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Watching others become popular overnight, we should not only look at the hilarity, let alone red-eyed.
There is an underlying logic in the explosion of popularity, and we need to see through this "inside", otherwise it is meaningless to draw a "face".
Today, when tens of millions of pieces of news information hit the Internet, we need to internalize the information into our own thinking system and knowledge system.
And this process of internalization is the process of deep thinking.
Deep thinking allows us to remain independent and rational in the bombardment of information, and further extract, process, integrate and construct content that is conducive to our own growth.
This is particularly important.
These days, Liu Lihong has exploded red, like a red apple, emitting a sweet fragrance.
Many people are trapped in a dull life, so they go over and smell it, like little bees, turning around, praising it and not wanting to leave.
As a result, in a short period of time, his Douyin fans exceeded 20 million, the cumulative number of viewers approached 40 million, and the peak popularity of a single game exceeded one million.
The whole network, especially the girl with him online punch card fat burning fitness, stretch out their arms and legs together, swaying left and right, rocking back and forth.
Brand companies also smell business opportunities, queue up to inquire, and double the offer.
For a time, the trees were full of pear blossoms, and the gold was exhausted.
In the past, it is more necessary to calm down.
Have we ever thought about why Liu Ruihong was able to become popular overnight?
What is the reason behind his popularity?
Is there anything he can learn from about our growth, life, and destiny?
In this way, Liu Qihong can be regarded as having a little meaning for us.
I. Liu Qihong: Adhere to self-discipline and achieve "my fate is not up to heaven"
Who is Liu Qihong?
He was 50 years old, the age of knowing his destiny.
Previously, his main label was "Jay Chou's good brother and fitness coach", an unknown singer and male star.
Since we know the Destiny of Heaven, according to the reason, we are going with the flow.
But he seems to understand what "knowing the destiny of heaven" is, and has the stubbornness of Nezha - I can't help my fate.
So, since staying at home in Shanghai, he has been on time to launch a live fitness broadcast five days a week.
This made him a "phenomenal" blogger in the live broadcasting industry.
Liu Qihong also became a verb.
For example, "Are you Liu Ruihong today?" is a hot topic.
Notice a sentence above, there are a few keywords that are particularly important -
Five days a week, on time, fitness live.
This shows that Liu Ishong is a person who insists on self-discipline.
Insisting on self-discipline is the most basic condition for us to achieve something, but it is not easy to do.
Because insisting on self-discipline is anti-human.
Human nature is to like to be comfortable.
But insisting on self-discipline is painful, and it not only requires us to do one thing repeatedly, but also requires us to do it well every time.
Repetition is already boring, and doing a good job requires full dedication to shielding other comfortable temptations. Isn't that a painful thing to do?
And a person's growth is the process of fighting pain.
Liu Qihong did it.
He not only went online on time five days a week, but also full of enthusiasm and energy every time he broadcast fitness, full of enthusiasm and energy, full of dedication and professional guidance.
So, he gained a lot of fans.
Second, Liu Qihong: Give full play to your advantages and run faster on the track of life
Some people may ask, now many anchors are insisting, very self-disciplined, and even harder than Liu Qihong, but why did not achieve a breakthrough?
Here, I would like to say, "You just look hard. ”
Efforts can only bear fruit if they combine their own advantages.
Otherwise, in terms of weakness in the short board, the harder you work and the more persistent you are, the more you will go in the opposite direction and the more you will fail.
Liu Ruihong is good at seizing his own advantages.
He was a singer and was not popular.
He wrote songs for popular singers, and they were not popular.
He was the protagonist in the Jay Chou song MV, and he was not popular.
He's made movies, and he's not red yet.
He has been on variety shows, and he is not popular.
He has tried e-commerce live streaming with goods, and he is not as good as others.
For the first half of his life, he seemed to be trying to catch up with others, running very tired and hard, but always in the second half of the track.
How to counterattack?
Liu Qihong decided to transform into a fitness anchor because he has more than 30 years of fitness experience and the glossy label of Jay Chou's good friend and fitness coach.
That's his advantage.
So, from February this year, he began to focus on live fitness content.
He succeeded in "getting out of the loop" quickly.
In just two or three months, his fans have risen from more than 1 million to more than 10 million, and then to more than 20 million today, becoming the head fitness master in the live broadcast platform.
It can be said that he vigorously exerted his own advantages, pinpointed the focus point, and achieved overtaking in the corner in a short period of time.
It took him two or three months to catch up with his previous twenty or thirty years.
Whether or not to give full play to our own advantages determines whether we run fast or not on the track of life.
The barrel principle is well known.
But we only remember the shortest piece, but we ignore the longest piece.
Today, on the contrary, we must use the longest piece to reflect our strengths and show our competitiveness in the law of survival of the jungle.
Because of the shortest piece, there are others to make up for it.
Therefore, we must practice our strengths and constantly let our advantages show our value.
Third, Liu Qihong: Value output, it is difficult to be surpassed
In fact, fitness live broadcasting is not new, there are many live fitness classes online, but also produced a small number of fitness experts.
These people are also playing to their advantage.
But now, Liu Qihong said second, and no one dared to say first.
Why? Because Liu Ruihong's value output is more in line with the needs of the public.
Liu Qihong's live fitness value can focus on summarizing these four aspects.
First, he created an interactive fitness scene.
He formed a group of CPs with his wife Wang Wanfei.
He was a coach, his wife was a cadet behind him, and the two worked out together.
This kind of scene interaction makes many girls have a sense of substitution, as if they are in the gym, they will unconsciously exercise.
Second, he created a very intimate persona.
Once the wife is breathless and can't jump, he will be next to him while breaking thoughts, while encouraging and cheering, like the living ordinary coach in the gym, saying paragraphs, grounded, joyful, lively.
In addition, he would bring his mother-in-law to the gym.
This kind of family fitness scene together is very intimate.
Therefore, some netizens joked that Liu Ruihong's live broadcast of fitness not only abolished his wife, but also abolished his mother-in-law.
Third, he developed an easy-to-use fitness system.
Online, some fitness coach anchors will choose some more difficult actions, which will make many fans prohibitive, especially will lose a lot of "female whites" who plan to lose weight.
But he is different, his movements are both basic and energy-consuming, and each action is decomposed very finely, and the explanation is also in place, which is very suitable for the "female white" who is eager to lose weight and become beautiful.
As a result, "Liu Qihong Girl" appeared on the live broadcast platform, and they also asked him to batch homework online.
Fourth, he derived a star chain and celebrity effect.
Previously, he was a star and a celebrity, but he was not counted.
But he is surrounded by a group of celebrities and celebrities, resources that are extremely scarce and that no one else can have.
Therefore, he integrated resources and used resources to conduct live broadcasts with Zhong Liti and his wife and Ying Cai'er.
This makes it easier to enhance his personal brand and influence.
In particular, he also said that he will be with Jay Chou when the fans reach 30 million. This stirs up the hearts of fans even more.
From the above four points, it can be seen that he directly transforms personal advantages into personal value, so that people have no self, people have me, people have better me, and people are better than me, and continue to output.
But once the advantage fails to establish personal value, the advantage will be lost.
We need to find our own value points, which are both different, not easy to imitate, and more difficult to be surpassed.
And this value is the cost of our livelihood and the resource for our success.
Today, 50-year-old Liu Qihong has become popular overnight, and it can be regarded as a late success.
He has had twists and turns for more than 30 years, but because of his insistence on self-discipline, exerting his advantages and outputting value, this is enough to make him walk on the road to success.
Therefore, he does not explode, there is no reason.
This is as Jay Chou sang in the song "Snail" -
"I'm going to climb up step by step, waiting for the sun to look at its face quietly, and the little sky has big dreams." I have my own heaven, let the wind dry the tears and sweat, and one day I have my own heaven..."
As far as we are concerned, we can also be like snails, as long as we adhere to self-discipline, exert our advantages, and output value, although slow, but also a kind of fast.