Recently, the consumption trend released by Jingdong and the Economic Daily shows that at the turn of spring and summer, more and more consumers have begun to pay attention to beauty and other good looks. Masks, lotions, cleansers and essence skincare products are popular, and lipsticks and perfumes remain the favourites of makeup enthusiasts. In the choice of beauty brands, consumers not only love international brands, but also pay attention to cutting-edge domestic brands that combine efficacy and cost performance.
In order to meet the diversified and refined beauty needs of consumers, Jingdong Beauty and Estée Lauder, Lancome, YSL, HR Helena and other high-end beauty brands, domestic beauty brands such as Polaria and Nature Hall, as well as cutting-edge domestic brands such as Runbaiyan, HBN and Gu Yu, bringing bright spring and summer good looking word-of-mouth skin care products, popular makeup explosions and new products. At the same time, Jingdong Beauty also cooperates with Jingdong Home Appliances to bring a number of popular small home appliances that "assist in beauty", allowing consumers to easily become beautiful and enjoy the beautiful energy of spring and summer.
Hydration and moisturization are compulsory subjects for skin care. Especially at the turn of spring and summer, the skin needs deep moisture nourishment. Lancome powder water, aquamarine mystery essence water, Yuemu source mushroom water, etc. are all popular choices for hydration and moisturizing. In addition, the mask is also a must-have for intensive hydration of the skin, Runbaiyan hyaluronic acid moisturizing mask, Dr. Yaer probiotic hydrating mask, Polaria Chlorella mask, etc. are all popular hits in Jingdong beauty.
Aquamarine Essence Water, Lancôme Powder Water, Pleia Chlorella Mask
In the spring and summer, the bright sunshine brings good energy at the same time, but also makes the sun protection demand of beauty lovers continue to rise. The data shows that since March, the transaction volume of sunscreen commodities has increased by nearly 2 times month-on-month. At the same time, consumers have also put forward refined demand for the functionality of sunscreen products, and Shiseido's new sunny waterproof sweat protection milk, HR Helena to Meiliuguang Hengcai essence sunscreen, Lancome small white tube moisturizing sunscreen and other sunscreens with waterproof sunscreen functions and added maintenance essences have attracted consumer attention.
Shiseido Shinyo Waterproof Sweat Protection Lotion, HR Helena to Miruko Constant Essence Sunscreen, Lancôme Small White Tube Moisturizing Sunscreen
In addition to popular skin care products, JD Beauty also brings new makeup products covering multiple categories and styles, helping consumers create the most IN makeup in spring and summer. YSL Little Gold Bar Lipstick has a new cool brown color, adding new inspiration to the spring and summer makeup of cold beauties, and Givenchy launched a vibrant macaron honey powder, which became a make-up artifact for sweet girls to pull the atmosphere. Not only international big names, with the "Oriental gene" of Huaxizi Oriental Beauty Makeup, Orange Dunhuang Joint Series Eye Shadow Plate, Little Odin Graffiti Sponge Head EyeLiner and other domestic makeup goodies, but also for the makeup of makeup masters to unlock more possibilities for the spring and summer makeup.
YSL Small Gold Bar Lipstick Cold Brown, Givenchy Macaron Honey Powder, Huaxizi Oriental Beauty Makeup, Orange Dunhuang Joint Series Eye Shadow Plate
In order to bring consumers a more comprehensive beauty care, Jingdong Beauty and Jingdong Home Appliances have brought a variety of popular small household appliances, such as the Yameng SECOND-generation Frequency Injection Meter, which is loved by people who love beauty in science and technology, the men's must-have Bolang electric shaver, Philips Lee now has the same intelligent induction razor, philips diamond series electric toothbrushes, Philips negative ion curling irons, Dyson negative ion hair dryers, etc., so that teeth and hair are exquisite, for consumers to choose and buy.
Yameng second-generation frequency injector, Braun electric shaver, Philips diamond series electric toothbrush, Dyson negative ion hair dryer
Genuine Speed up to live up to your beauty! Jingdong Beauty not only has insight into the new trend of consumption, providing rich and diversified spring and summer beauty products, but also joins hands with Jingdong Home Appliances to bring popular small household appliances, full of "beautiful energy value" in an all-round way, helping consumers to greet the May Day holiday in the best state and enjoy a refined and beautiful new life from the inside out.
This article is from the financial community