Tokyo Game Show organizer CESA announced that Tokyo Game Show VR 2022 (TGSVR 2022) will be held concurrently with the offline show, that is, from September 15 to September 18, at the Makuhari Exhibition Hall in Chiba, Japan, in an offline mode, this year's theme is "Game, Never Downtime!" ”。 At present, we have begun to accept applications for "VR Venue Exhibition, Sponsorship Program".
The organizing committee said that the reason for the offline holding is to respond to the voices from players, due to the impact of the epidemic, the event tickets will be limited to sale. As many exhibitors and visitors are unable to attend, the exhibition will also provide sufficient online event content, and the VR venue is still being expanded.
It is understood that the Tokyo Game Show was founded in 1996, is the world's second largest game exhibition after the E3 Game Show in the United States, and its content is mainly based on various game consoles, entertainment software, computer games and peripheral products. In August 1996, the first Tokyo Game Show kicked off at the Tokyo Big Sight, and it was also determined that the Tokyo Game Show would be divided into two spring and autumn shows each year, lasting 3 days each, of which the first day was a business day for the media and industry companies, and the next two days would be open to players.
It is reported that the first virtual Tokyo Game Show (TGSVR) held last year was the first large-scale virtual venue in the history of the show. Although it is the first time such an event has been held, the total number of visitors has reached about 210,000, and the average time spent on the exhibition per user is about 27 minutes, and the survey shows that people are highly satisfied with the exhibition and have higher expectations for this year's event.
Manufacturers can apply for participation in one of three programs depending on their industry or type of business: the "TGSVR 2022 Participation Program" for game-related companies and VR platform providers only, the "Promotional Sponsorship Program" for general companies, and the "Clothing Sponsorship Program" for clothing-related companies only.
It is worth noting that the deadline for the first application is May 9 and the deadline for the second application is June 10.
In xiaobian's view, TGSVR can help exhibitors maximize promotion by providing VR experience. Exhibitors can set up their own booths and content in dedicated VR venues to provide a novel VR experience for more audiences and provide more direct purchase channels for exhibitors' content-related products. The audience can visit the exhibition safely and free of charge through VR, PC and other devices at home, without having to bear the risk of the epidemic and rushing around.