhone 13 series, Apple made a lot of money.
Of course, the release of the new generation of iPhone SE, although not as popular as previous generations, still has eye-catching results and has also contributed to the shipment of iPhones.
Honor: Manufacturers that really get Huawei's mobile phone market share
Statistical agency Counterpoint believes that after Huawei's mobile phones were hit hard, its market share in addition to Apple, Honor mobile phones to get the most.
This time, Honor has launched a variety of models such as honor 60 series and Magic 4 series. Note that there are many models, which is a feature of Glory, and there are differences in various versions, coupled with the similarity of the elements of the design and Huawei mobile phones, as well as the brand originating from Huawei and other factors, it is not surprising that it can get the market share of Huawei mobile phones.
Xiaomi: Steady and steady, the model iteration is more cautious
Seeing that Xiaomi ranks fifth, in fact, many people think that it should be higher than this result. After all, the Xiaomi 12 series, the reputation in the market is very high, in Xiaomi's digital flagship mobile phone, it has also reached a historical peak.
However, Xiaomi is actually much less in comparison. In 2021, Xiaomi is the manufacturer with the fewest released models among mobile phone manufacturers (Huami OV+ Honor).
Moreover, including the legendary Xiaomi 12 Ultra, Xiaomi's new folding phone, etc., have not been released, which also makes Xiaomi in a disadvantageous position in the model coverage.
Overall, although Xiaomi's market share has declined slightly, it is relatively stable overall.
Finally, let's talk about Huawei. The market share, from 15% in 2021, has to be lamented. However, the pace of Huawei's release of new machines is still steady, and the frequency of update iterations is relatively high. In addition to the disadvantages of chips, mobile phones still have strong competitiveness.