"Small-mouth pointed bottom bottle, accompany you to read Henan" series of reports no. 30
Dahe Bao Yu video reporter Huo Kunfeng Wen Guo Shuangjing photography
Small-mouth pointed bottom bottle, accompany you to read Henan
Strengthen cultural self-confidence and build a cultural power. In order to carry forward yangshao culture, enhance the cultural self-confidence of Henan people, and enhance the cultural pride of "hometown Henan", Dahe News specially launched a series of reports on "Small-mouth pointed bottom bottle, accompany you to read Henan", and specially invited Henan entrepreneur - Yangshao Cultural Recommendation Officer to talk about small-mouth pointed bottom bottle and wine culture, empowering central plains culture and adding color to central plains culture.
Guests in this issue:
Wang Kun
Wang Kun, a native of Zhoukou Fugou. Born in 1976. During his university studies, he majored in decoration design. After walking out of the university in 1997, Wang Kun entered the planning department of a well-known commercial enterprise in Zhengzhou, starting from the artist and becoming the director of the planning department step by step. During this period, he not only has a good grasp of the work of the planning department, but also has a thorough understanding of the operation and management of commercial projects. In 2014, Wang Kun quit his original job and immersed himself in business consulting services with his partners, and did professional positioning, planning and consulting services for a number of commercial projects inside and outside the province. In 2019, Wang Kun joined the commercial department of Zhongli Group and began to be responsible for the preparation and operation of Zhongli MAX Shopping Center.
Zhongli MAX Shopping Center will be refreshing
MAX is a mathematical term that denotes the largest set element, the largest value. From this, we can see the grand goals and ambitions of Zhongli MAX Shopping Center.
The reporter found that the Zhongli MAX shopping center under construction is located near the intersection of Shangdu Road and Tongtai Road in Zhengzhou City, and will be adjacent to METRO after opening. Will the two compete fiercely?
"We do not compete with METRO, but complement each other, and we are committed to building a community-based shopping mall, which is younger, more fashionable and trendier." Wang Kun said that the planned area of Zhongli MAX Shopping Center is 53,000 square meters, and it plans to introduce about 200 fashion brands, including cinema lines and late-night canteen theme catering blocks.
At the same time, Zhongli MAX Shopping Center will also create a theme leisure place with Henan cultural elements to promote Henan culture and show cultural strength. Wang Kun said that Henan culture is too thick, and a small section of it is a very good theme, and there are endless stories. Moreover, after market research, they found that there was a potential passenger flow of 600,000 people within 3 kilometers of the surrounding area. That's where their confidence lies.
Wang Kun believes that whether a commercial project has prospects, one is to look at the financial strength of the project side, the second is to endure loneliness, the third is to have a clear understanding of the prospects, and the fourth is to have perseverance. "After the opening of Zhongli MAX Shopping Center, it will definitely make consumers refreshed."
Yangshao culture is China's cultural business card
"Small-mouth pointed bottom bottle, accompany you to read Henan." During this visit, the reporter sent the outline of the interview to Wang Kun in advance. Judging from the interview process, Wang Kun made relatively full preparations in advance. Especially when it comes to Yangshao culture, he even knows who first discovered Yangshao culture, and he also knows that Yangshao culture has been excavated four times so far.
"In 1921, because it was discovered by the Swedish geologist Anderson in Yangshao Village, Shichi County, Sanmenxia, it was named Yangshao Culture." Wang Kun said that a large number of artifacts have been excavated in the Yangshao culture, and the more representative ones are various faience containers. With the gradual excavation of later generations, the Yangshao culture basically radiated to the entire Yellow River Basin.
"My understanding is that Yangshao culture is the birthplace of Chinese civilization and the business card of Chinese culture." Wang Kun said that because of the discovery of Yangshao culture, modern Chinese archaeological culture was born, which shows the importance of the historical status of Yangshao culture, which is also the pride and pride of Henan.
Especially during the fourth excavation of the Yangshao Village Cultural Site, the ingredients of wine were found in the small-mouth pointed bottom bottles excavated. In this regard, Wang Kun commented that this shows that the old ancestors of the Yangshao culture period mastered the winemaking technology, which is very remarkable, and it also has far-reaching significance for the winemaking industry, and can also be regarded as a major miracle in China. The impression is that this small-mouth pointed bottom bottle should be a kind of container excavated during the third excavation of the Yangshao village site in 1981, which is very chic and amazing.
The revitalization of Yujiu needs to cultivate a representative Yujiu brand
It is understood that there are more artifacts excavated from the Yangshao cultural site, of which there are two classic containers, one is a fish-pattern gourd bottle, and the other is a small-mouth pointed bottom bottle. At present, the two containers, the former by Henan Yangshao Wine Industry made into a faience pottery workshop geographical advantage, people and series of products, with wine heads, the latter is made into a faience pottery Tianshi series of products.
Wang Kun said that the faience pottery with the head of the wine is often drunk, and this small-mouthed pointed bottom bottle of Tianshi wine is still the first time to see it. This look is the representative of Yangshao culture, which is more quaint, very chic, quite likable, and also eye-opening.
When it comes to wine, Wang Kun also shows a high degree of concern for Yu wine. He said that to tell the truth, Henan is a place with a strong wine culture, but Yujiu as a whole has not made much progress, and the impact of foreign wine on the Henan market is too great. This is not to say that Henan's wine is not good, but it has not done a good job in the Henan market, and it always feels that it has not been deeply rooted in the hearts of the people in publicity and promotion.
Wang Kun believes that the revitalization of Yujiu proposed by the provincial party committee and the provincial government is very good and necessary, and it should cultivate a representative Yujiu brand in Henan. Of course, the revitalization of Yujiu is a systematic project, and it still needs to be continuously promoted, and it is not enough to rely on the strength of the distillery alone.
Wang Kun said that taking Yangshao pottery wine as an example, culture, packaging, quality and other aspects are available, and Henan has such a large market, continue to promote in depth, the market prospect should be very good.