This week's "There's Something to Say in the Circle" takes you to see what major events have happened in the fashion industry this week.
01
MICHAEL KORS unveils the 2022 Lunar New Year advertising campaign
The MICHAEL KORS brand officially released the 2022 Lunar New Year advertising campaign, celebrating the arrival of the Year of the Tiger in a bold and fashionable way.
This year's advertising campaign invited Chinese fashion blogger and illustrator Mr. Ji Weiyan to customize a special tiger illustration for MICHAEL KORS. Mr. Ji Weiyan's tiger is vividly outlined with bold and eye-catching brushstrokes, filled with rich and jumping colors, and as the background pattern specially planned for this Lunar New Year product, it is suddenly presented in the entire advertising blockbuster.
This year's red envelope design draws inspiration from Michael KORS's Lunar New Year products, with a rich red color paired with the Signature logo. The shape design is derived from the classic dresser shape of ancient China, presenting a surprising and surprising packaging.
02
LESS and spokesperson Zhou Xun opened the 2022 True Wonderland
In 2022, LESS will land in the land of reality, create a new true wonderland with the fantasy realm, and let the creativity grow freely. Not obsessed with prosperity and harvesting, only for the sake of love, LESS hopes that every woman can cultivate an exclusive self-achievement territory based on the true place of the spirit.
In the true wonderland, LESS spokesperson Zhou Xun shuttles to the other end of the real world, unleashing endless imagination and constantly creating new things. Creation comes from her truest inspiration and gives her a sense of self-sufficiency.
Inspired by the classical mystique spirit of the Victorian period in the UK, less's Spring/Summer 2022 collection draws inspiration from the long river of history and incorporates the vibrant creativity of the moment to make the new collection burst with fresh vitality.
03
The 2021 Global Fashion IP List "Fashion IP 100" and the "2021 Global Fashion IP White Paper" were held in Shanghai
The 2021 Global Fashion IP List "Fashion IP 100" and the "2021 Global Fashion IP White Paper" produced by Fashion Exchange and CBNData were officially released, and the sharing meeting was held on December 21 at the Xihua Pavilion in Changning District, Shanghai.
This is the third consecutive year that the two sides have jointly released professional lists and reports focusing on the comprehensive performance ranking and annual development trend of global fashion IP in the Chinese market since the first time they joined hands in 2019.
In 2017, Shangjiao proposed the concept of "fashion IP" and created a "fashion design +" cooperation system with "fashion IP empowering new business" as the core concept. How to help new consumer brands create value for the new generation of consumers through fashion design, while helping traditional "old" brands achieve brand rejuvenation, brand rebranding and transformation is a long-term concern of SHANGX.
Based on the FX INDEX data evaluation system and the consumption data of 960 million active users on the Alibaba platform, the "2021 Fashion IP 100" list combines the three dimensions of "CBNData Consumer Influence", "Weibo, Xiaohongshu, Douyin Three Mainstream Social Media Platform Popularity" and "Baidu Search Engine Popularity", quantitatively evaluates nearly 400 fashion IPs around the world, and finally selects 100 fashion IPs with excellent comprehensive performance in the Chinese market.
The Shanghai Stock Exchange also specially invited Jin Xiaomu, Jia Pan Tianjiao, feka Dawang, Brodygogo, Ji Wa and Xu Teacher, a total of 6 opinion leaders active in the field of fashion trends, to conduct local follow-up visits in Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and Nanjing, directly attacking the consumption ecology of Chinese fashion trends and listening to the real voices of more new generations.
That's all there is to it for this week's "There's Something to Say in the Circle," and we'll see you next time!
(Image source: brand official)
Want to wear a skirt in winter? Then be sure to buy these ones!
Zhou Yutong's knitted vest of the white deer is also too top! Hurry up and learn