On September 2, the "2021 Kuaishou Live Summer Peak Night" was held in Chengdu. The Kuaishou platform presented awards to the winning anchors of the "2021 Kuaishou Live Broadcasting Summer Festival", and the award-winning anchors also brought wonderful performances on the spot, presenting an ultimate audio-visual feast for the audience.
As the activity IP created by Kuaishou Live, through traffic incentives, content guidance, and fan interaction, the festival opens up a fast channel for the growth and rise of platform anchors, helping more small and medium-sized anchors to gain rapid growth through competitions in the rich Kuaishou live broadcast ecology, and have more opportunities to be seen and ways to increase income.
Increase the support for the growth of anchors of the whole station, and dark horse anchors have emerged
From June 16th to 30th, Kuaishou opened the "2021 Kuaishou Live BroadcastIng Summer Festival", which was divided into 23 divisions, covering multiple ways of playing such as pass-breaking tasks, category competitions, promotion matches, finals, guild matches, etc., and finally ranked according to the peak value obtained by the anchor during the event.
The final winners of the Summer Festival were also announced on the Summer Peak Night, and a total of 88 people won the prize after fierce competition in the four dimensions of regional competition, category competition, finals and guild competition. Looking at the list of winners, a large number of dark horses have emerged, and a new generation of anchors is rapidly rising.
With her musical talent, the new generation of anchor Chen Ge'er stood out and won the runner-up of the female star in the finals, becoming a veritable dark horse in the summer festival and obtaining the opportunity for high-speed growth and leaps.
The relevant person in charge of Kuaishou Live broadcast said that at this summer festival, Kuaishou gathered high-quality resources inside and outside the station, online and offline, creating more exposure opportunities for anchors. At the same time, by helping anchors create topics, the threshold of content production is lowered, and a channel for them to communicate and interact with fans is built to enhance fan interaction and stickiness.
Online + offline resource support, empowering small and medium-sized anchors to grow rapidly
The Kuaishou Live Broadcast Summer Festival brings more empowerment to the rapid growth of small and medium-sized anchors from many aspects such as event design, creative gameplay, and resource tilt.
According to the relevant person in charge of Kuaishou Live Broadcasting, small and medium-sized anchors have always been the basis for the development of the Kuaishou platform, in order to better empower these anchors, Kuaishou has further increased the live broadcast penetration of public domain traffic this year. "Previously, anchors mainly obtained traffic through short videos to increase fans, and fans then paid attention through the private domain of the homepage; now, Kuaishou has increased the inclination of live public domain traffic and opened up multiple conversion paths for anchors."
It is worth noting that under the support of the Kuaishou ecology, the advantages of small and medium-sized anchors are also more prominent, one is that after the public domain traffic, the more high-quality the content of the anchor, the easier it is to achieve rapid growth; second, the interaction ability between the anchor and the fans is further enhanced; the third is that each anchor has its own personality, making the content differentiation more significant.
In addition to online support, Kuaishou also created the "Midsummer Peak Night", an offline evening stage exclusive to anchors, inviting top domestic professional teachers and teams to conduct off-site guidance to enhance the comprehensive ability of anchors. Through the form of online traffic support + offline stage performances, Kuaishou helps anchors to better show themselves in an all-round way and create influence inside and outside the station in an all-round way.
With the successful conclusion of the summer festival, Kuaishou Live will also hold autumn festivals and annual festivals. It is reported that in the next grand ceremony, Kuaishou will increase the evaluation dimension, continue to explore how to let small and medium-sized anchors participate in activities, help more dark horse anchors grow, and will increase the list of new stars, excavate and support more small anchors.
Editing/Dynasty