Among the Top10 problems, noise problems such as wind noise, tire noise, brake and air conditioning noise account for 4 seats, battery life and charging time are inaccurate, and fast attenuation feedback is concentrated;
Among the subdivided models, the number of problems with the three-electric system of the mid-to-high-end and high-end models is less than that of the entry-level and mid-range models, but the feedback on the noise and cooling effect of air conditioning is concentrated.
Top 10 problems in the field of new energy vehicle segmentation
Zhang Yue, senior vice president of Kairui Saichi Consulting, said that at present, many consumers still regard new energy vehicles as a means of transportation, and product expectations are relatively low, which is also the main reason for the overall negative performance results of the new energy segment, but with the improvement of the penetration rate of new energy vehicles, consumers will pay more attention to the quality performance of the product in all dimensions, and the overall negative performance of this segment may fluctuate The quality performance of fuel vehicles continues to deteriorate
In the field of fuel vehicle segmentation, the negative performance of product quality (negative performance = number of problems X degree of complaints) results have deteriorated for two consecutive years, of which the negative performance of smart car machines has the largest difference, reaching 48%; specific to the number of problems, the number of problems feedback from consumers in the two areas of smart cars and engines has increased by 40% year-on-year; specific to consumer complaints, the transmission and driving assistance complaints are the highest.
The high incidence of independent brand intelligent car engine failures, the outbreak of European brand engine problems; vTop10 problems, gear shift setbacks, engine noise and abnormal jitter are related to the power system, of which engine noise and mechanical failures are listed for the first time, an increase of 375% and 189% year-on-year, respectively;
The odor problem in the car has improved, and the proportion of user choices has decreased by 4 percentage points compared with 2020, and it does not appear in the top 10 problem list.
Top 10 problems in the field of fuel vehicle segments
Smart configuration doesn't perform well
In this study, the overall results of the negative performance of intelligent configuration were not good, and the number of reversing radar and reversing image problems in the fuel vehicle industry increased by 7 times and 5 times respectively compared with 2020; the first occurrence of smart car crashes and catons was concentrated in the frequent occurrence of functional failures in the i driver assistance system within 1 month of car purchase.
The selection ratio of the second dimension problem of intelligent vehicle and machine
For the quality problems derived from new technologies, Zhang Yue believes that "in general, the application of new technologies will inevitably lead to unexpected quality problems, but this should not be an excuse for vehicle quality problems, it is recommended that car companies understand the real needs of consumers, and restore all car scenes as much as possible during research and development."
Studies in the fields of consumer pre-sales attention and car behavior have found that fuel vehicle users pay more attention to drivability, styling, product quality and safety; pure electric vehicle consumers' car purchase concerns focus on "mileage anxiety" such as short mileage and attenuation of electricity.
Focusing on new energy and intelligent tracks, enterprises cannot completely avoid product homogenization, and if they want to stand out in the fierce competition, they need to focus on the whole life cycle of vehicles and always provide high-quality products that meet user demands. In this study, some products stand out in various market segments with better quality performance.
During the same period, Car Quality Network also cooperated with Kairui Saichi Consulting to release the results of the 2021 China Passenger Car Tire User Satisfaction Study, and announced the best performing brands in the segment. The study selected the main sales products of 20 mainstream tire brands, and the survey sample exceeded 7,000, covering 243 cities in 26 provinces, autonomous regions and municipalities directly under the Central Government.