【CNMO News】Have you seen some products on the e-commerce platform that are branded with Huawei and Xiaomi, but clicked in but found that they are not related to them? Recently, CNMO learned that Huawei won the case against Shenzhen Custom Technology Co., Ltd. for trademark infringement and other rights and interests, and received 150,000 yuan in damages.
Huawei
CNMO learned from the enterprise investigation that Huawei found that the custom company opened a store called "custom digital franchise store" on the Jingdong platform, and sold products such as "Gusoll Huawei Halterneck Bluetooth Sports Noise Reduction Headphones" and "Gusoll Huawei Headphones Wired Typc-c Headphones" to the whole country for a long time and on a large scale, which had serious infringement on the brand that Huawei had developed and maintained for many years, and the various goods were sold more than 50,000 times, and the infringement was serious. Therefore, Huawei demanded that the custom company immediately stop the infringement and compensate Huawei 200,000 yuan.
Huawei sued Custom Technology Co., Ltd. for infringement
In the face of Huawei's multiple allegations, Custom Company did not reply.
In the end, the court found that the custom company's behavior was suspected of "free riding" and "brand name", which infringed the exclusive right to use Huawei's registered trademark. The result of the judgment was that Custom Company stopped the infringement and compensated 150,000 yuan, and rejected Huawei's other lawsuits.
This lawsuit has effectively cracked down on this kind of "free-riding" behavior of wantonly damaging the goodwill of other brands, and to a certain extent, it has recovered Huawei's reputation loss, and hopes that this kind of "rubbing trademark" goods will not appear in the market in the future.