The source | Tech Planet
| Chen Qiaohui
Tech Planet exclusively learned that Baidu recently launched a new social App "Hi Circle", it is reported that Hi Circle is a voice social product. The user's initial registration requires completing the initial "soul test" to match the person with the same interest as them to have a voice chat and find another TA.
Tech Planet understands that Hi Circle is an entrepreneurial project of Baidu's school recruitment team. Although it is a start-up product, there are still highlights in the whole product experience.
First of all, the Hi Circle main voice matching game, through the pull-down function of the home page, you can refresh users of different genders, the status, gender, constellation, label and voice of these users will be arranged in the form of cards, this card is called "sound bubble".
Users can hear each other's thoughts by clicking on the voice bar, and if they meet their dating standards, they can send a private message to each other, or reply directly to the current page.
In addition, Hi Circle supports users to publish sound bubbles, including but not limited to secrets, songs, stories, etc.
Overall, Hi Circle is friendly to mild users who like voice social networking, and a chat mechanism can be quickly established by simply making friends.
Baidu's obsession with social networking is very deep, over the years, Baidu has been interested in social, voice social, stranger social, vertical interest community have some actions, respectively launched "there is a poof", "sound", "earpiece" and "sound magnetism".
However, the volume and volume of these products have not further increased, which is mainly limited by the strength of the product in the early stage and the small audience range.
Of course, not only Baidu, in recent years, has not been able to run a phenomenon-level social products, even if it is byte-blessed Fei Chat and Tencent's social products are hastily closed. As a cold-start social product, whether the "Hi Circle" can break the silent product circle will be the key to winning a part of the stranger social market.