StarBook P 丨 text
First of all, there is one stubble: in the past two years, there have been more and more cultivation immortal games.
I don't know if you have a feeling that in the past two years, a new wealth code has emerged - it is easier to succeed by putting on a certain type of game that is more mature on the market, putting on a fairy skin, or selling the game.
It's not for no reason to bring this up.
(Player Meme)
As you may already know, there have been several domestic games with xiuxian themes "overturning" recently, the first of which is the open world sandbox genre xiuxian theme game "Too Desolate Initial Realm".
——Simply put, it is the Xiu Xian version of "Empire Myth" and "Ark Evolution".
The core gameplay is RPG-style construction and cultivation, and the producers are not satisfied with the immortal mode, but want to give more possibilities - simulation, construction, sandbox and other elements are stewed in one pot.
At first, the game attracted many players under the publicity offensive of the anchor, and on the day of the game's release, many people rushed into the server to open the Xiuxian farming field, and the result was that the server poured cold water
——Less than 2 hours after opening the service, it was forced to stop, and even after the suspension of service, it was not even possible to brush the brush alone. Crazy explosions, coupled with a simple system under small productions, cheap special effects look and feel, caused dissatisfaction among players.
On April 21, the 6th day after the game's release, the production team of "Too Wild" announced that it would close the Steam platform for purchase and temporarily remove the shelves, open the Unconditional Refund of the Steam Platform, unlimited play time, and carry out emergency service maintenance.
The game's 9,000 reviews so far have only a 34% positive rating. In less than a week, from the weekly sales champion to the unconditional refund, it was almost a "cutting off the linggen" way to quickly cool down the heat of the game.
The second thing is about "Ghost Valley Eight Wilds", which sold 3.9 million copies last year.
The producer previously promised to do a workshop, and as a result, a third-party four-unlike platform came out, fiercely backstabbing the player, so he received a bad review on Steam, which BB Ji also mentioned in the previous article.
After experiencing this recent series of turmoil, communities such as Tieba Weibo have also begun to have players discuss, asking "Why are most of the problems in domestic games the Xian Xia Xiu Xian type?" ”
Of course, the thunderstorms are all immortals and xiuxian themes, but there is also some meaning of opening a map cannon, which cannot be generalized in this way, but the impression is that there are indeed many stand-alone games that have been close to the xiuxian theme in the past two years. Good or bad, it is an indisputable fact that the discussion is hot.
The word "Xiu Xian" is familiar to people now, and the earliest is probably a general term for online novels. Stories usually have a protagonist who feels that the world is unfair to him, so he desperately wants to become stronger and become a superior person.
In fact, it is similar to the current ranking system. LOL is on fire, and many games start to use bronze, silver, gold, platinum, diamonds... Modern Xiu Xian novels also continue a roughly similar setting: practicing qi, building a foundation, jindan, yuan baby, out of the know- and out-of-body, ensemble, Mahayana, dojo...
The specific statement may be different, add a few more small realms and the like, but the difference is not bad.
(The fighting spirit of "huama" is also similar, in short, it is necessary to line up 12345 first)
What a cruel and benevolent world, full of fights and killings, but once the cultivator fails, he can still have a chance to make a comeback - the body is destroyed, as long as the Yuan Baby can escape, he can be reborn - but in reality, where there is such an opportunity, it is the same as playing.
Derivative, Zongmen is the player's guild, alchemy is the medicine system, the imperial beast is equivalent to the summon beast/mount system, the ancient cheats, the strong relics are similar to various copy systems, and there are various immortal magic weapons special props, that doorway can be too much, and finally come back to the auction with the "immortal jade" transaction...
So isn't this a fairly convenient game system? It can even be compatible with some elements that you understand, and engage in some yin and yang double repair or something. Just like not long after "Ghost Valley Eight Wilds" came out, someone made a Hehuan Sect mod out.
(It's not something that can be put on the table.)
From a martial arts master who walks on the wall of the cornice to a cultivator who rides clouds and clouds, although the immortals and cultivators are often confused, the perception is somewhat different. Xian Xia is a derivative of martial arts, the essence is still to talk about chivalry morality, and Xiu Xian is a modern product, the result of market segmentation, you can observe a huge amount of desire from it.
Because the online novel should resonate with the reader, it is necessary to enlarge the personal desire part, emphasize the growth fast, the realm improvement to be fast, and tell the story of mortals' grievances with a kind of escaped immortal perspective, and the sense of substitution comes from the growth of the protagonist.
People like to read novels like this, perhaps because they constitute some kind of projection of real life. Just like there is a genre called "Cultivating Immortal Farming Streams", it is not really farming, but simulated management generally develops its own forces in the Xiuxian world, and it is appropriate to describe it as "cultivating fields".
(Speaking of farming, two days ago I also saw a promotional video of the farming RPG "One Party Spirit Heaven", yes, it is also Xiu Xian)
There are too many things solidified in the real world, and there are still people who are willing to believe in the rule of "one point of cultivation and one harvest", perhaps because too many people have been trained on the way to grow up and accepted the Taoyuan township of agricultural civilization, so they hope to experience a re-opened life in the fictional novel game from the perspective of the protagonist.
This reminds me of the previous very popular "Life Reopening Simulator", I don't know how to fire, the game is very simple, just like its name, in the way of word games to make you restart your life over and over again.
You will encounter all kinds of stories in this life, most of which are quite ordinary, going to ordinary kindergarten, getting into college, embarking on an ordinary social and animal life, and busy with the life of children.
In this process, witness some world upheaval nodes that have nothing to do with you, such as Tencent's acquisition of NetEase or something (non-existent)... Or if you don't succeed in school, you will be beaten in the womb.
In fact, when I was still bitterly experiencing the cruelty of life, others had already begun to cultivate the path of immortality, and finally became gods, tearing the walls of the world, traveling proudly in the universe, and having N golden dan in their bodies.
(It is also possible to survive a failed robbery and end a life of sin)
In the end, what people expect is nothing more than that ordinary people in reality, once they enter another field, become a strong person who embraces the left and the right, with continuous adventures and treasures, highlighting a protagonist's aura. Under this premise, the theme of Xiu Xian is similar to the Japanese light animation that now travels through various other worlds.
You see, the underlying setting of the other world is actually: different from the morality of modern society, not monogamous; the european setting of the Middle Ages, the class of the feudal era is distinct; the world of the supremacy of force, the sense of legal existence is thin, and the protagonist will not be punished...
The market is very neutral, rational and demand-driven. Some people consume, there is a market, more people consume, there is a circle, there is an industrial chain, and there is no return on the way to pleasing male audiences. In other words, if it is a woman's work, it is another situation, which is not discussed here.
The same is the novel adaptation, the negative example can see many male frequency novel adaptations of the TV series now, obviously the costume props and special effects are far more than a decade ago, the story and narrative rhythm have not made much progress. There is no way, the cool point of the male frequency is the battle, the harem and the rebellion - in the final analysis, it is the need to install B.
However, once the novel is adapted into a TV series, the shooting is somewhat tied, not allowing the harem to be open, even the casting is like a mold carved out, and the small fresh meat cannot play the cunning, agile, decisive killing in the novel text, and even a B is not like it.
The good thing about the game is that the player has the initiative and can create a story according to his own preferences, which is convenient for his own brain. Especially combined with the live broadcast effect - many Xiu Xian games are actually not "fun", but combined with the anchor storytelling, the effect of the program is quite good, even if the original people who did not feel it can watch it with relish.
Take "Taiwu Painted Scrolls" (which is actually a martial arts, there is not much immortal color, such as the late end of the End Offa Era), the game sold millions of copies on Steam, but I believe that the vast majority of people are lost in the inventory because they watched the live broadcast and followed the trend, downloaded it and played it casually.
It's not that the game can't be done, but many people don't have the substitution/empathy ability of the anchor, and the ones who can enjoy it are a minority after all.
As a result, the demand for mods/modifiers in this type of game is quite strong.
You may remember a Xiu Xian game called "The Great Xiu Xian Simulator", the first was sprayed Pi Xiu Xian's "Ring World", the rhythm of a water, the production team did not run, and then added their own things by updating, from the beginning of the foundation to play a variety of ways. In the past two years, many core fans have been left, and the evaluation has gradually improved.
(The Xiu Immortal World is too cruel, many people feel that they do not have the life of the protagonist, or prepare the "plug-in" in advance)
The mod function in the game was launched on July 30, 2019, and the official "war report" was issued two days ago. At present, the player's self-created mods on Steam and WeGame have exceeded 70,000, and tens of millions of subscriptions cover music, vertical drawing, interface, plot, gameplay and other dimensions.
In fact, compared to the astringent mods like Hehuan Sect, which are all cultivated games, the front row of hot subscriptions is actually an easy-to-use, functional, and modified module. For example, at the beginning of the game, you will be given a full of attribute archives, or help you plan the building in advance, you only need to control the character to travel to the Three Realms.
Many people only want to experience the content of xiuxian, do not like the early house building process, just copy the work in the module, and there are even those who make money by selling building blueprints in the seafood market (custom blueprints, others can build your house).
(The old map of 2019, when there were already a lot of anti-heavenly buildings)
Unfortunately, the domestic stand-alone market is still too small.
Even if "Ghost Valley Eight Wilds" bought more than 3.9 million copies, "The Great Cultivation Immortal Simulator" has a good reputation in the core player circle, but they can't turn the title of "Hottest Cultivation Immortal Game"
- Instead, it belongs to another Thunder game release, gigabit's Xiu Xian hang-up game "One Thought Runaway".
The gameplay of the game is somewhat similar to "Ball Battle", except that the picture becomes a plain ink painting. You control a "ball" that represents the character, fills the screen with various values, and whizzes up.
According to the report of a third-party data monitoring agency, the first month of the "One Thought Runaway" is estimated to exceed 400 million yuan after it was launched in February 2021, which is estimated according to the iOS flow, although the real data will certainly not be so accurate, but it is still more profitable than the single machine.
(Recently, I also linked up with "The Legend of mortal xiu immortals", not BB Ji advertising)
For the single-player game in the public's impression, if it only achieves 60 points, it can be played, because the user base is too small, and it is impossible to continue to generate electricity with love. But how can there be excellent works with 90 points every day?
Many independent gamers in order to finish the game are loans, or rely on the income of the EA stage to support, simply can not buy like mobile games online games. If you want to sell it, you inevitably have to embark on the road of traffic, rely on anchor publicity, UP main video...
The xiuxian theme has a cheap topic degree in China, and there are giants/predecessors who can rub their shoulders in the gameplay.
Just like when a teacher sent an exercise book and forgot to tear up the answer, can you bear not to read it? I couldn't help it anyway. Or when you know the secrets of a game, how many can you bear not to use it?
So when Xiu Xian becomes the wealth code, there will be more independent game studios to invest, to create, to squeeze the possibilities of the theme. Then again, squeezing a subject so brutally is not necessarily a bad thing.
Just like so many Journey to the West and Three Kingdoms games on the market, everyone still feels that it is completely insufficient, and they still want more and more boutiques. At the end of the day, if you don't squeeze the potential of the subject, you can't imagine how big it is.
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