Previously, Changan Ford has announced the pre-price of the new Mondeo - the starting price has been lowered into the range of 150,000 yuan, and the entry is the standard 2.0T + 8AT golden power combination, so that fans who like it are surprised.
Although the actual price has not changed, there is another highlight at the press conference: that is, with the listing of the new generation of Mondeo, Changan Ford has also launched the "Lifetime Warranty of Parts" service for the whole vehicle series, and from April 13, 2022, users can purchase and repair the original parts installed at changan Ford authorized dealers to enjoy a lifetime warranty (except for wearing and consumable parts).
For this blockbuster plus, as consumers, we naturally welcome it with both hands, and we can also see that Changan Ford is determined to join the first echelon of the joint venture B-class sedan with the newly listed Mondeo.
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Although the martin face of the previous generation of Mondeo is quite classic, in that year, with the title of "Martin face", it did lay a prominent sports label in a group of slightly greasy medium-sized cars, but after many years, it is time to change.
Nowadays, the new car adopts the new design language of the Ford family, based on the design concept of "potential energy aesthetics", interprets the essence of Ford's new design concept from the three dimensions of "moving", "creating" and "force", and adopts the dynamic shape of the four-door coupe and the streamlined roof, which brings the sports posture of breaking the wind forward at the same time, but also lowers its wind resistance to 0.293Cd.
In terms of body size, the length/width/height of the Mondeo is 4935/1875/1500mm, and its wheelbase has reached 2945mm, bringing a slender body and a wide interior space.
In addition to the front face, what I personally appreciate most is the side face of the new car. Its waistline and the skirt below create a side shape, which reminds me of the American movie star Schwarzenegger, yes, this powerful line still reminds us that this is an American brand car, and the sense of strength is injected into its genes.
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Entering the car, the most eye-catching in addition to the amazing wide space, I am afraid that it is the large screen of the central control, in addition to the entry-level version, all equipped. This screen consists of a 12.3-inch full LCD instrument and a 27-inch 4K screen that runs all the way to the side of the co-pilot and is about 1.1 meters long. When did the greasy joint venture mid-level sedan also look up to the new car-making forces pursuing conceptual design? It seems that for this pursuit of big and beautiful, Ford, like other brands, "the hero sees a little the same."
In the luxurious collocation, the new generation of Mondeo is not inferior to the opponent. For example, it is equipped with the famous Danish brand B&O audio, and the second generation of AAR enhanced "Blue Shield" intelligent Xinfeng system, in the same price of the joint venture B-class sedan, not many can achieve this level, right? What's more, this warm air system, using HE micron-level high-efficiency activated carbon filter, filtration efficiency of more than 95%, after the closure is no longer Northern Europe, but North America.
In addition, it is also equipped with a new generation of Co-Pilot360 intelligent driving assistance system, with automatic car following, lane centering and other functions, can achieve L2+ stage auxiliary driving ability, if you buy a high-end model with adaptive cruise, driving long distance high-speed, you don't have to worry about driving very tired.
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The power of the new Mondeo after the replacement is one of its highlights, and it is worth introducing one or two.
In terms of power, the new car is equipped with an EcoBoost 2.0T four-cylinder turbocharged engine, with a maximum power of 175 kW, a maximum torque of 376N·m, a transmission system matching an 8-speed automatic transmission, and an acceleration time of 6.5 seconds per 100 kilometers. Moreover, Changan Ford is very conscientious of the standard of the whole series, even if you buy an entry-level model of 159,800 yuan, in addition to the difference in comfort configuration, the others enjoy the same level of power output.
Regarding this power advantage, in the official words of Changan Ford, "the new generation of Mondeo is the only model with a 2.0T+8AT golden power combination in the 150,000-yuan joint venture brand." Perhaps this is why Changan Ford has high hopes for this new car. With stronger products and sharper market policies, it has entered the first echelon of the joint venture B-class sedans that Maiten, Passat and Accord have long dominated.
The effectiveness of this strategy still needs to be tested by the market. But at least the opening move, we think, is the right one. After all, less than 160,000, you can win the 2.0T + 8AT joint venture B-class sedan, really fragrant!
Write at the end
As we all know, this year is the last year of Ford's three-year plan in China. Three years ago, in 2019, Ford Motor released the "Ford China 2.0 Strategy", put forward the product 330 plan, that is, the plan to release 30 new cars in the next three years, and also proposed to set up new institutions such as research and development centers, design centers, and innovation centers to promote the revitalization of the Ford brand in the Chinese market.
From the listing of Mondeo and the upcoming debut of new cars such as the new Focus, Changan Ford has entered the year of full strength. We look forward to bringing Changan Ford to the head camp of the joint venture brand through the listing of the new Mondeo Dongfeng."