The traditional home appliance market because of the slower change of technology, in recent years the development of gradually slowed down, manufacturers in order to attract consumers, but also developed some new market segments, such as washing machine category has appeared for underwear, infant and young children products. As long as it is related to "caring for the healthy growth of children", it can attract the attention of parents and bring good attention.
A few days ago, the well-known home appliance brand Hisense created a "Super Daddy Says" online live broadcast activity, through the personal experience of several dads, promoted its own infant washing machine products. According to the official introduction, infant and young children, weak resistance, delicate skin is easy to sensitive, people have a more urgent and strict demand for the health of infant clothing, with sterilization, mite removal effect of the mother and baby washing machine has become the mother and baby family just need.
In order to meet the washing and care needs of mother and baby families, Hisense washing machines have successively launched mini washing, wall hanging washing, underwear washing and other maternal and infant washing machine products, and product sales have been far ahead for many years. In 2020, Hisense Washing Machine participated in the drafting of the group standard of "Technical Specifications for Maternal and Infant Home Appliances" as the deputy team leader unit, and was awarded the "Maternal and Infant Jiadian" certificate for the first batch of evaluations, becoming the leading brand of maternal and infant washing in the industry.
It is understood that Hisense mother and baby mini washing machine supports ultraviolet sterilization, 95 °C cooking washing, 60 °C mite removal and washing and other cleaning modes, which can effectively remove clothing bacteria and mites in a pure physical way, effectively avoid baby skin allergies, and help the grandfather better protect the baby's dressing health.
And upgrade the special stain washing, to professional washing, to help parents solve the problem of dirty clothes, effectively remove stubborn stains such as milk stains, fruit stains, rice stains and other stubborn stains on the clothes, while avoiding yellowing, hardness and stain residues of clothes, which is more convenient and cleaned more thoroughly than hand washing.
The official publicity is indeed more attractive, but from the perspective of consumer reputation, Hisense's mini series washing machines (that is, infant washing machines) are frequent problems.
According to consumer feedback, after trying different brands of clothing, even if it is explicitly mentioned in the washing instructions that can be "gently machine washed", it will become very hard (caused by shrinkage) after washing. Contact customer service feedback that "shrinkage is because cotton clothes can not be washed with washing machines", and Hisense's official technicians also admitted that it was caused by washing machines, but there was no solution.
As we all know, most of the clothes of infants and young children are made of pure cotton, and this washing machine specially used by infants and young children cannot wash pure cotton clothes, which is indeed puzzling.
On the e-commerce platform, there are also many consumers who feedback that this washing machine has quality problems such as leakage, water leakage in the inlet pipe, and odor, as a product for children to use, such a problem occurs, and it is indeed not dare to use it.
As a well-known home appliance brand, the launch of products in this segment is worthy of recognition, but it is still necessary to come up with a truly effective and non-hidden danger service. Every consumer will certainly provide the best conditions for their children "without blinking", but this quality product is still forgotten.