785,000 user interactions, 120 million video views, and 4,232 original UGC works. The phenomenon of the whole people showing love to him fun × Kuaishou 10 seconds video super challenge # in his fun everyone deserves to be loved # ended. 22 different vertical masters concentrated their voices, using different scenes to interpret real emotional problems, covering the fan circle of 50 million fan groups.
Maslow's hierarchy of needs theory proposes that a person's hierarchy of needs is divided into five layers, the first layer is physiological needs, the second layer is security needs, the third layer is social needs, the fourth layer is the need for respect, and the fifth layer is the need for self-actualization. In today's materialistic society, we do not lack food or clothing, but everyone is running for life and work, without too much socialization and without the courage to talk about love. Is love too complicated, no, it's that we carry too much, always bind ourselves with comfort zones, and tie ourselves in the social framework. Gradually, we lock love in the corners of our hearts, as if we no longer need love to be at ease. But whenever the night is quiet, how many messages of longing to love and being loved that are only visible to oneself are sent?
"To love and to be loved" is an innate human ability, but now this ability seems to have deteriorated
A young man came home for a friend's party for the New Year, and he was a little proud when he first entered the box door, and he was the only one among friends who worked stably in the big city. However, between the laughter of his friends, his phone rang continuously, he picked up the phone and put it down, after a few times he was forced to connect, it turned out to be the work instruction of the leader of the young man's company, "This task is completed tonight and sent to me", the cold text made the laughter disappear.
The young man's friend sighed and told the young man that because the young man was too busy at work, his mother was hospitalized twice and the young man did not know that it was a friend who was helping. Because the young man was only busy around the work and ignored the family, the mother missed the phone. When we were young, our mothers carefully taught and loved us, but when we grew up, we only learned how to run for work, forgetting that our mothers need love, and we also need love.
After the young man was recommended by a friend to his fun app, he learned to put down work outside of working hours, what pressure is not to hold on to the heart, but to talk to others. After a while, the young man was with the girl who always helped him solve his problems, and at the after-work party, the opposite side of the phone was no longer cold, but became a gentle "You have a bad stomach, drink less."
It turns out that we don't need love, but we forget how to "love and be loved."
Gradually numb in life, what does love taste like?
In the entry, a girl in high school vowed to fall in love at the age of 21 and find someone of her own. Now that she is 23 years old, on the surface a person wants to do whatever he wants, in fact, she is rejected by her family every day, no one cares, and she is arranged to be intimate with different people. In reality, how many people are like this, constantly sending new photos in the circle of friends, but hearing good songs but no one can share, finding delicious food but no one goes with them, sitting on the bay window at night, watching the moonlight and listening to the net and cloud emo. We seem to be free and like to be alone, but we still love the downtown. We seem free, but we are bound by the three words "one person.". But we seem to get used to it, numb, and forget the taste of love.
Later, the girl was recommended by her cousin to be funny, and chatted with a boy until they met each other, only to find out that they had a two-way crush when they were young, and it was his fun that made them find each other and start a sweet love.
Is "single freedom" good?
No, we can answer in the affirmative. #Talk about love early#, #How cool it is to fall in love with the right person# and other topics frequently rush to the top of the hot search list, which is by no means a phenomenon that most people are eager to be single, but learning and social fear are also a huge stumbling block on the road for young people to yearn for love. He Fun deeply understands the reason why young people are "single", using science and technology, through AI artificial intelligence and big data algorithms, so that each user can remove the disguise on the Fun platform and maintain the most natural state to face social networking. "Everyone deserves to be loved", in his fun to throw away his troubles, throw away his sorrows, and start a journey to find love.
He has an insight into the current state of society, shows warm care, and triggers resonance with the topic of #Everyone deserves to be loved, causing heated discussions. Single young people's love and dating has always been a hot topic, and he is interested in rejecting homogenization, cooperating with the national short video live broadcast platform Kuaishou to seize the marketing potential contained in the short drama ecology of the Kuaishou platform and disseminate the topic. Kuaishou short drama daily active users reached 230 million, under such a strong traffic effect, he fun boutique video content, constantly exposed topics, he fun and Kuaishou both close cooperation to have the results of this high-quality marketing. Fine content, high attention, high exposure, so that this "in the name of love" challenge activity to achieve success, not only let him fun and fast hands to achieve a win-win situation, but also let the public feel the power of love.