Baby milk powder as the baby's rations, in the baby's growth and development history is very important, so in the choice of baby milk powder, parents will be carefully considered, at present, many parents in the choice, will fall into the misunderstanding.
At present, there are more types of baby milk powder on the market, the same real brand different series, different brands of milk powder, etc., mothers will be dazzled when choosing, to mothers to buy milk powder used the most used mother and baby platform --- international mommy APP as an example, international mommy on domestic, foreign, national milk powder, Hong Kong version of milk powder and other types are very many, how to choose the right baby?
For baby milk powder to have an understanding, you should have heard of international mommy, international mommy was founded in 2009, headquartered in Frankfurt, Germany, is a special global first-line milk powder brand, maternal and infant products of the international cultural mother and baby platform, the platform of global maternal and infant products quality, price synchronization local, both the international top quality, but also the Chinese excellent brand, so that mothers stay at home, you can buy the global quality milk powder brand.
The operation mode of the platform also adopts the self-operated mode, served by the international top team, multinational culture and legal certification, from the procurement, warehousing, logistics, after-sales service of the products are responsible for the platform itself, the control is also more stringent, is the first choice for high-quality family parenting.
As mentioned above, when choosing baby milk powder, most mothers will fall into two misunderstandings, namely "the price is good" and "look at the formula of milk powder", why when choosing, you can not just look at these two aspects, the following will be analyzed in detail.
Choose milk powder to choose expensive, expensive is good.
Is this really the case, the production cost is only a few dozen pieces, and the production cost between almost all infant milk powder brands will not exceed 20%, but the price of a can of milk powder in the terminal sales link remains high, and even many are more than three hundred.
What is the reason for the formation of this deformed market, driven by multi-level dealer price increases, multiple logistics turnover, high advertising and marketing costs and high profits of enterprises, the price of infant milk powder is far from its normal value.
At present, in addition to the production cost of most milk powder products, there are also high gross profits of enterprises, multi-level distributors with layers of mark-ups, multiple logistics turnover and inventory costs, advertising and marketing costs, etc.
Among them, the multi-level dealer batch zero model and advertising and marketing costs are the main factors.
Even experts have said: "The most important and biggest cost of the infant milk powder industry is marketing expenses." ”
After the "melamine" incident, maternal and infant consumers panicked about the safety of infant powder and feared that their children would lose at the starting line
Anxiety is under the action of two major psychological factors.
Mothers "do not choose the right, only choose the expensive", a large number of milk powder companies in the market have also seized the psychology of consumers, and constantly pushed up the price of milk powder.
On the whole, the expensive baby milk powder that mothers buy is not necessarily good, and a hundred or so milk powders are not necessarily bad, baby milk powder is only suitable is good, and the price has nothing to do with it, mothers in the choice, do not be "deceived".
Infant formula is chosen only for the formula
When many mothers choose milk powder, they are accustomed to comparing the milk powder formula of milk powder to their children.
But in fact, appropriate attention is good, for ordinary mothers, do not overly pay attention to whether the formula of infant milk powder is nutritious, moderate attention is good.
Regular professional, brand research and development of a long history of infant milk powder, in general, the formula is very mature, by no means ordinary mothers can study so simple.
As mentioned above, baby milk powder is a substitute for breast milk, approximate breast milk is the only purpose of research and development in this field, infant milk powder formula emphasizes the overall balance, not a trace element high is good, nor a trace element low is poor.
The formula of infant milk powder pays attention to the overall balance, not DHA is high is good, no DHA is poor, like many developed milk powder brands, are not directly added DHA, but other elements in the formula, can make the baby body synthesize DHA, and directly added is no difference.
Therefore, the formula of infant milk powder must not be overly concerned, because it is definitely not as superficial and simple as ordinary users can study.
We can pay proper attention to milk powder formula, such as milk powder within 0-1 years old, we can pay attention to whether the formula contains sucrose, vanillin, milk powder containing these ingredients may cause the baby to be constipated on fire, fat and other issues.
The above two misunderstandings are two places where most mothers are prone to stepping on the mine, and when choosing infant milk powder, the brand history of the milk powder, the milk source and whether there is a penalty notification are very important.
The field of infant formula is different from others, and the threshold in this field is very high. A high-quality baby milk powder brand requires high capital investment to be developed over time, and it also needs the accumulation of real eating experience, and it is ultimately possible to become a mature baby milk powder brand in terms of formula, segmentation, production process, milk source and other aspects.