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Bøin Löfven joined hands with the court IP to launch new summer products, interpreting the beauty of new era costumes

Southern Network News (Reporter/Pan Shensi) In today's highly sought after by the national style culture, all walks of life have also set off a wave of creative industries for Chinese elements. Among them, the Forbidden City, which contains the profound cultural heritage of the Chinese nation, provides a steady stream of inspiration for people's creation, and many enterprises have joined hands with the palace IP to launch cultural and creative products such as handmade and makeup, which are very close to the preferences of young people at present. Not only that, the traditional culture of the court has also been widely excavated, and it has been cleverly applied to the costume through innovation again, so that the public can see the vivid and interesting side of traditional culture.

This season's T-shirt expert Biyin Leufen continued to jointly launch the 2022 summer new clothing with the Palace Palace Culture, drawing creative inspiration in the process of in-depth study of the palace culture and Traditional Chinese culture, and then integrating with the brand's unique golf fashion culture, slowly presenting the perfect picture scroll exhibition of traditional culture and modern fashion intertwined and colliding in front of everyone.

It is reported that this season's joint new products, Biyin Leufen, through the joint cooperation with the national cartoonist Zhang Hao, continue to recreate the palace elements, with the beast tiger and deer, Fu culture as the main design elements, to create a special limited "Tiger Roaring Wind" "Tianlu Yongchang" series in the Year of the Tiger, with a beautiful oriental charm for the public to send a surprise to wear.

Bøin Löfven joined hands with the court IP to launch new summer products, interpreting the beauty of new era costumes

Traditional Chinese patterns are the result of thousands of years of national art and folk culture precipitation, and have unique connotations. In the joint new products of Biyin Leufen and the palace culture of the Forbidden City, the cultural relics collected by the Palace Museum such as "Old Lacquered Wood Tiger", "Brown Glazed Painted Tiger Pillow", "Golden Crane", "Beast and Copper Deer in Front of Chuxiu Palace" and other palace buildings are selected as design inspiration, as well as combined with china's ancient traditional folk art - paper-cut window flowers and seal art, the traditional elements and modern elements are created and integrated, bringing joyful window flower patterns and magnificent tiger print patterns to the public, injecting infinite vitality and romance into the new costumes.

Bøin Löfven joined hands with the court IP to launch new summer products, interpreting the beauty of new era costumes

In addition, the highlights of this season's new collection include the "Fu" element and the use of full print design. By continuing to dig deep into the classic "Fu culture", Biyin Löfven combines the swastika of one of the traditional patterns of ancient China with the auspicious cloud pattern and the dragon form to send the public good wishes for the same blessings and auspicious wishes; The fashion industry's classic full-print design combines Ruilu, webbing and court red contrast to create a personalized outfit with a visually striking pattern.

Bøin Löfven joined hands with the court IP to launch new summer products, interpreting the beauty of new era costumes
Bøin Löfven joined hands with the court IP to launch new summer products, interpreting the beauty of new era costumes

In general, the joint series of Bhiyin Leufen and the palace culture of the Forbidden City, by drawing design inspiration from traditional patterns, combines traditional clothing patterns with modern popular elements, so that the beautiful meaning represented by traditional patterns is placed on the costumes, so that the costumes have a great cultural heritage and truly inherit Chinese culture.

Nowadays, the influence of traditional Chinese cultural elements on modern clothing design is self-evident, and Biyin Leufen is also actively playing the role of a big country brand, consolidating the status of small experts in T-shirts, interpreting and reproducing the thickness of traditional culture with a unique design language, integrating traditional Chinese elements into the tide of the times, so that the mystery and depth of Chinese traditional elements are integrated with the openness and vitality of contemporary trends, and then promote the "Chinese style" to a larger stage and transmit Chinese cultural style, which is also the embodiment of the style of the big country of Biyin Leufen!

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