Recently, the news that Wang Jiaer appeared on the main stage of the Coachella Music Festival has attracted attention. It is said that Wang Jiaer was the first Chinese artist to appear on the main stage of the Coachella Music Festival.
So, what's going on at the Coachella Festival?
The entry for the Coachella Festival on a certain wikipedia is "Coachella Festival". The Coachella Festival is held annually in the Indio Desert in Indeo, California.
Although at one point you were told, the Coachella Festival is the most influential of California's three major music festivals. In fact, as early as 2017, Tiger Sniff had an article evaluating Coachella as the most forward-looking music festival in North America. Many media also praised the Coachella Music Festival.
Due to the impact of the epidemic, the Kocera Music Festival has not been held for the first two years. The festival is backlashed, and it's more lively than ever.
Some entertainment media will introduce that the Coachella Music Festival has three highlights, in fact, there are more than three highlights of the Coachella Music Festival. But as a music festival, one of the highlights of Coachella is the strong lineup of musicians and the stars.
The main theme of the festival is always music, and the festival requires multiple musicians to perform continuously on stage. Therefore, the festival's strong lineup of musicians is undoubtedly a huge attraction.
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Musical superstars who have appeared on stage at the Coachella Festival include, but are not limited to, Madonna, Beyoncé, Lady Gaga, Taylor Swift, Rihanna, Jay-Z, Kanye, etc.
This time, the Coachella Festival, although Kanye and Travis Scott were not allowed to attend for some reason. But in addition to Wang Jiaer, there are also well-known artists such as Bieber, Bi Li, and Hikaru Utada.
At the Coachella Festival, it becomes rare and commonplace to meet musicians, including your idol, both on stage and offstage.
The second highlight of the Coachella Festival is the unique, innovative and beautiful atmosphere.
Because it is a desert area, the temperature of the Cocella Music Festival is as high as 38 degrees during the day, and the temperature plummets after sunset. The organizers took advantage of this big fuss to create a day and night style through the lighting.
If Coachella is sunny and restless during the day, then the night is colorful. The contrast between the different styles of day and night forms a charming effect.
In addition to the unique natural geographical environment, the organizers will also invite artists every year to design eye-catching decorations based on the theme of that year's music festival. Some of the decorative layouts are even as stunning as works of art.
It can be said that the Coachella Music Festival is not only an auditory feast, but also a visual feast, bringing a great experience to the stage artists and the audience who come to participate.
Such a wonderful Coachella music festival must be the focus of everyone's attention, how can those celebrities, celebrities, supermodels, and fashion bloggers miss this opportunity to appear?
They came to the Coachella Music Festival to punch in, and at the same time, they dressed up carefully, competed for glory at the music festival, and then uploaded a large number of photos on the Internet, which invisibly further promoted the Coachella Music Festival.
These behaviors make the Coachella Music Festival a natural fashion icon, which attracts more people, especially hipster men and women, to participate in the Coachella Music Festival, which has also become the third highlight of the Coachella Music Festival.
In addition, the cuisine of the Coachella Music Festival is also a big temptation. There are media portrayals that Coachella's cuisine not only fills your stomach, but also your camera memory.
The reason is that the organizer Goldenvoice has set up a special catering management department to be responsible for the booth investment of each music festival, and to pursue diversification while ensuring food safety and deliciousness, making food a major feature of the music festival.
In addition to food, the organizers have also carefully prepared a lot of entertainment, such as water parks, yoga experiences, fashion parties and so on. Coachella is also a family-friendly music festival with a very wide audience.
In addition to entertainment media and fans, many media are also interested in the Coachella Music Festival. In fact, the first Coachella Festival in 1999 was so costly that CEO Paul Torett was so cash-strapped that he sold his home and car.
But with meticulous management and mature operations, the Coachella Music Festival has gradually developed into a project that has benefited a lot. It has also gone from obscurity to a well-known music festival with an influence not to be underestimated.
Some media pointed out that the reason why electronic music can become an important branch of popular music is that the Coachella Music Festival has contributed.
Because the Coachella Festival has arranged many performance opportunities for electronic musicians, they have left classic moments on the stage of the Coachella Music Festival, which has expanded the influence of these musicians while impressing fans.
Of course, this, in turn, will also help the fame and influence of the Coachella Festival.
By the way, the Coachella Festival has its own documentary and promotional video.
However, the Coachella Festival is not entirely without problems.
One of the original intentions of the kochera music festival, although not a refusal to commercialize, also reflects respect for the artistry of the festival. The artists That Coachella first invited were not necessarily famous, but they often had personalities and could lead the music trend.
Today's Coachella Music Festival, as more and more mainstream artists enter the station, niche musicians are becoming more and more marginalized, and artistry is gradually giving way to commerciality.
I am a yuanqi female Wen Qingyue Xiaoya, doing mudslides in entertainment reviews. Originality is not easy, infringement must be investigated. What do you think of the Coachella Festival?