Summer is coming, and it's time to show off your figure (do everything you can to cover the flesh). Pre-sale summer clothes that were ordered early last winter, shipped?
It was hard to survive the pre-sale period of half a year, and I waited hard for the little baby who had long been optimistic, only to find out——
How could the beautiful clothes that were originally optimistic be so unremarkable. Worn on the body, it is another buyer show disaster scene.
When you look back with tears, you can't help but realize that those Internet celebrity shops with a level of writing that are close to those of nobel prize winners have laid the groundwork for your chopping desire as early as the preview page.
△ Who can refuse the sea salt soda in summer! Note that it must be "fried beauty", not "super beauty"
Even if the woven bag is the same linen cloth, through a literal packaging, it can be transformed into the emperor's new clothes.
Let's say, what is the most important quality of contemporary Internet celebrity shop owners? It's going to be named!
In ordinary clothing stores, the way each piece of clothing exists is very simple, type + style, let people know its essence at a glance.
And if the same clothes come to the Internet celebrity shop, at least a cube must be used in the word count of the adjectives.
Promotional keywords are not stacked on the ground, and the only valuable thing is punctuation.
After reading the two lines, you will not be shocked by the series of magical effects such as "slim and sexy chest", and you must first be slipped into the brain by the uninterrupted copywriting.
Confusing words and sentences are not only piled up adjectives. For example, the highly respected proper noun in the internet celebrity shop: pure desire wind.
It's actually pure white clothes.
In contrast to white, black also has its own synonym: spicy.
According to this rule, every summer, the uncles wearing white vests and black pants are middle-aged boys with pure desire and hot wind.
Paired with pure desire, it is often the "heart and mind".
In fact, the upper class jun studied it, and the so-called "heart machine" is nothing more than less cloth and less tightly wrapped.
Any clothing with characteristics equivalent to nothing, under the packaging of the exclusive naming rules of the Internet celebrity shop, can be transformed into a new Internet celebrity explosion.
For example, this ordinary can no longer be ordinary, any straight male programmer's wardrobe has two or three vertical stripes of shirt, you can call it - forbidden (into) desire (prison) system
。
According to the further summary of the upper class, the name of the internet red shop, on the basis of the above principle, there are several major genres.
First of all, based on the color and style of clothing, we created a "return to the pastoral style" and desperately made up various plants.
The primary version of the pastoral style often refers to the big Shanghai stage names in "Love Deep and Rainy", such as red peony, blue rose, white magnolia, and green rose.
The name is based on emm, about 10% is the color or pattern of the clothes, and 90% is the imagination of the shopkeeper.
You think of "Hydrangeas and Leafy Forest" as a bold design of the Paris runway combining natural winds, but in reality, it may just be a mix and match of floral fabrics.
As for the design style... Look at the clothes worn by the aunt on the right, you probably understand what is called the grounded pastoral style.
Compared with the former, the mid-level version of the pastoral style is extremely foreign, which is manifested in the fact that the flower name only chooses a small variety abroad.
Please freely combine and match nouns such as "eucalyptus", "elderberry", "tulip", "evening cherry", "early cherry", etc.
Just look at the three words "Scarlett", is it full of French aristocratic court wind?
However, as long as you consult Tara, you can know that Scarlett is only good at packaging, as a kind of succulent, its alias is "green apple".
The name "Green Apple" is obviously not foreign, and will only let you pass through the Tigers concert for one second.
With a more advanced version of the pastoral name, the shopkeeper began to add place names like crazy. Enough shopkeepers to name names will always make you feel like you are in a hundred gardens around the world.
With the polish of "Paris", the style of "Wild Rose" rises several levels in a straight line.
It can also cross time, space and region, from the neon kingdom all the way to the Milky Way.
Imagine the stars scattered in the Milky Way with falling cherry blossoms, how spectacular it is!
However, its physical drawing looks like this.
Note that this is not a buyer show, this is a seller show. Let's just say, what about cherry blossoms and the Milky Way?!
In addition to the pastoral school that wins the flower name, there is also a school - the atmosphere school. Sense of atmosphere, another magic weapon for the name of the internet celebrity shop.
The black suspender top, transformed into a being far beyond Shakespeare's Midsummer Night.
Looking at "Costa Rica", the mysterious atmosphere is filled at once.
When you understand the true meaning of the name, you can know that the name of the online celebrity shop is really nonsensical: Costa Rica, which was originally inhabited by Indians. It can beat its neighbor "Nicaragua" and win the favor of internet celebrity shop owners, purely Chinese the translation of the name "Dipping Light".
If necessary, you can also go directly to English.
The old London has abandoned the modern glitz, leaving only a solemn and quiet. Although the vocabulary is all first-grade level, it can make people have unlimited reverie.
In addition to the above types, internet celebrity shops are also keen to create "youth pain literature", such as the "sad quotation style" based on Guo Jingming and Bai Luomei.
Pictures and text have nothing to do with each other, and it's hard to tell how two dresses with such the same color and style can come up with such a very different style.
However, there is no logic, which is the maximum logic of naming.
Then there are multiple genres, such as the "Divine Maiden" of the Occult School, the "Doll Round Dance" of the court style, or the Dark Gothic Style, what "Zombie Bride", "Thorn Maiden", "Forbidden Earl", each of which can make your wallet addictive.
According to the above rule, the roadside stall-level cultural shirt printed with the logo of the upper class jun can have at least three Internet celebrity names:
Pastoral style: blue color demon Ji Hidden meat is thin and careful machine cold long-sleeved shirt
Atmosphere system: "stealing boyfriend clothes" "born noble little sweet" Red Heart River bottom environmental protection type little girl
Quote: I drifted all the way up and swam through your rivers, lakes and seas
Please type the word premium in the comments section!
Friends who are familiar with the internet celebrity shop will know that the name is just an appetizer.
After attracting you in with a fancy name, the shopkeeper will also release a series of routines, step by step to arouse your desire to buy.
For example, work the model photo session. The buyer show of a standard influencer shop meets roughly two characteristics.
First of all, the model herself must be malnourished, skinny as a skin and bone, but the label is also marked with "slightly fat exclusive", so that people believe that they have purchased the same clothes, and they can also return to their old age and become bone beauty.
But the real consequence may be to be strangled into a twist by the clothes that are short of cloth.
Secondly, the models are all gymnasts, and they must hard and concave all kinds of strange shapes when taking pictures. Or run like a free wind to the blurred quality, or stumble and roll, twist a crotch and then lower your waist.
In short, there is no frontal photo.
As a loyal lover of mobile games, the upper class jun knows that the skeletons of female heroes in mobile games are often different from ordinary people, until they see the real pictures of the internet red shop, these models are really challenging the limits of the human body.
Insiders broke the news that at the moment when "the lines all rely on voice actors, and the muscles have stand-in props", there are Internet celebrity shops taking photos and actually using martial arts instructions.
Say it doesn't have to worry, it's even better than many film and television companies; say it's hard, the kung fu is all on the routine.
As for the quality of the clothes and the effect of the upper body, there are many victim buyers to support you.
In addition, some internet celebrity stores have two other major crimes.
Needless to say, the pre-sale period is long, and orders placed in the summer can only be received in the spring of the following year.
Then there is the abuse of labels, such as in the name of "national tide", printing a logo on the original product can double the price.
The routines of internet celebrity shops are one after another, which has a very important relationship with their positioning.
The big brands on the market will go through a long research and development and testing period before launching new products to ensure the fit and comfort of clothing styles. The customers of these new products are often the general public.
For example, in the subway station in Xierqi, many people wear plaid shirts that may be from Uniqlo.
△ Source: Figureworm
This is obviously not in line with the characteristics of the era that highlight individuality.
The existence of internet celebrity shops objectively makes up for the aesthetic needs of many people, focusing on niche, unique styles, and rarely colliding with shirts.
But the problem also came at the same time, the production cost of a small amount of production is far higher than mass production, and the cost of raw materials can only be reduced, and a batch of production can be made.
In addition, internet celebrity shops are generally small-sized personal stores, and there is no excessive funds for research and development and testing, and various problems in clothes are inevitable.
In order to cope with the various routines of the internet celebrity shop, many sisters who have stepped on the pit have also summed up a set of rules.
First of all, the picture is blurry like a mosaic, or only a local close-up, do not buy it.
Secondly, if the model is always sitting obliquely on the side of the concave shape, that is, there is no front standing, indicating that the effect of standing up is absolutely not good.
If the model uses many props, such as hats and hair, it means that the covered parts cannot be seen. Of course, if the model herself is skinny and skinny, she can only be bought as a children's clothing.
Finally, pay close attention to product details, including ingredient lists and shipping insurance.
All in all, all the programs come together in one central rule, which is: Don't worry.
As long as you make good use of the self-suggestive principle of "adding to the shopping cart is about what you have bought", maybe in two days, you don't want to buy it again.
Author | Nomi
Edit | Not born
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