Station B as the current young people's favorite social barrage two-dimensional website, in the students and young people are very appealing, they in the B station to learn, chase drama, social, watch raiders, buy hands, play mobile games, etc., a lot of time in the B station activities, especially with the contemporary student groups and young people's purchasing power rises, B station game plate revenue growth is more stable and rising. Station B also decided to increase investment and cultivation in the direction of mobile games, and recently there have been big moves.
In 2021, the game business revenue of Station B increased by 15% year-on-year to 1.30 billion yuan, the growth rate is not small and stable, coupled with the unique quadratic attributes of Station B, it is undoubtedly beneficial to increase investment in games.
On March 25, Guangzhou Magic Explosion Network Technology Co., Ltd. underwent industrial and commercial changes, the original shareholders withdrew, and the B station Shanghai Bilibili Technology Co., Ltd. was added as a shareholder, holding 100% of the shares, and replaced the legal person as Zheng Binwei.
Guangzhou Magic Explosion Network Technology Co., Ltd. is what is sacred, let's take stock.
Founded in January 2022 with a registered capital of about 1.074 million yuan, the company's business scope includes: toys, animation and amusement supplies sales; animation game development; software development; network culture management. It can be seen that the main business of Guangzhou Magic Explosion Network Technology Co., Ltd. is the direction of mobile games, "Baby Bee: Abyss Angel", "My Hero Academy: The Strongest Hero", "Wing Spirit Reconstruction", "Mobile Star Realm Ambassador", "Mechanical Skeleton Out of Control", "Essentia Intrusion" and other games of the software copyright are also under the company, before the acquisition, the original shareholder of the Magic Explosion Network is also the actual controller of Guangzhou Xinyuan Interactive, and will be under its "Baby Bee: Abyss Angel" and "My Hero Academy: The Strongest Hero" The software copyright has also been transferred to the main body of the Magic Explosion Network, indicating that the acquisition may have begun earlier.
The acquisition of B station is to compete with a number of domestic games, especially mobile game development companies, in the mobile game circle, relying on strong secondary elements, animation, raiders and other advantages, as well as a strong, large number of sticky user base, B station mobile game business development prospects can not be described as strong.
Now the most popular on the market is Mihayou's "Original God", sitting on a large number of players in the world, online social, offline interaction, "Original God" is worthy of the current number one excellent mobile game. Although there are not many IPs in Mihayou, the strength is really strong. NetEase mobile game holds a large number of excellent IP, "Wilderness Action", "Journey to the West", "Diablo", etc., the first-mover advantage in mobile games is still very large, and there is still a chance for B station to achieve corner overtaking and rely on the way of comic changes.
The average monthly active number of B station is 271.7 million, the mobile monthly active number is 252.4 million, an increase of 35% and 35% year-on-year, the average monthly number of payers is 24.5 million, an increase of 37% year-on-year, the number of large members increased by 39% year-on-year to reach 2010 million, accurately control the time and budget of young people, retain a large number of people and high-quality users, the prospects of B station are indeed worth a look.