One form and another form borrow similar parts of each other's forms, while maintaining the relative integrity of their respective forms, this two-form coexistence of the conformation method is called symbiosis. Symbiosis is a manifestation of the contradiction of "mutual unity and mutual exclusion", which belongs to the graphic of "one word pun", "you have me, I have you".
Symbiosis relies on the designer's perceptual experience in configuration, obtaining images through logical thinking and imagination. The key to creativity should be placed on the common contour line and the mutual borrowing of shape and shape. The selection of constituent elements is clever and concise, not only forming each other, but also ensuring that the graphics are a holistic display of a collection. Grasping this essence of "symbiosis", other problems will be solved. There are two forms of symbiotic graphics: one is the positive and negative shapes of the symbiosis at the bottom of the figure due to the difference in color, and the other is the mutual borrowing of shapes and shapes.
The so-called isomorphism, that is, the same structure, is premised on the fact that there must be a certain commonality between things. It combines two or more images to synthesize into a new one. It can make the elements of the object completely retained, and create a new image with complete information content. In logo design, there are two main ways of isomorphism: text and graphic isomorphism; graphic and graphic isomorphism.
Positive and negative shapes borrow and depend on each other, and the graph as a positive shape and the bottom as a negative shape can be reversed from each other. The positive and negative shapes subtly replace the picture with the bottom, so it is also called the bottom of the picture conversion, which can form a complete shape and form a polysemy effect.
Modern logo designs such as the FedEx logo are actually plain text, but if you look closely, you can see that there is an arrow in the middle of the orange E and X, which actually represents the speed and accuracy of the company's delivery.
A gradient is an insignificant, non-fundamental change, a quantitative increase or decrease in things or a change in form. The former is a repetitive change, embodying the purest rhythm, and the latter is a logical change. Because of this gradient in shape, it is easy to produce a rhythm of high and low in the visual, so the gradient has a harmonious and beautiful visual form. More importantly, gradients can also make the graphics feel spatial and sporty, which makes this technique more useful in logo design. The methods of gradient are size, direction, weight, color, density, and center of gravity.
Logo design can also be based on the needs of specific design positioning, a basic shape of an orderly group combination, the formation of a unified and complete new logo shape. Fundamental shapes can be arranged in parallel and rotational symmetry, or asymmetrically arranged freely. In the arrangement and combination, it can be flexible and changeable in terms of direction and position, and make full use of various combination relationships such as contact and permeation to produce new forms.
repeat. That is, the same modeling element appears repeatedly according to certain laws to form an orderly change. Repetition can produce musical rhythm and rhythmic beauty, highly unified order beauty and neat beauty, appear majestic and powerful, and visually strengthen impression and enhance memory. But the disadvantage is that if it is too unified, it will make people feel bored and make the graphic appear monotonous.
Overlapping (diaspora). That is, the same modeling elements are combined in the form of merging, crossing, misalignment, defect reduction, and differential stacking. The overlapping structure is compact and concise, which can make the logo graphic produce a three-dimensional sense of space; through the translucency processing to produce real and imaginary shapes, which increases the connotation and concept of the logo; the graphics are cleverly combined and expressed, so that the monotonous image is rich, with transparent, pure and clear visual effects.
gather. That is, the same or more modeling elements appear repeatedly, closely combined in an irregular way to form a novel graphic form. The constituent elements are mostly used to reflect the nature of the integrated image to strengthen the meaning of the graphic itself.
launch. That is, the same or more modeling elements are centered on one or more points, showing visual effects such as launch and diffusion to the surrounding areas, with a strong sense of movement and rhythm. To a certain extent, the points emanating from the central object seem to have a tentacle-like meaning, reaching a sense of connection and service.
That is, the same or similar modeling elements are repeated with an axis or center as the base point. For example, the yunnan baiyao logo diagram adopts the auspicious flower "Baoxiang Flower" as an element, which is graceful and luxurious, auspicious and disease-free. The shape of the gourd and the upper point is a metaphor for a panacea. The logo as a whole is in an axisymmetric form, without losing its modernity in tradition.
Defect reduction is to eliminate the overlapping or minor parts of the styling elements as much as possible, and retain the essential parts to highlight the most individual characteristics. Through the reduction of defects, the image features are very prominent, and the graphics are simple and eye-catching, which is the effect pursued by the logo modeling. The method of reducing defects mainly relies on people's visual inertia and visual experience. Although the images to be depicted have been generalized or reduced, some of these basic features have been retained.
That is, in the intact shape or stroke of the local changes, such as fracture, deformation, scaling, color or texture changes, local decoration, etc., this method can break through the convention, increase the interest of the graphic, novelty, specific parts form a visual focus to attract attention. Local specificity is a mutation, like a sudden event, that can bring people an unexpected surprise or shock, thus causing the viewer to have the greatest sense of visual, emotional, psychological and spiritual tension.
Under certain conditions, the number of specific parts should not exceed two parts. In general, the smaller the proportion of the specific part, the stronger the specific effect. When designing, attention should be paid to the changing parts that should play a role in expressing the theme, and the graphic combination strives for natural coordination.
The space of contradiction is a special form of space that cannot happen in real life. The design of the contradictory space is often composed of the position of the figure up and down, left and right, reverse and reverse, and dislocated, and this spatial form will give people an absolutely novel feeling. Because this space is a combination of forms formed in violation of the normal concept of space, it can produce a plausible and contradictory spatial impression, and new forms and concepts are also produced, which is the purpose of using visual differences to create new spaces, which is one of the effective ways to create graphics with strong visual effects and spatial sense.
Suitable graphics is to adapt the theme image in a certain shape to achieve a unified effect. In the appropriate method of logo graphics, the thematic content of the logo is often combined with the shape of the logo, such as the natural shape is suitable for a certain geometry, or the text is suitable for a natural object. This not only makes the logo graphic more concise and intuitive, but also more artistic.
For example, the hebei airline logo, based on the initial letter "Ji" of Hebei Province, is written as an eagle that flutters its wings and flies high between the vast world composed of blue sky and red morning sun, which means "eagle strikes the long sky and soars thousands of miles". Red and blue can also reflect the unique characteristics of Hebei Ring Beijing-Tianjin and Bohai Rim, implying the spirit of Hebei Airlines to be bold, forge ahead and pursue excellence.
Through changes such as splitting, squeezing, dislocation, separation, interruption, etc., a complete pattern is broken up, and then recombined as needed to form a new shape and seek the best visual form. This transition from order to order is particularly striking. In the process of reconstructing the shape, the disconnected graphics must be simplified and quantitatively limited, so that the logo graphics remain relatively complete in shape, so that they are easy to identify and effectively propagate.