The recent oil price situation must have been known to everyone a little bit, No. 98 oil price breakthrough of 10 pieces of a liter at the moment, in addition to the fuel car owners complaining bitterly, all the domestic new energy is also brushed with a sense of existence. To say that the most recent movement in the new energy car circle is definitely that BYD has not run.
In addition to officially announcing the suspension of fuel vehicles and making a big news, BYD also recently launched the first model of its own marine network: destroyer 05.
The twin brother of Qin Plus
However, if you look closely, the platform used by this car is not completely consistent with another car in the BYD Dynasty series, the Qin Plus DM-i.
The same chassis and powertrain, the whole face, how did it turn into a marine series of cars, but also a few thousand cheaper?
The mission of destroyer 05 is precisely to provoke "infighting"
There is a clear difference in appearance between the two: Qin PLUS DM-i (top) destroyer 05 (bottom)
The difference between the destroyer 05 and the Qin Plus lies in the design, but also in the family.
As a Dynasty series model, the Qin Plus adopts the current BYD's most common Dragon Face front face design, while the destroyer 05 belonging to the Ocean series has its own "warship" design language. But from the perspective of public recognition, the Dragon Face of the Dynasty series is still the bydir that people are familiar with, while the Ocean series, for the most part, still belongs to the "external forces" with low recognition.
The purpose of the destruction ship 05 was to erect a façade for the Ocean series.
The destroyer 05's iconic front face is different from other BYD models of the moment
The BYD Ocean series is derived from the original e-net, which is different from the Dynasty series. However, at the moment when the Dynasty series is unlimited, the Ocean series born from the e-net is tepid, and although the Dolphin of the Ocean series has taken a step, the Ocean series needs more models to create a "matrix" similar to the Dynasty series.
From the perspective of dealer management, only the dynasty is dominant, there is no healthy competition, everyone relies on the dynasty to eat, in the long run, BYD's sales service is not a good thing. And then pull up the ocean series, in addition to dividing different user groups externally, but also in order to maintain vitality internally and avoid rigidity.
How, is it very Corolla / Leiling, Passat / Maiten, the same platform and architecture split into two new cars, assigned to different manufacturers?
This car can be at the place, the quality feels the position
Interior style also varies: Qin PLUS DM-i (top) destroyer 05 (bottom)
Of course, even as models on the same platform, in terms of design and selling points, different models should be divided according to different groups. The difference between Qin Plus and destroyer 05 in appearance does not need to be repeated, but on destroyer 05, the three letters of BYD appear in the position of the logo, compared to the dynasty logo of the Dynasty series, the brand flavor is more intense.
In the interior part, the first look of the destroyer 05 is more concise, the color system is also biased towards darkness, and the temperament is more calm. In contrast, Qin PLUS DM-i, the wavy elements of the central control are embellished with richer colors, and its sense of atmosphere is also more full. It is worth mentioning that the LCD dashboard that has been complained about many times on the Qin PLUS DM-i earlier is too small, and BYD has also learned a lesson this time. Therefore, the lowest version of the destroyer 05 this time is equipped with a 12.8-inch central control screen as standard, which is no longer so "stingy".
BYD logo + part of the interior changes, the Ocean series destroyer 05 always has some "new people win the old" meaning, but the logic hidden behind it is that the Ocean series will be a new car series on an equal footing with the dynasty, this car series for the young market, carrying BYD's expanding ambitions.
The concept of dual-way parallel development is always the same
Destroyer 05 can further consolidate the foundation for the development of marine networks
The reason why BYD chose to launch a destroyer 05 model with a similarity of 90% to the Qin PLUS DM-i is to "revitalize" the marine car series. The "lame" strategy of developing the dynasty series is not what BYD wants to see. With the announcement of the suspension of fuel vehicles, BYD's current core development goals are also shifting to marine network models. Out of the public consumers' cognitive attitude towards the ocean network that banned the e-net, it is presumable that BYD also wants to borrow the "pin crown" of Qin PLUS DM-i to achieve a replica of the successful case in the ocean network, as a key shot to revive the series.