According to the latest data released by CINNO Research, the first quarter of 2022, the sales of smartphones in the Chinese mainland market were about 73.49 million units, down 14.4% from last year. In the basic convergence of mobile phone forms, chip performance has not been greatly improved, coupled with the impact of macro factors of the epidemic, the replacement cycle of consumers has been significantly lengthened, and the domestic mobile phone market heat in the first quarter of 2022 has continued to decline.
In terms of manufacturers, OPPO (excluding Realme) ranked first in sales in the first quarter, up 9.4% month-on-month and down 37.6% year-on-year; the second place in sales was Glory, with a month-on-month increase of 20.9% and an increase of 176% year-on-year; vivo (excluding iQOO) ranked third, up 12.2% month-on-month and down 29.9% year-on-year.
In the rankings, Honor's results are very remarkable, has not much gap with the first place OPPO, its 3 models into the first quarter of the single product sales of the top ten, namely Honor 60, Honor X30 and Honor Play 30 Plus.
Apple ranked only fourth in the first quarter, with sales down 35% sequentially and down from the popularity of the iPhone 13 series at the beginning of its release.
However, Apple's three iPhone 13 series models still occupy the top three sales of single products. The iPhone 13 sold 5.58 million units in a single quarter, far ahead of the other products.
According to the data in March, the sales of smartphones in Chinese mainland were about 20.04 million units, down 24.7% year-on-year and 14.6% lower than in February.
Honor's sales of about 100,000 units surpassed OPPO to become the first mobile phone sales manufacturer that month. The rankings of the three to five have not changed, which are vivo (excluding iQOO), Apple and Xiaomi.