I remember that someone ridiculed one plus for having three treasures, called "TMD does not feel good on the hand". Although it is not very good, but it does tell the characteristics of one plus, the original one plus is really not exquisite, and has always taken the sense of hand as one of its inherent selling points. Unexpectedly, after returning to OPPO, the change of one plus is really different from the original one plus.
On April 30, the well-known domestic whistleblower @ digital small talk station gave a latest positioning of OnePlus. He said that the positioning of one plus has changed a lot, OPPO is to take one plus as an independent sub-brand that focuses on online e-commerce, and the positioning of the product is somewhat equivalent to the relationship between vivo and iQOO in the early days. And in the later stage, OnePlus will also launch more low-end models, just like the LCD high refresh rate of the Tianji 8100 machine and so on.
Translation: In the future, OnePlus will no longer be based on flagships in China, and will sink to the middle and low end. Of course, the flagship will do it, but it is more important to go to the low and medium machines, in other words, to compete with brands such as Redmi and iQOO offline, because the green factory line is too weak.
It can be expected that in the future, OnePlus will have many models based on cost performance, just like the OnePlus Ace model. Not only did it abandon the selling point of the three-paragraph mute key, but it also threw away the usual good feel. The main texture, but it uses plastic materials, to put it bluntly, it is to work the cost, otherwise it is impossible to make a cost-effective model. If there is no cost-effective consumer on the main line, it will not be recognized, so the original one plus is getting farther and farther away from us. In exchange for the new e-commerce to play a plus, the future of a plus if a thousand yuan machine everyone do not be surprised, this is the trend of the times is also no way to do things.
This can understand why the new machine of one plus that entered the network a few days ago has the appearance of a plus 10Pro, but it sets the OPPO K10 in terms of parameters. After all, to make a cost-effective model cost-saving is the first, with OPPO or realme existing models to change a shell, is the fastest and most cost-effective.