In order to highlight MICHAEL KORS's consistent Jet Set style, the advertising campaign was filmed on the beautiful Spanish coast of Ibiza. Michael Kors has always combined fashion and functionality throughout his collections, both sporty and confident, and is a perfect example of combining chic and comfort.
MICHAEL KORS
Inspired by Michael Michael Kors womenswear, the Girls' Spring collection includes stylish tracksuits with the MK logo, cool and classic pieces such as sleeveless knit dresses and jacquard fleece skirts with the brand's logo, as well as playful, cute floral dresses and skirts. The brand logo print will also be used in a variety of products, including swimwear, backpacks and cross-body bags. Accessories are also infused with childlike designs such as heart-shaped cross-body bags and pink tote bags.
MICHAEL KORS
MICHAEL KORS
MICHAEL KORS
MICHAEL KORS
MICHAEL KORS
MICHAEL KORS
Later this year, the MICHAEL KORS children's collection will be expanded to include girls' clothing for babies and toddlers (3 to 36 months).
To celebrate the launch of the series, MICHAEL KORS will be running global events for children in New York, Dubai, Paris and Marbella, Spain. These events will use the brand's Jet Set style to provide customers with an immersive in-store experience, and will also showcase the girls' children's clothing collection for the first time.
MICHAEL KORS children's wear will be available worldwide through the MICHAEL KORS online flagship store. Offering partners include stores such as Galaxy Lafayette, Zalando, Ounass and Salam, as well as CWF distribution points.