Introduction: Episode 24 of "Hometown To Taste" aims the camera at the phoenix feather chicken in the depths of Mount Wumeng. It has successively introduced the growth environment, breeding methods, and characteristics of the chicken, the pure manual processing technology of the spicy chicken sauce of all things, the production method of the stewed chicken of Xiaocaoba Tianma, and the growth habits and characteristics of Xiaocaoba Tianma; the production method of steamed tianma of native eggs.
This program continues the narrative technique of "China on the Tip of the Tongue", and deeply deconstructs the broad culture contained in food from the perspective of authority, practicality, documentary, flexibility and discovery, and helps the rise of food enterprise brands.
Founded in 2015, Wanwusheng is mainly engaged in native chicken breeding, slaughtering, deep processing, sales of agricultural products in Wumeng Mountain, and agricultural tourism. At present, the company has Yiliang County All Things Breeding Professional Cooperative, All Things Life Slaughtering Factory, All Things Food Factory, Kunming Branch, Chengdu Branch, Guangzhou Branch, All Things Life Villa and other entities. The company has passed ISO9001 quality management system and food safety management system certification, has been rated as "Yunnan Province Standardization Demonstration Farm", "Zhaotong Farmers Professional Cooperative Demonstration Society", "Yunnan Province Agricultural Industrialization Provincial Key Leading Enterprise", "Yunnan Provincial Specialized Special New Small Giant Enterprise", "Yunnan Province Poverty Alleviation Advanced Collective"; at the 25th Shanghai Global Food Exhibition in 2021, the company's product "All Things Born Fengyu True Native Chicken" won the first "FHC Golden Apple Award" in one fell swoop. Best Meat Ingredient Brand of the Year Award;
Yiliang County in Zhaotong City was once a state-level poverty county, and its economy and culture were relatively backward. From 2012 to 2015, for three consecutive years of Children's Day, 11 fellow villagers from Dazhu Village, Lianghe Town, Yiliang County, who went out to start a business, returned to their common alma mater, Dazhu Village Central Primary School, as promised every year, to donate money and materials to the school and children, in order to revitalize the education in their hometown and change the poor and backward appearance of their hometown. But in the end, everyone found that this kind of blood transfusion-style help is difficult to sustain and cannot achieve the ultimate goal. After careful research and full discussion, everyone unanimously decided to return to their hometown to start a business, jointly fund, and set up a cooperative for the breeding of all living native chickens in the village, relying on the unique natural resources and the "Fengyu Chicken" brand in the local area, and using the industry to drive poverty alleviation.
Every phoenix feather chicken carries a dream of getting rid of poverty and getting rich. All Things Life has always firmly established the business policy of "sharing benefits, sharing risks, complementing each other's advantages, and developing together", and regards increasing farmers' income as the basis for the development and growth of enterprises. As of May 2020, Wanwusheng has driven more than 1,700 poor households out of poverty and become rich in Yiliang County, with an average household income of 13,200 yuan and a per capita net income of 3,000 yuan.
All Things Life is an enterprise with love, temperature and social responsibility. Over the past 6 years, we have never forgotten the original intention of development, kept in mind the mission of rich peasants, and actively returned to the society. So far, the company has launched 10 love actions, a total of nearly 400,000 yuan for the hometown weak schools and poor families donated, on July 1, 2017, the company has set up an excellent student assistance fund in Dazhu Village, Lianghe Town, Yiliang County, the hometown of 11 founding shareholders, and up to now, more than 60,000 yuan has been distributed to the excellent student assistance fund.