April 11 news, the game industry has been concerned about the version number for a long time to stop, finally the first glimpse, stop the release of September after the opening of the floodgates to restart, Xishanju "Sword Net 3 Origin", the heart of the "Party Star" and many other works have been issued the version number!
The State Press and Publication Administration released the "Approval Information for Domestic Online Games in April 2022", and a total of 45 games were approved. This is the first game version number announced by the State Press and Publication Administration since July 2021.
45 games were approved
There is no Tencent NetEase
In the list of game version numbers released by the State Press and Publication Administration this time, a number of listed companies have products on the list, including Youzu, Gigabit, 37 Interactive Entertainment, Dream World, etc., the specific list is as follows:
Specifically, among the 45 games approved this time, there are 37 mobile games, 5 client games, 2 casual puzzle mobile games, and 1 Switch game.
Including 37 Interactive Entertainment's "Dream Voyage", Heartbeat Network's "Party Star", Gigabit's "Tower Hunter", And Youzu Network's "Chronicles of the Three Kingdoms: Pocket Battle", etc., all approved on April 8.
It is worth mentioning that the last time the game version number was issued was on July 22, 2021, 263 days ago.
Tencent and NetEase's games are not on the list. According to market analysis, this is not unrelated to the strong supervision of online games that began last year, and Tencent and NetEase are in the eyes of the regulatory storm.
The domestic independent game "Pottery Master", which was previously removed from the national Steam in order to log on to the mobile terminal, finally obtained the version number after being submitted for trial in September 2020, and re-listed on the Steam National Store, the game priced at 24 yuan, and the current evaluation is overwhelmingly praised.
After the list was officially announced, Huang Yimeng, chairman of The Heartthrob Network, sighed in the circle of friends: "Finally there is a version number, and I cry with joy." ”
The head of public relations of the heartbeat network said, "Previously, there was news every month that the version number was to be issued but it was debunked, so the company did not bet on the April release number, but carried out strategic and business planning according to the expectations of the industry's lower version number recovery and issuance." ”
However, it should also be noted that the number of releases in July 2021 is 87, and the reduction in the number of approvals also requires game companies to choose the best in the planning stage.
The latest research report of Anxin Securities believes that this round of suspension of the issuance of version numbers to restart, focusing on the implementation of the protection of minors, strengthen the control of minors' game time and content. The regulatory level affirms the cultural value of high-quality games and encourages games to go to sea. During the period when the version number was discontinued, going to sea became the standard self-help action of domestic small and medium-sized game manufacturers, and the overall revenue scale of domestic games increased rapidly.
In 2021, due to the suspension of the issuance of game version numbers, the revenue of domestic game companies has been affected to varying degrees. According to the "2021 China Game Industry Report", the actual sales revenue of China's game market in 2021 was 296.513 billion yuan, an increase of 6.4% year-on-year, but the growth rate has been reduced by nearly 15% year-on-year.
Not only game makers, but also gamers cheered. After the version number was restored, "Congratulations to Sword Net 3 yuanyuan to mention the first batch of game version numbers" and "finally ushered in this day" and other emotions in the screen.
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