If Euler is one of the brands that understand women best, then MG must be one that understands boys best...
Since boys are used, there is no need to question that the target is young consumers. I still remember the first time I recognized the MG brand, I don't know if everyone is like me, in 2009, the "Let's See the Meteor Shower" TV series was deeply impressed, and most people at that time insisted that it was a very rare luxury car. Nowadays, with the growth of knowledge/cognition, Xiaobian has a new understanding and insight into the MG brand.
MG5 Scorpio is coming, and the 100,000-level sports car has added a new favorite!
In recent days, the brand's MG5 Scorpio has been officially launched, launching three models, priced at 102,900-117,900 yuan. At the same time, the listing also comes with a pre-order car user on May 31 (inclusive), enjoying the "Rimula Red Packet Gift" with a deposit of 1,000 yuan to 4,000 yuan, and the price of the whole series after using the red envelope is 99,900 yuan to 114,900 yuan; the purchase of Trophy models is worth 2,000 yuan double-decker floating scorpion tail (limited to the first 10,000), 0 down payment / 0 interest / 0 monthly payment, lifetime free basic traffic and other multiple preferential policies.
MG5 Scorpio in the appearance, some similar to the family of MG6 PRO style, split headlights with a large size grille, the overall visual experience is particularly outstanding. On the medium/high Trophy models, the new car is also equipped with the Trophy Black Samurai Sports Kit, with exhaust valve control, one-button ignition of racing passion, black wheels, dazzling red calipers, yellow seat belts, bilateral four exhausts, the overall atmosphere can be described as a sense of combat.
But the only small slot point of the new car is the size of the model, compared to the UNI-V and Shadow Leopard models in the comparison, the overall model is smaller, but for young people, without starting a family, it will not be affected too much.
Inside, the wrap-around cockpit offers a panoramic view, zero-gravity integrated sports seats plus immersive light-sensitive rhythmic mood lights, and professional performance-grade Yamaha sound, creating a sense of movement while also enjoying your own third space.
In terms of vehicle and machine, the dual 12.3-inch joint screen is equipped with Qualcomm Snapdragon flagship 8155 chip and Roselle intelligent cockpit system, which can realize dual-screen information intelligent interaction, man-machine co-driving intelligent display and assistance, multi-finger touch shortcut operation and other functions.
Powerly, the MG5 Scorpio adopts SAIC Blue Core 2.0 MEGA Tech cutting-edge and efficient power technology, which has a new generation of MEGA Tech 1.5T high-power engine, maximum power of 181 horsepower, peak torque of 285 Nm, zero hundred acceleration of 6.9s. The transmission is mated to the MEGA Tech 7-speed wet DCT transmission.
Why is MG the one who knows best about boys?
From the product level, whether it is the MG 5 endorsed by Yang Chaoyue, or the MG 6 that Teacher Luo tested, or the MG 5 Scorpio endorsed by UZI this time, it is undoubtedly trying to get closer to rejuvenation. Today's market, up to 500,000, down to 50,000, almost all have models specially built for "youth". In the eyes of many car companies, young people are the "key" to open the door of the new world, so the models launched at the moment have a fashionable design, but in the 10-level market segment, there are not many young products that can compete with MG.
In addition, at the service level, mg brands have built a global flagship experience center in Shanghai, which sounds like a very high name, in fact, it is a 4s store, but this 4s store has become an Internet celebrity punch card in Shanghai's Anchi area. Although it is a 4s store, the interior covers the immersive interactive area, service area, MG Carffe coffee area, modification area, historical exhibition area, e-sports entertainment area, etc., which meets the user experience and also shows the brand's attitude towards young consumers.
Finally, are the 100,000 yuan shadow leopard and UNI-V ready?