Recently, "Ace to Ace", "Informal Talks" and other variety shows have officially announced a new season, the major variety shows in order to grab the ratings, from the selection of guests to the content of the publicity are "rolled up", called the immortal fight is not too much! And in this wave of variety show melee, a dark horse was killed, it is the variety show "Welcome to the Mushroom House" called "the poorest program group in history" by netizens.
This variety show, which uses the least amount of money to frequently search for hot searches, in the case of almost no publicity budget, with the ridicule and interaction of the guests, warmth and memories, quickly gained a large number of die-hard fans! The Qingbo public opinion system shows that the topic of the "Welcome to the Mushroom House" program in the past 7 days has been highly discussed, and the comprehensive index is basically around 600.
Note: "Welcome to the Mushroom House" program in the past 7 days public opinion index chart
01 Poor is really poor, but content creation is not ambiguous
How poor is the program team?
As a variety show that warms up for "Longing for Life 6", the budget of the show is really pitiful! In the words of the director, "Everything you see in it that exceeds a thousand pieces is borrowed!" In line with the principle of "borrowing if you can borrow, and saving by saving", the table for eating is transformed from the door panel that the hometown does not want; the camera crew is a friendly price to help shoot, and also rubbed the return ticket of the longing program group; The line and gimbal shelf were picked up last year's recording and did not dismantle...
Open "Welcome to the Mushroom House", maybe you want to see if there are any familiar artists, but you find that you don't know them! They are the national top 13 players of the 07 fast men, and netizens affectionately call them the 0713 draft paste, namely - Lu Rover, Su Xing, Wang Zhengliang, Wang Quexin, Chen Chusheng, Zhang Yuan. The program group guest Land Rover also personally came down to speak! Artist and art director, it is not an exaggeration to call it the poorest program group!
Despite the show's limited budget, the hilarious memes are one after the other. When Land Rover discovered that the top 13 albums of the 07th Fast Man were put together with the old movie "The True Colors of Heroes", it immediately called itself an early artist.
When you meet a dog, you also have to go forward to "talk", directly take out the dog language translator, and also name the dog "Come Money", the comedian is really hammered!
The confiscation of items will really be laughed at by their "thrifty" behavior, and the suitcase of the Land Rover has turned out the hotel slippers and the hot pot base of the hotel refrigerator. In order not to hand in their own snacks, "anxious in the wisdom" said that the ham sausage is used for gua sha, and the key Wang Quexin also connected, saying: "Changde people use sauce board duck to soak their feet, commonly known as sauce board feet." ”
Guess the song session, how exactly did they do it that has nothing to do with the title? When Wang Zhengliang saw the title of "Wild Wolf Disco" and began to compare left and right, The Land Rover directly said, "Bloom in the spring fourteen or five six!" When Wang Zhengliang said that this was a song that would be sung when he was very excited, Zhang Yuan said, "There is a girl in the village named Xiaofang!" "People almost forgot that the title is "Chasing Dreams and Pure Hearts", and the comedy boy band has really hammered!
Not only is there a lot of stems and funny, but the show shows their deep friendship and also makes many netizens moved. Reunited after many years, they are not strangers, still close and trust each other, and the ridicule and spit in their words can be seen to be true brothers! Eating delicacies, singing songs, recalling the beauty of youth, remembering the taste of youth, and now it is rare to be reunited. Such a sometimes hilarious, sometimes touching variety show, really love!
02 The draft paste coffee re-employment, and constantly revitalize the new variety show
In the program, the 0713 paste coffee joked with each other that "there is no red song", "Zhang Yuan is a wedding singer", "the posture of taking pictures in the past is too greasy"... And they are pasty and self-aware, they are ruthless when spitting on their friends, self-spitting is also very accurate, and they really love to see the real feelings of spitting interaction between them, like we and our friends pinch each other, very substitutionary!
In addition to the successful re-employment of Fast Boy 0713, the "Sister Riding the Wind and Waves" and "Brother Who Cut Through Thorns" launched by Mango Station before have also helped many brothers and sisters achieve popularity!
Zhang Hanyun ate this wave of dividends. Her sweet appearance is not at all visible at the age of 30+, and she has become popular again with her excellent business ability. After "Sister Lang", Zhang Hanyun ushered in his peak period, not only on several evenings in a row, but also ushered in the opportunity to star in the heroine of "Jade Face Peach Blossom Always Meet".
Recently, her joining has brought some heat to the originally tepid variety show "Praise for Songs". She wore a white wedding dress and sang "Rain Love" in a sweet voice, like a gentle drizzle of spring, clean and refreshing. Subsequently, #Zhang Hanyun version of Rain Love sings hurt me #, #Fang Qi said that Zhang Hanyun is not a queen is a breeze # and other related topics have strongly landed on the hot list, although it is not yet able to talk about the revitalization of "Praise for The Song", but at least recently it has increased a lot of heat.
Similarly, as a member of the original Korean second-generation popular girl group Miss A, but in the hearts of domestic audiences, Meng Jia, who "can't find this person", successfully went out of the circle with her excellent dance skills in "Sister Lang"! Since then, she has been invited to participate in many variety shows, especially as a resident guest of "Super Burning Food", which has also brought a certain amount of voice to the show!
Since the "Idol Trainee" program opened the first year of the draft in 2018, we can often see the "back to the pot meat" mixed in the major drafts. For example, Cai Xukun, Zhu Zhengting, Huang Minghao, etc. in "Even Practice", Meng Meiqi and Qiang Dongyue in "Creation Camp", are all show people who have long experience in the draft. They have become popular again with the "Even" and "Chuang" series, and now they have become popular young students, resident to major variety shows.
03 How to survive under the sharp decline in brand investment under the epidemic?
At present, due to the repeated epidemics, the development of the variety market is not optimistic. In the face of high-risk variety show investment, the brand side is also more cautious, in the past it was "buying fish", valuing brand benefits, and choosing wide-net investment; now it is turning to "selling fish", paying more attention to how much sales and return on investment can actually be brought. Moreover, many brand parties have also learned to be "smart", first press the soldiers, wait until the variety show is broadcast after the response is good, and then choose implantation.
In order to attract business, the program group also had to rethink what kind of variety show can explode?
In recent years, the hot phenomenon-level variety shows, such as "China Has Hip Hop", which was broadcast in 17 years, chose to join the returned fourth son. I have to admit that the reason why hip-hop music can go to the ground, the reason why this variety show can go out of the circle, to a large extent, is that the traffic and fans that come with it have created good ratings. At the same time, his own traffic has also allowed many brands to see the potential, and they have chosen to sponsor "China Has Hip Hop".
In recent years, another popular variety show is the idol cultivation program - "Talent Show". Since the hit of "Even Practice" launched by iQiyi, the cool and goose platforms also want to share a piece of the pie, and have opened the low-input, high-output hundred artificial star mode. However, since the Cyberspace Administration of China opened a clear activity to rectify the chaos in the rice circle, the talent show variety show was completely premature.
Admittedly, traffic is indeed an important guarantee of ratings. However, at the moment of the epidemic, the production team is difficult to attract investment, and the capital chain is seriously insufficient, how to save the variety show is the direction that is more worthy of our discussion.
This time, "Welcome to the Mushroom House" provides us with a new idea, unlike other variety shows to find some traffic stars to bless, it pays more attention to creating content boutiques (of course, mainly because the program group has limited funds). Because the guests of 0713 are very familiar with each other, there is no "idol baggage", and their daily mutual damage and self-talk under the lens are like me and my wronged friends in real life, which makes people feel very real! Grounded!
The discussion of content and traffic is not to exclude traffic. However, in the case of the industry downturn and tight funds, perhaps returning to the content itself to create can bring good response. After all, variety shows are for the public after all, and they often have their own audiences to have the ability to attract capital.
Author: Huang Jie