This article is from the WeChat public account: Reading Entertainment (ID: yiqiduyu), author: Zhao Er knife, head picture from: Visual China
Wang Meng on the winter Olympics commentary, Li Jingliang explained the UFC, Xu Jingyu explained the NBA... Entering 2022, the new sports commentators are not only menacing, but also represent the power from the Internet.
The Chinese men's football team lost the 2022 Qatar World Cup, but many topics arose in the process. Among them, many football commentators, commentators, as well as the media and self-media have gone shirtless... The most concerned, but also some of the widely disseminated views and remarks, are probably well-known football commentators such as Huang Jianxiang and Dong Lu, who are more familiar to football fans, and they are undoubtedly the beneficiaries of football after encountering the Internet.
In basketball, the same story is happening. A large wave of basketball self-media with its own traffic is also making basketball commentary and basketball commentary more personalized and non-traditional, perhaps, in a considerable number of basketball fans, Xu Jingyu and others have become huang Jianxiang in their minds, Zhang Xuefeng in the examination and research industry - when the Internet celebrity physique begins to enter the professional commentary seat, things become very interesting.
One
Turning the clock back to the scene of the quarter-finals of the 2006 Fifa World Cup in Germany is considered to be the commentary of the objective football commentator Huang Jianxiang before the final game, not only to break the circle, but also to be the most important event or accident in the history of Chinese football commentary:
"Penalty! penalty kick! penalty kick! Grosso has done his job! Grosso has done his job! Don't give Australians any chance! The great Italian left-back, he inherited the glorious traditions of Italy! Faccetti, Cabrini, Maldini are possessed in this moment! Grosso is a man who represents the tradition of the long history of Italian football! At this moment, he is not alone in battle! He's not alone! ...... Great Italy! Great Italian left-back! Happy Birthday Maldini, Today! Long live Italy! ......”
After that, Huang Jianxiang left CCTV and began to be more active on the Internet than ever before, becoming the most well-known blogger and Internet celebrity.
When the time came to April 2022, in the first round of the 2021-22 NBA playoffs, the Boston Celtics against the Brooklyn Nets, the well-known basketball commentator and self-media person Xu Jingyu explained the game on a video platform, at the last moment of the game, the Celtics player Tatum shot a killer ball, helping the team defeat the Nets, Xu Jingyu shouted excitedly during the commentary, which lasted for nearly half a minute was "Aaaaaaaaaaaaaaaaaaa Caused an uproar in the basketball circle.
So, who is Xu Jingyu? Xu Jingyu, after the 80s, a northeasterner, has been fighting in the front line of self-media for many years, and has successively made videos to engage in industry ramblings, saying that pancake fruits, saying that raising horses are lacking in popularity, to saying that the sports overview and sports world began to be popular, until the beginning of saying that the NBA has gradually become an Internet celebrity.
Xu Jingyu live
As with the criticism and skepticism wong that wong, when sitting in the commentary booth, whether it is football or basketball, commentators are asked to be relatively objective (except for home team matches). Xu Jingyu, a new commentator, really did not do this, and his dissatisfaction with the Nets and his two big stars Durant and Irving is also "well known".
This directly led to some professional basketball commentators expressing dissatisfaction with it, believing that his commentary was unprofessional and too entertaining:
Indeed, if you use it as a basketball commentary for TV stations, Xu Jingyu's business level in this game does have great problems, in addition to the lack of objective stance, the 30-second shout is also difficult to say - compared to Huang Jianxiang's few voices and a large paragraph, Xu Jingyu, who is called a whale by fans, does not sit steadily enough.
But there are also many voices supporting Xu Jingyu. After all, he is not a professional commentator, but a basketball self-media background. With the love of the NBA, the understanding and evaluation of basketball and stars released in the self-media, and the popularity with a unique style, so the performance of "aaaaah" on the commentary seat is also understood by many netizens - and even some netizens, looking forward to its "whole life" and engaging in some different content.
This dispute also made many netizens re-recognize Xu Jingyu, as a basketball self-media, he appeared in various NBA programs with content style and super popularity, and even began to do commentary, in fact, it also represents the era of short videos and live broadcasts, and the needs of netizens for "commentary" are not the same as before.
Two
In the Internet era, netizens' acceptance of the stylization of commentary has increased significantly. During the 2022 Winter Olympics, "My Eyes Are the Ruler" made former well-known ice athlete Wang Meng popular again, Wang Meng's passionate speech is her most eye-catching point, and the unique way of explanation with her Northeast accent, whether it is everyone in front of the TV or people on the scene, are all attracted. Xu Jingyu is also a northeasterner, and Wang Meng has a northeastern accent and strong self-confidence.
Wang Meng live commentary
Another point to point out is that the platform for Wang Meng's passionate interpretation is also an Internet platform. In fact, the development of the Internet has already profoundly changed the way and form of "interpretation".
The most profound and earliest influenced by the Internet is undoubtedly football. As the world's most popular professional sports, the charm of football is naturally incomparable, but for the industry, football is not a single event, but includes the Premier League, Serie A, La Liga and other events, as well as the Champions League, The European Cup, the World Cup and other top events, and also has a wide range of influence in China - the initial football commentary is on TV, full-time or part-time, so the overall style is still professional and objective.
After 2010, the copyright of football events began to flow into the Internet, LeTV, Suning, Tencent, Youku, iQiyi and other video platforms have obtained the copyright of certain or more events, and the demand for commentators is also very strong, so the degree of marketization of football commentators has been very high - especially the most important job-hopping direction for many football commentators of CCTV 5 is the video platform.
In addition, many football commentators who were previously text-based began to sit on the "commentary seat" and appeared as commentators, such as a certain big eye and such as Dong Lu, who also received attention from various platforms with their accumulated popularity, frequently appeared in important events, and in the short video era, they were naturally the beneficiaries of dividends.
Compared with the vigorous transformation of the Football Commentary industry by the Internet, basketball commentary is much less challenging. The reason is actually very simple, basketball is a unique event - in addition to the Olympic Games, the vast majority of basketball fans only care about the MLB NBA.
The broadcast rights of the NBA were once the monopoly of CCTV, and other satellite TVs occasionally drank soup. Later, the NBA copyright was shared by LeTV Sina and Tencent, in 2015, Tencent signed the exclusive live broadcast rights of the NBA network for 5 years and 500 million US dollars, and the subsequent price became 1.5 billion US dollars in 5 years, in fact, in addition to CCTV and Beststone, some NBA events live broadcasting, Tencent has become the only choice for NBA event viewing.
For basketball commentators, Tencent can be said to be the most important platform, signed commentators and commentators include Yang Yi, Wang Meng, Wang Zixing, Duan Ran, Ke Fan, Liu Jiachao, Duan Xu, etc., but also launched a female Internet celebrity commentary such as Meina, at the same time, most senior basketball commentators and athletes will also appear in the form of guests - Xu Jingyu is also a regular visitor to Tencent's NBA column.
After experiencing the suspension storm, the basketball commentary of platforms such as CCTV and Migu is still a few old faces, and it can only be said that it is barely supported in front of the entertainment Tencent NBA.
In fact, after Tencent won the NBA copyright, the discussion on the increasingly entertaining NBA commentary has not subsided, after all, the most important thing for market-oriented video platforms is the user experience and pulling users to pay - so there is a special Internet celebrity commentator For the ultra-high traffic Lakers. But no one expected that Xu Jingyu, who has always been considered a guest of Lian Mai, was sitting on the commentary seat, which immediately caused such a big controversy and went out of the circle!
Tencent NBA influencer commentator: Meina
A small platform must be happy to blossom, this explanation cost of the super value.
Three
Xu Jingyu in 2022 began to accumulate thick and thin. After switching multiple media platforms, in 2021, before the end of the work of the contract b station, as of the day before, the number of fans 537,000, the popularity of the live broadcast room is also the only one in the sports category, and the paid bullet screen is endless. After that, it led Yang Yi, Wang Meng and other basketball commentators to sign a contract with station B, leading the wind of the moment.
At the same time, the content of Xu Jingyu's live broadcast has also been edited by many netizens and authors, spread to douyin, kuaishou, Weibo, tiger poker and other network platforms, in addition to basketball topics, the content of its reply to the paid bullet screen, but also circulated very widely, similar to snail shell lang who has a higher historical status, send fruit to the Hall of Fame judges, Zhuge Liang 5,000 tons of instant noodles unified three countries and so on are also quite classic.
Many netizens think that watching Xu Jingyu is actually similar to watching Guo Degang Zhao Benshan, in addition to listening to him talk about sports, it is also a fun.
In 2022, the NBA rebroadcast, which has experienced a crisis of suspension, is a top priority for many platforms to pull the audience back. The popular Xu Jingyu has also become the face of the platform, many deliberately created conflicts of the topic, and the interaction with the NBA commentary of the Internet celebrity women has also appeared frequently, and has been clipped and circulated - the self-media Xu Jingyu needs to become a part of the NBA event to prove his name, and the live broadcast of the NBA event needs Xu Jingyu's topic and traffic.
When Xu Jingyu, who is more and more confident and popular, appears in the live broadcast of NBA events many times, the time for him to sit in the commentary seat has also arrived; a small platform may be out of cost, or may be out of attempt, inviting Xu Jingyu to explain the game, so the outside world has seen different commentary, the impact is no less than Huang Jianxiang's "commentary door", I believe that in the near future, Xu Jingyu will sit in the event commentary seat of the big platform to become a guest commentator.
Audiences want to see personalization and difference, platforms need attention and traffic, short video platforms need materials - yes, when Huang Jianxiang has become an ancient Internet celebrity, Xu Jingyu has become a similar existence to Zhang Xuefeng, netizens love their humor and eloquence more than their professionalism, and they all have their own professional labels, as well as the industry's unique high traffic and high attention.
Therefore, in the future, when Xu Jingyu appears in similar talk shows, speeches and other variety shows, netizens do not need to be surprised, this is bound to happen. This is the Internet short video and live broadcast, the inevitable result of netizens' contact and understanding of the NBA game transformation, there will be someone to undertake this dividend, but many people did not think that this person will be Xu Jingyu.
epilogue
The attention that Wang Meng and Xu Jingyu have received may be just the beginning, and there will be more and more personalized and stylized commentators, bringing a different viewing experience to netizens. It is believed that in the future, platforms with sports event copyrights will increasingly consider the impact from the Internet and the importance of commentary for traffic pull in the arrangement of event commentary.
This article is from the WeChat public account: Reading Entertainment (ID: yiqiduyu), author: Zhao Er knife
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