In recent days, Zhongyi Boyue's original work "Blue Flame Assault" has continued to trigger a national drama viewing boom, the number of topics read on the whole network has exceeded 3 billion, 54 Weibo hot searches have refreshed the ceiling of firefighting themes, and less than a week after its broadcast, it has achieved the double crown of Taiwan network ratings, and has been jokingly called "a dark horse in the film and television industry in April" by the media, the degree of discussion, playback, and ratings have been adapted from a number of IP, and the episodes with a huge fan base have broken through, proving with strength that "positive energy" can fully obtain "large traffic".
Knowing the difficulty and doing the difficulty, reshaping the "positive energy"
Ten years ago, the "positive energy" that came out of nowhere was rated as the first of the "Top Ten Buzzwords of 2012" by the language journal "Chewing Words". Because it best summarizes people's warm actions related to seeking truth, seeking goodness, and seeking beauty, and the sincere appeal for mutual help, fairness, and justice. But as more and more people use it, its extension scene is also getting wider and wider. People began to associate positive energy with chicken soup for the soul, believing it to be a rope that bound dissent, a weapon of moral kidnapping, and a heroism of blind self-confidence. But this is undoubtedly a misunderstanding and blasphemy of "positive energy". The essential difference between it and poisonous chicken soup is that positive energy is a positive attitude, while "poisonous chicken soup" is a kind of self-paralysis. Positive energy is the confidence and courage to face it calmly after people are sad, remorseful and depressed, and to transform all negative emotions into forward momentum. And it is not a blind whitewash of wounds like poisonous chicken soup.
The reason why there is a public misunderstanding of "positive energy" may not be that positive energy talks too much but too little, too thin, and not good enough. In order to make the "positive energy" more intelligent, more advanced and more thorough, film and television works are undoubtedly an excellent carrier.
But for a long time, there has been a popular view within the industry that positive energy TV dramas are in a relatively marginal position in the domestic TV series genre, the market share is not high, its audience group is relatively narrow, and the commercial value is not optimistic, especially in the young audience. In all the industry atmosphere of data-based theory and market-only theory, as the script creation with the lowest "volume" in the entire production chain, it can only adopt the production mode of "what materials to come and what to do", batch output, and competition at the bottom. However, Zhongyi Boyue knows that it is difficult to do, knows the heavy burden, chooses the original road that is rarely visited, bravely climbs the peak of literature and art in the integrity of innovation, actively sings the "main melody" and "positive energy", adheres to the creative concept of "warm realism" and "realistic heroism", spends eight years to cultivate, to incubate, to patiently wait and guard the germination and results of each story seed.
Doing the right thing, doing the hard thing, doing what takes time to accumulate, is easy to say, but it is difficult to do. With more and more traditional media and the Internet, "traffic" has gradually become a common quantitative evaluation index in the digital age, under the strong pressure of market benefits, too many film and television works fall into the trap of excessive entertainment and excessive pursuit of traffic stars, although the short-term achievements have been brilliant, reflecting the density of attention, but because of the shallow and empty directly led to the lackluster script, the pattern is narrow.
People seem to have forgotten that there is only a difference between traffic in the commercial sense and the difference between cold and warm when projected into real life. Moderate runoff can bring moisture to the sweet spring, and overload runoff may lead to the risk of breaching the embankment. The key is whether the content of the play can become the real texture behind the gimmick and heat. How to let positive energy lead to large flows? This problem seems to be a breakthrough in the field of script creation, but it is actually a profound speculation on how to balance entertainment and meaning, that is, how to present and combine positive social value transmission in a form that audiences like to hear, so as to create a widely influential work. This is also the direction that Zhongyi Boyue has been exploring for many years and has been deeply cultivating the proposition.
Solid and vivid story themes, distinct and outstanding character shaping, and sincere and distinct feelings of home and country are the unchangeable background colors presented in each original work of Zhongyi Boyue. The essence, feelings and brilliance of these stories are the realistic heroes and magnificent contemporary practices that can be sung and wept, which is not only a rich story treasure with rich materials, but also a spiritual rich mine that stirs people's hearts. Refining the epic of the times from the fiery real life, and finding the cultural classics that shake the ancient and the modern from the vast land, are the only ways to frequently produce the masterpieces of Zhongyi Boyue. Mapped to the ongoing blue flame assault, this creative principle is more clearly visible.
Rooted in life, feel the "spirit of the spirit"
A good work is inseparable from the insight of discovering a good story. In the eyes of outsiders, the fire theme plot is single, the content is boring, the lack of creative space, belongs to the field of lack of dramatic tension in film and television creation, and "Blue Flame Assault" does not have the "fake big space" of conventional hero TV works in the face of this theme, avoiding the "great light" in character shaping. Instead, it pays more deep attention to the work and living conditions of firefighters, and sincerely intervenes in the contemporary society without fire rescue work. In an expression that highly respects the facts, the real adversity and setbacks are used to touch the sorrows and joys of the heroes; the accumulated and repeated polishing is exchanged for the harvest of drama creation. Strive to restore the most familiar era images for the audience, and open up an immersive documentary aesthetic.
Since its inception, the audience and friends have given the most feedback to the story characters, which is Li Xicheng's sense of reality, human touch and grounding. How to stand out and successfully go out of the circle in a highly genred subject matter, the first difficulty lies in the shaping of the character image. In particular, the firefighting profession itself has its own heroic aura, and how to make the character portraits that lack arc light become flesh and blood is the key to breaking the problem of "positive energy" episodes. The hit "Blue Flame Assault" gives an answer: it tries to create an anti-Facebook civilian hero. "No one is born a hero, just because someone needs it". This is perhaps the best footnote to Blue Flame Assault. "Blue Flame Assault" is committed to showing the daily training of firefighters in a panoramic way, telling the audience with incomparably realistic brushstrokes that even if Li Xicheng has the talent and ability that ordinary people do not have, they must undergo strict training and assessment to become a formal firefighter, in exchange for one miracle of life in one disaster after another.
Do not shy away from the roughness and flaws in real life, nor question the goodness and beauty of human nature. "Blue Flame Assault" cleverly grasps the measure of emotional expression: it does not skimp on the promotion of the spirit of self-denial, nor does it deliberately avoid the invasion of negative emotions such as self-blame, withdrawal, and confusion, so as to make the transmission of positive energy and the depiction of the character image appear more sincere and sincere. Only in this way can we use the most moving spirit of realist heroes to nurture and infect generations of young people, and use the depth and positive power of reality to illuminate reality and echo the times.
Long-term achievements, surging "big flow"
The ancients said that if you can't do something, you should ask for yourself. People call for the arrival of positive energy, but it is easy to forget that positive energy has always been in everyone's heart. And the works of Zhongyi Boyue are precisely to evoke the deepest good thoughts in people's hearts. Every face, every decision, every choice in life is when people face the window of the soul. When cowardice, selfishness, intolerance, etc. prevail, the window closes quietly; when bravery, integrity, selflessness, etc. look directly into it, the window allows the sun to shine in, warms you, and illuminates the people around you and the solid land under your feet.
Over the past eight years, Zhongyi Boyue has always insisted on dedicating the people with fine products, insisting on using Mingde to lead the fashion, continuing to tell and carry forward the truth, goodness and beauty of human nature, going all out to tell the positive energy story of upward, good, beautiful and forward, and seeking up and down in the long history of Yin Yin Huaxia for five thousand years, picking up the cultural light of hereditary and strange characters; also in the rolling tide of reform and opening up for forty years, piling sand and gold, feeling the ambition of entrepreneurs, and creating "Police Flowers and Police Dogs", "Nangong Police Detective", "Splendid Life", "My Own Detective", "Chief Female Forensic Doctor" and a series of excellent works.
Along the way, it was not easy. Everyone understands the truth of long-term achievement, but when really facing difficulties, when confidence is knocked to the ground by reality, when the door of success only leaves a slit in hope, all That Zhongyi Boyue can do is to grit its teeth and insist, but these eight years have proved that persistence is never meaningless repetition, not to take the road to extinction, but to live in a desperate place, to jump out of the grand narrative routine, with one vivid role after another and closer to the audience's true feelings of the new era of expression, through the interval of time and space, Achieve resonance and frequency with each viewer on emotional support.