With the rapid entry of cars into thousands of households, the frequency of children's car travel is increasing, and the number of children's traffic accidents is increasing. Children's accident injuries not only bring pain and disaster to families, but also cause major losses to society, and children's road traffic safety cannot be ignored. According to the World Health Organization's 2018 Global Status Report on Road Safety, child restraint devices are very effective at reducing child occupant injuries, and the use of restraint devices can reduce the number of deaths by at least 60%. After the car seat was officially written into the "Law on the Protection of Minors" in June 2021, minors need to be responsible for equipping car seats in motor vehicles to officially enter the era of legal compulsion, and more and more parents will include car seats in the shopping list during pregnancy, but does this mean that the market for car seats in China is now good?
Car seats originated in Europe at the earliest, so European and American countries on the car seat research and manufacturing technology, testing, certification are perfect, now the market well-known foreign brands are Avova, Britax, Cybex and so on. However, with the popularity of car seats in recent years, many good brands have emerged in China, such as bebebus, owls, etc., and many imported products are domestic OEM, and the technology is becoming more and more mature.
Although the domestic car seat industry is booming, there are still many hidden dangers in the domestic car seat market due to the lack of market supervision. First of all, talk about the brand on the Internet, search for car seats on Taobao, Jingdong, there are many self-proclaimed car seat brands from Germany, Italy and other car seats, in fact, most of them are "pseudo-imported" miscellaneous brands, they will go abroad to register and other operations to false publicity, increase the price. You can identify "fake foreign brands" by querying the trademark registration of the registered company (http://wcjs.sbj.cnipa.gov.cn/txnT01.do) or by checking the product information on Amazon abroad.
In addition to the "fake foreign brand" products on the market, there are many OEM products. These products are usually seriously homogenized, the quality is uneven, and it is difficult for the OEM brand to control the production process, resulting in poor products flowing into the market to endanger the health of the baby, and such car seat manufacturers often have recalls. In 2020, the State Administration for Market Supervision and Administration conducted market inspections and quality sampling inspections for 34 batches of child safety seats, and 5 batches were unqualified, and the unqualified detection rate was 14.7%.
Talking about the basic certification issues, you will find that there are many different certifications when you buy car seats, such as: I-SIZE, EU ECE and national standard 3C, these certifications are all experiments on car seats to test the safety performance of seats, such as collision, combustion, toxicity, etc. Among them, ECE certification is divided into different groups according to the baby's weight, generally only testing forward collision and backward collision; and I-SIZE certification will also test side collision and the standard is based on the baby's height division, which is the highest standard of certification; 3C is China's mandatory inspection certification, if you choose a car seat with basic 3C certification, there is no big problem. In addition to the production of car seats, in addition to considering materials and production lines, it is also necessary to carry out various inspections, and many domestic "small workshop" type car seat factories do not have professional certification qualifications, and quality control is difficult to grasp.
In addition, in the car seat process materials, mainly divided into injection molding and blow molding process, injection molding impact pressure resistance is strong, the cost is higher than blow molding, there are some bad businesses in order to grab higher profits, the use of second-hand car seats or production lines on the sampling of unqualified defective products, reassembled or cut corners on the seat material, reduce production costs.
Therefore, when choosing a car seat, you still have to look for a really powerful brand! The brand that is truly trustworthy is undoubtedly a whole industry chain enterprise that has an industrial foundation and can realize "strong brand + strong research and development + strong supply chain", such as the well-known brand bebebus in the mother and baby industry in the mainland.
First of all, according to my understanding, bebebus is a mother and baby brand specializing in the four major pieces of newborns in China, and has a professional production function factory in Ningbo. From raw material selection to product assembly line, the entire supply chain is firmly held in the hands, to achieve 100% product independent research and development, to ensure the quality of each product handed over to consumers, to avoid product homogenization, to ensure that new product iteration, update, and even dynamically with the needs of the market, consumer feedback, to make more consumer recognition of the "influence" product.
In addition to the quality assurance under the blessing of the factory, bebebus also has a good performance in the rigorous testing process. Bebebus astronomers who have reached 3C certification and I-SIZE certification have only 50 heads and 32 chests in the test of simulating reverse installation being rear-ended, far exceeding the international I-SIZE certification level.
From the perspective of product material, most of the current market uses EPS, EPP as shock absorbing materials, which is actually foam board, which has better oil resistance and heat insulation, and the resilience after deformation is general, and it is impossible to shock absorb when it is continuously opened! In the event of an accident, the impact force will break the foam board and it is likely to rush to the baby and cause internal injuries! And bebebus has an exclusive foaming technology, the product uses Cobra memory foam throughout the body, the energy absorption resistance is better, the tearing strength is good, the energy can be absorbed twice, and it is worth mentioning that it has good deformation resilience, which can be restored to its original state immediately after being changed shape, can be made into any shape, the shock absorption defense effect is better, and the car accident can minimize the damage, just like the head hit the pillow.
Bebebus astronomers are all cobra memory cotton, the head is more using 2 layers of cobra memory cotton headrest + 1 layer of energy absorption headrest + side anti-collision blocks on both sides, compared with the local use of cobra memory foam safety seats on the market, the sense of security is bursting.
The surface of the astronomer car seat is made of nano-coated Lycra technology cloth, which is not only dry and skin-friendly, but also waterproof and oil-proof, completely eliminating cleaning troubles. In terms of basic functions, the astronomer seat adopts an integrated injection molding + steel skeleton, Isofix interface and support legs, which can play a role in anti-flip function, and the unique bionic mother C-type cockpit and the angle of the reverse ride is 160 °, which can protect the newborn C-type spine without worrying about the baby's scoliosis. Any gear rotates 360 degrees, which better guarantees the safety and comfort of use.
In addition, the bebebus Astronomer Car Seat has also won the Gold Dot Design Award, the Contemporary Good Design Award and the K-Design Gold Award, and its sales volume ranked top 1 in the 2021 Double Eleven Safety Seat category. In March 2022, bebebus was listed on the list of tmall treasure new brand monthly potential new brand, and announced the brand renewal and upgrade with the theme of "growth cannot be copied, love has a special angle".
As the safety of children's travel attracts much attention, the functional design and safety guarantee of child safety seats will become the focus of research and development in the industry. In the future, bebebus, a car seat brand with its own factory, will continue to carry out comprehensive upgrades in research and development design, additive manufacturing, etc., to escort the baby's safe travel.