Netflix finally aired its first Chinese-language variety show.
"Come On! "In Business" will be broadcast on TVBS and TVBS every Saturday at 8 p.m. from March 19, on Taiwan TV at 10 p.m., and on Netflix from March 27. The program was developed by Yu Zongkang, Yao Yuanhao, Yan Yalun, Ghost Ghost (Wu Yingjie), Yang Mingwei and Yan Youting to create a coastal restaurant "Old House" from scratch.
Although from the opening score of Douban 9.2 to the current broadcast will drop half to 8.7, it is still the existence of high scores on the recent variety list. Especially after netizens have read all kinds of business variety shows in South Korea and Chinese mainland, they are interested in "Come! "In Business" is still not stingy with praise, which makes people more curious about this show.
In addition to "the ancient ghost CP suddenly attacked me" and the strong Taiwanese smell that came from the face, "Come on! "In Business" was selected by Netflix, which can be said to represent a new turning point ushered in by Taiwanese variety artists after they hit a wall in the north.
If the internal entertainment cannot be realized, the restaurant will be built from scratch
Come on! "In Business" single-handedly pulled down the progress bar of the star management program: after the first five episodes were broadcast, it had not yet entered the formal business stage. So what the hell are they doing?
In the first episode, after introducing the intention of opening a restaurant to the guests, the production team first tricked four men in suits and shoes into the scene of the ruined old house on the grounds of holding a press conference.
Located in New Taipei Stone Gate, the site was selected by the production team over a period of six months from Taichung to Taipei, and its combination of dilapidated houses and beautiful views of mountains and rivers is an important reason for its standout.
The first task the guests received was to clean the shop by 12 noon the next day. The production team only provided a budget of NT$3,600 (equivalent to RMB 785), and included everyone's food and accommodation.
Although he teased the phrase "is it a recording of a spiritual program", the guests immediately threw themselves into endless physical labor, and the ghosts and Yan Youting who joined them quickly entered the working state.
The cleanup task is followed by envisioning the type of restaurant, discussing the storefront with the designer, conceiving the menu... Many of the "behind-the-scenes work" originally completed by the production team was left to the artists.
On the way out, the ghost asked Yu Zongkang why he would take this show, because maybe older people would feel too hard and did not want to earn this announcement fee. Yu Zongkang said that he originally liked to go out on location. And it is not difficult for us to imagine that if this "labor reform" announcement is placed in the internal entertainment, most of the stars with a slight head and face will not pick up. More rigorously, such a notice would not appear at all.
Similar to Han Zong, the limitations of treasure island's geography also provide convenience, ensuring that this is a project that can be carried out for a long time. The first round of renovation of the restaurant lasted 21 days, and the second round of renovation took 72 days, which cost NT$800,000 (equivalent to 174,000 YUAN), while the original budget of the production team was only NT$600,000.
While running the restaurant, the guests were also pulled out to take pictures of the location. Each episode of the program allows guests to obtain local special ingredients such as cassava and honey to use in the dishes, showing a certain nature of public welfare and agricultural assistance. The production team also hopes that after the recording, the restaurant can continue to be operated by local residents. Of course, whether this beautiful vision can be realized is naturally an afterthought.
It is not difficult for viewers familiar with running reality shows to find that the pain point of such shows is that it is easy to be weak in the later stages. After the early team run-in period, the sense of progression of the story can only be achieved by changing the chef and adding flying guests, but these methods often have little effect.
And "Come on! "In Business" greatly compresses the easy and exhausting post-production and fills in the pre-operation process that similar programs have not had. So far, the phased development of the program is very clear, the first two phases are cleaning and decorating houses, the third to fifth phases are soft opening, and the sixth phase ushers in official opening.
Yan Yalun mentioned two choices in the post-mining, whether to record in the form of a variety show or to seriously run a restaurant. The whole team unanimously chose the latter, which is also "Come On! The key reason for the high reputation of "In Business".
Is it a reality show or a sitcom? It remains a problem
Come on! The inflection point of "In Business" appeared in the third phase, and the restaurant ushered in the first soft opening, falling into the controversy of "whether it is a reality show or a sitcom". The first two phases of cleaning and decoration were a confrontation between the team as a whole and the external environment, and the contradictions and conflicts in the soft opening stage were transferred to the team.
The production team invited two groups of five artists as guests in advance, and the situation was still plentiful even though the number of restaurant employees exceeded the number of guests. The speed of cooking is slow, the ingredients, tableware are insufficient... Chef Yao Yuanhao stressed not to enter the kitchen, the ghost was bent on conveying the opinions of the guests to everyone to solve the problem, the two eventually broke out into an argument, heard "Tell you not to come into the kitchen, you go out!" The ghost collapsed into tears.
This is a very dramatic scene, and it is also the effect that many producers want to achieve in variety shows. When watching this paragraph, netizens also expressed their opinions on the bullet screen, a small number of people doubted the authenticity of the quarrel, and most people debated from the position of both sides.
The first soft opening exposed the problem of insufficient preparation in advance and unreasonable allocation of personnel, although the review was carried out that night, but during the second and third soft openings, the employees were still unable to deal with the two tables of artist customers.
Let's take another example of the fifth issue. When Yan Yalun told Yan Youting that the ingredients of the milkshake were used up and not recommended to the guests, Yan Youting still did not know how to recommend the milkshake like an AI robot, resulting in Yan Yalun having to temporarily drive out to buy milk, which once again affected the speed of cooking.
Come on! The casting of "In Business" is successful, and it is the charm of these characters themselves and the adaptability to run the restaurant that make the highlight of the show. The soft opening part and the first two issues have brought people a slight separation in appearance, just like the years of "Yin Canteen" are quietly mixed with the tearing of "Flowers and Teenagers", which has led to the decline of word-of-mouth. The common problem behind this is how Taiwan Zong should find its own unique positioning under the influence of Han Zong and Lu Zong.
Taiwan Is not yet a qualified pipeline product for Netflix
Come on! The ratings and clicks of "In Business" are placed in the degree to which the entertainment can be made in the circle of friends.
The premiere of the tvbs TVBS 25-44 age audience ratings the highest 0.71, the highest TV 45-54 male ratings of 1.14, the total touch population reached 740,000 people; the second phase of 4 + the average overall rating of 0.83, the average rating of the cable station 1.17, the total reached nearly 920,000 people, the average rating of 30-54 years old reached 1.55.
On the second day of the launch of the show on Netflix, it won the sixth place in the Netflix Taiwan Daily Chart and subsequently rose to the third place, beating many popular Korean dramas. At present, the producers have a preliminary idea for the second season, but it has not yet been determined whether to follow the original team.
Compared with benchmarking mainland variety shows, with "Come on! "In Business" is more suitable for benchmarking Han Zong. Even when watching this show, many netizens have the illusion of watching Han Zong. The house renovation process from scratch is similar to the popular Korean drama "Penthouse" derivative variety show "Won't Hurt You".
In Han Zong's "Won't Hurt You", actors Yan Jijun, Bong Tae-kuei, and Yoon Jong-hyun were invited by the program team to take a vacation from the secret base, and were told that it was a healing journey like "Little Forest", but the result was a middle-aged man's "Metamorphosis Meter". The windows, floors, wooden beds of the house need to be replaced and repaired, there is no heating, and the weeds in the yard must be removed... The contrast between the luxurious penthouse and the abandoned wooden house, the contrast between the characters and the real personality in the play, make the show full of drama.
In addition, many netizens have seen the familiar "Roche style" in the show, and Yu Zongkang, who is as trustworthy as Li Ruizhen, a team that gets along well and can afford to joke.
In fact, for Netflix, the current stage of the taiwan comprehensive is not a mature commercial product. Both are not in the same order of magnitude in terms of production scale and guest lineup, and Netflix only buys the rights to broadcast this show, and does not invest in production.
There are still a large number of mainland netizens who have not yet fully recovered confidence in Taiwan. Many people's taiwanese dreams were shattered the moment "Kangxi Lai" stopped broadcasting in 2016. After that, Taiwanese variety artists and production teams began to go north on a large scale, looking for a piece of soil that could grow comfortably, but they frequently fell into the predicament of southern orange and northern orange.
For example, Xiao S Xu Xidi and "Kangxi" producer Zhan Renxiong and B2 Chen Yanming have cooperated with internet platforms for many programs. But whether it's a continuation of the studio interview with "The Truth! Flowers and Flowers", "Sister is so hungry", or the first time to test the water of the business reality show "Little Sister's Flower Shop", the popularity and reputation of the program are not satisfactory. And Cai Kangyong in addition to "Strange Story", these years have not appeared alone in the masterpiece.
From the end of 2021 to February this year, Xiao S once again launched a personal interview program with Chen Yanming, "Xi Di Wants to Talk" and "Miss Not Xi Di", which focuses on women's workplace and life feelings.
The former goes from the shed to the outdoors, taking the documentary route of weakening the rules of the game, and also tends to be a mainland variety show in the later packaging, and the guests cover various topic figures from her former boyfriend Huang Ziling to her old partner Cai Kangyong. But this show, which Xiao S called "the favorite of the hosting career", was not even satisfied with the audience who once loved "Kangxi".
From 2016 to the present, the post-Kangxi era has passed the first "Five-Year Plan". Come on! The broadcast of "In Business" seems to have brought a rare turnaround for The Taiwan Variety, but in terms of the innovation and commercialization level of the program, the Variety show has still not been able to achieve a qualitative breakthrough, and it seems that it is still trapped in the cycle of finding its own new positioning.