With the promotion of e-commerce platforms on a daily basis, the promotions every three to five years in the past few years have numbed consumers, and the two truly influential promotional nodes throughout the year are 618 and double 11. These two nodes are even more difficult for consumers to cut hands. The consumption of smart phones has never been broken, especially at this time. So, let's discuss the price of iPhones on this 618 mainstream e-commerce platform.
Before starting this topic, it is necessary to explain whether the promotion node is really preferential, and whether there is a phenomenon of price increase and then price reduction. Other categories of products I do not know, not good beak, but on the single smart phone, that is really more than usual to buy preferential, after all, this is a real knife and real gun battlefield, the various mobile phone brands roll each other, and the various e-commerce platforms are various volumes. The final result of the volume is a price reduction, after all, the sales brought by the price reduction are the most direct.
618 big promotion
Back to the topic, this article first discusses the iPhone price of the smartphone sales jingdong 618 this time, the price is only a personal speculation prejudgment, the final price, but also wait until more than a month later. You can be a spectator and talk as a talker.
Before saying the price, let's talk about the current iPhone product line, the price is from low to high, is SE 3 generation, iPhone 13 mini, iPhone 12, iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max. For viewers who do not understand the product, you can go to Apple's official website to compare yourself. URL: iPhone - Model Comparison - Apple (Chinese mainland) is very detailed.
iPhone official website model comparison
1、iPhone 13
As the main model of each generation of iPhones, the digital series is the most selected product for consumers. The Pro series is good, but the price is very bad. I have to say that Apple's product price strategy is very good, haha, this has the opportunity to say again. The official website price of the iPhone 13 128G at the beginning of the listing was 5999 yuan. This price has been strong until last year's double eleven, double eleven price reduction of 300 yuan, to 5699. This preferential rate has been intermittent until New Year's Day. Note that this does not mean that it has been 5699 during this period, but that it is only 5699 for a few days of double eleven, double twelve, New Year's Day and other nodes, and the rest of the time it is 5999. Follow-up to the New Year Festival, because Jingdong sponsored the Spring Festival Gala and increased the intensity of activities, so the price was reduced by 400 yuan during the Spring Festival, and came to a minimum of 5599 yuan. However, this price was short-lived, and soon returned to 5999, with a sporadic drop of 200 to 300 in the middle. It didn't change until 4.10.
It can be understood that before the change of 4.10, all the promotional activities were done by the platform itself, and the loss of the price reduction was also borne by itself (price reduction for sales). From 4.10, Apple lowered the price of shipments, which allowed Lituo to spread to the front desk, that is, consumers saw a drop of 600 yuan, to 5399 yuan. So our prejudgment is based on this.
First of all, the conclusion: the estimated price of the iPhone 12 128G is between 4699 and 4899.
The analysis is as follows: Since 5399 is the price that Apple has made profitable, to 618, the platform will definitely continue to further reduce the price. The sales price of 5399, the profit of the platform should still be three or four hundred yuan. So the price that the platform can normally do is at least 5099. At this time, some people will ask, the profit of three or four hundred yuan, to do less than 4899 yuan is not a loss? Yes, he really lost! Regarding the profit and loss of iPhones on various platforms, there is an opportunity to talk about it again, first of all, back to the price. The price of 5099 yuan will usually be stacked with exclusive member discounts, and then reduced to between 4699 and 4899. This price reduction is not empty talk, you can refer to the price of last year's iPhone 12, the official website price of 6799 yuan, in early April down to 6199 yuan (manufacturers let profits), 618 page front desk price dropped to 5799 (near the cost), and then superimposed 400 yuan plus member coupons, to the hand price of 5399 yuan. Even if the market is sluggish this year, there should still be 200 to 400 membership coupons, and all the final price is estimated to be between 4699 and 4899.
iPhone13
2、iPhone 13 Pro/Pro Max
As the true flagship of the iPhone, the price of the Pro series is relatively firm with the consolidation of Apple's high-end position and the tight supply of the epidemic in the past two years. Previously, manufacturers would lower the price of the Pro series and the digital series at the same time in early April, but since 12 Pro, the manufacturers have not adjusted the price of the Pro series and have maintained the official website price. Similarly, since the listing of the iPhone 13 Pro series, the platform price has been stable at the official website price (only a brief price reduction during the Spring Festival, and the rest of the time the official website price has been fixed).
This year's 618 words, refer to last year's logic. Last year, during the 618 period, the 12 Pro series front desk price was reduced by 400 yuan, and finally the plus membership coupon of 500 yuan was superimposed, and the final price was reduced by 900 yuan.
This year, it is expected that the front desk price will drop by 400 yuan, and then add 300 to 500 yuan of membership coupons. The final price was reduced by 700 to 900 yuan. Taking the iPhone 13 Pro 128G as an example, the current official website price is 7999 yuan, and it is expected that the final price will be between 7099 and 7299.
iPhone 13 Pro
3、iPhone 12
The iPhone's superior processor performance and smooth system experience make its product life cycle much longer than that of an Android phone, and the previous generation of the iPhone 12 still occupies a certain sales in the 618. The iPhone 12 has undergone many adjustments, and the price of 128G has reached 4799 yuan (the price after the price adjustment with the iPhone 13 in early April). It is expected that the front desk price of the 618 platform can be 4599, the superimposed membership coupon is 200 to 300 yuan, and the hand price is expected to be about 4299 yuan.
4、iPhone 13 mini、iPhone SE 3代
The development of smartphones may take a detour, but it will not go backwards. Since Samsung brought smartphones to the era of large screens, small screen flagships have become a pseudo demand. Apple relies on its strong supply chain strength and brand appeal, has been maintaining the mini series, on the one hand, in order to demand all-you-go, expand sales (there are always some people have small screen demand), on the other hand, the price is low, to the Android camp trouble (this size and battery life of the Android machine, made to lose money).
iPhone 13 mini series of profits in April also experienced a price adjustment, the current price of 128G is 4599 yuan, the same, with reference to the logic of the iPhone 13, the 618 front desk price can have 4299, plus the membership coupon of about 300 yuan, the hand is expected to have 3999 yuan. If this is really the case, this price will have a great impact on Android machines.
The iPhone 13 mini pink is perfect for little sisters
Let's talk about the iPhone SE 3. This product is really hard to say. It's 2022, and Apple dares to play like this. In the words of a dismantling blogger: compared with the iPhone 8, the iPhone SE 2 generation and the SE3 generation, can not be said to be very similar, it is simply the same as a touch. Change a chip to continue to clear the inventory, I really don't know how many iPhone 6 ~ iPhone 8 era accessories are still in Cook's pocket. There is a saying that when the SE2 generation came out, the sale was barely reasonable, after all, everyone was still intoxicated in the glory of the iPhone 8, and used SE to commemorate the past. Se3 generation is different, the popularity of 5G and short videos and other pan-entertainment deeply rooted in the hearts of the people, small size screen brush vibrato is not convenient. It is said that the iPhone SE 3 generation is launched, and the sales of the iPhone 13 mini have increased significantly. Expect the small screen to switch to 13 mini.
Then again, if you really buy SE 3 generation. Take 64G as an example, the official website price is 3499 yuan, the 618 front desk can do 3299 yuan price, plus membership coupons, estimated at about 2999 (the actual may be lower).
Based on the above Jingdong 618 iPhone price estimates, based on the official website price, the iPhone 13/13 mini price reduction is about 1200 yuan, and the 13 Pro/13 Pro Max series is about 800 ~ 900 yuan. The iPhone 12 128G is about 4299 or so. SE 3 generation from about 2999 yuan.
The above prices are personal judgment and are for reference only. The final price is, everyone only knows when the activity information comes out. It doesn't matter if my analysis is accurate or not, everyone should have an expectation in mind when they see it, and then wait for the hand to be chopped.
This time, we first talked about the estimated price of the 618 mobile phone on the Jingdong platform, which is only the normal price of ordinary users. The actual activities will be mixed with various forms of gameplay, such as trade-in subsidies, store exclusive membership discounts, mobile phone + accessory package discounts and so on. These must wait for the specific gameplay information to come out, in order to summarize and analyze to everyone. Secondly, there are Beijing Tokyo Hi, Jingdong Live and other channels the price is usually lower, but these activities are not fixed, the cost of snapping up is higher, ordinary users do not recommend this matter, encounter it and try it.
Next time to bring you Taobao (including Tmall) 618 period of the estimated price of the iPhone. Interested can point a point of attention, when the time to buy a multi-platform than the price comparison, save money, not chill.
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