laitimes

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

Happy Birthday Xiaomi!

From April 6, 2010 to April 6, 2022, Xiaomi ushered in its 12th birthday, and Xiaomi founder Lei Jun specially posted on Weibo:

- Every year on April 6th, I am very excited!

- Twelve years ago today, a small company of about a dozen people quietly opened in Zhongguancun...

-Our executives in Beijing took a group photo to commemorate Xiaomi's 12th birthday.

......

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?
Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?
Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

A short article by Lei Jun on Weibo, these are not even called articles, just one or two sentences, with Xiaomi's birthday Mi Mall also has a large number of coupons for consumers to collect and use. It can be said that xiaomi and rice noodles are both happy to be puben days.

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

Next, let's take a closer look at the big successes that Xiaomi has achieved in the past 12 years:

-Xiaomi spent $10 billion in 10 years to build cars – officially entering the field of electric vehicles

(On March 22, Luo Baojun, general manager of Xiaomi Beijing-Tianjin Branch, revealed that Xiaomi Automobile Engineering Prototype will be unveiled in the third quarter)

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

-Xiaomi's total revenue last year was CNY 328.3 billion, up 33.5% year-on-year, and its net profit was CNY 22 billion, up 69.5% year-on-year.

(Such a volume can maintain such a high growth rate, Xiaomi's ability to absorb gold should not be underestimated, and shareholders are estimated to be very satisfied)

-Xiaomi's high-end smartphones of RMB 3,000 and more than €300 have shipped more than 24 million units worldwide, and the proportion of Xiaomi's high-end mobile phones has increased from about 7% in 2020 to 13% in 2021.

(Xiaomi gradually increased the brand's share in the high-end market, and gradually got rid of the embarrassing situation that only low-priced machines sold)

-In 2019, the Xiaomi Group entered the World's Top 500 companies

(Xiaomi became the youngest Fortune 500 company in history)

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

And so on and so forth

These are almost the very proud achievements of Xiaomi now, technology companies independently build cars, ranked among the world's top 500, and gradually impact from the low-end market to the high-end market, and the profit and shipment volume have risen steadily. Xiaomi's 12th anniversary is indeed a good result that is exciting and gratifying. Here we have to mention Lei Jun and his start-up team.

He and them, history and future.

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

Lei Jun, born in 1969, a native of Xiantao City, Hubei Province, has won the China Economic Person of the Year and the Top Ten Financial And Intellectual Leaders, the Annual Figure of the Chinese Internet, the Chairman of Three Listed Companies such as Jinshan, YY and Cheetah Mobile, etc., has served as a member of the CppcC National Committee of Haidian District for two terms, was elected as a deputy to the Beijing Municipal People's Congress in 2021, and was elected as a deputy to the National People's Congress in February 2013. In 2019, it ranked 143rd for Forbes Global Billionaires in 2019 with a wealth of $9.6 billion.

Lei Jun's title and position are very many, his resume is also very rich, tenacious and tenacious, and it is not too much to describe Lei Jun as intelligent. Lei Jun graduated from the Department of Computer Science of Wuhan University, in the student years, he was famous in the computer circle with super professional skills, in 1992 entered Kingsoft Company to hold an important position, in Kingsoft learning and cultivation shaped Lei Jun's tenacious character and tenacious disposition. It also laid a solid foundation for the later Millet.

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

A bowl of millet porridge in April 2010 became the beginning of a great company. In the Silver Valley Building in Zhongguancun, Lei Jun and other co-founders worked together to make a bowl of millet porridge, and Xiaomi Company was established. MIUI internal testing officially began, which aroused the strong interest of a large number of early geeks, from just releasing the MIUI system version, to the real release of Xiaomi 1S, 2 hardware devices equipped with MIUI, Xiaomi mobile phones have begun to take shape. At that time, the cumulative sales reached 3 million units, which was difficult to find. Xiaomi devices, which use cheapness as a stepping stone, have attracted a large number of fans with better software services and relatively smooth systems. Soon the Xiaomi Mi 4 shipments came to 10 million units, how successful the Xiaomi Mi 6 is, look at the current Mi 6 nail households to know (laugh). The emergence of mix has also caused a wave of full screen, it can be said that each generation of Xiaomi's products has a very great significance for the growth of Xiaomi.

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

From only 10 million yuan of registered capital to the current hundreds of millions of scale, millet has been reborn, accompanied by the "born for fever" propaganda, the essence of millet has not changed, now let everyone enjoy the fun of science and technology, almost also became a reality. Xiaomi and Xiaomi's rich ecological chain products fill our lives, and cheap and good things are the roots of Xiaomi.

Finally, happy 12th anniversary of Xiaomi! Go further and further!

Today Xiaomi 12th anniversary! From cost-effective to high-end Xiaomi successful?

Read on