At the 2022 Beijing Winter Olympics, the "Chinese Battle Robe" is out of the circle!
At the opening ceremony on the evening of February 4, accompanied by the music of "Singing the Motherland", the chinese sports delegation as the host was the last appearance and received everyone's attention. The Olympic robes they wear also instantly attract the attention of the world - bright red coats, festive and enthusiastic, coupled with hats and scarves printed with Chinese elements, the overall atmosphere is elegant, and the bird's nest stadium is a beautiful landscape.
Source @ Beijing 2022 Winter Olympics official Weibo
Judging from the scene map, the Olympic robes of the Chinese delegation this time still take the national flag as the main design element, mainly using Chinese red and ice and snow white as the main colors, the overall atmosphere is elegant, dignified and full; and then cleverly use hats and scarves and other items to enrich the shape, highlight the sense of layering, full of fashion, but also more in line with the festive atmosphere of the opening of the Winter Olympics in the Lunar New Year. It is worth mentioning that this set of battle robes is based on the tide of the country, and the traditional Chinese cultural elements are integrated into the costumes, and with the help of the carrier of clothing, it interprets a different kind of Chinese romance to the world, such as combining the three kinds of calligraphy of Lishu, Calligraphy and Xingshu in the scarf to outline the word "China", showing the beauty and cultural charm of chinese calligraphy, which is the Chinese romance that belongs to our people!
In addition to the opening ceremony of the Chinese battle robe is particularly eye-catching, in the competition, Gu Ailing wore a golden dragon robe to win the championship, the short track speed skating team wore a golden dragon team uniform to win China's first gold, Wu Dajing wore the "Chinese God of War Sun Dasheng" helmet to participate, Wang Shiyue and Liu Xinyu wore green landscape and water allegorical uniforms to stage the ice version of "Only This Green"... The moment of high burning also makes the Chinese people relish, and their dress also sets off a burst of Chinese romantic style.
In this regard, Gu Ailing also revealed in the post-race interview that the competition uniforms and snowboards are all designed by themselves, of which a golden Chinese dragon is painted on the back of the uniform, there is also a Chinese dragon on the snowboard, and there is also a "dragon among people" written in English, she said that "I hope to bring Chinese elements to the world through the ski platform", and wants to use the carrier of clothing to let the world see Chinese culture.
Image source @ People's Daily official Weibo
It is true that in the current environment, clothing has become an important carrier for the country and brands to spread national culture, and is an important window for us to show the traditional culture and national spirit of China for 5,000 years. In recent years, more and more national brands have naturally taken on the heavy responsibility of disseminating Chinese culture, using clothing as the language, adding more Chinese elements to clothing design and innovation, so that traditional culture can be revitalized, and more people can see Chinese culture and pass on Chinese romance. Among them is the big country brand Bjørn Löfven.
On the one hand, Biyin Leufen actively joined hands with the palace culture of the Forbidden City to explore the connotation of traditional culture, and repeatedly launched a joint series that combines golf culture and traditional Chinese culture, serving the country as a tide, telling Chinese culture in its own way, and bringing charming Chinese romance. For example, the recently launched Tiger Howling Wind - XiangRuihe New Year Series is based on the king of the hundred beasts "Tiger" as the main design inspiration, and the mighty tiger and Chinese elements such as window flowers, cloud patterns, unauthorized, lanterns, and fu characters are cleverly designed into festive New Year window flower paper-cuttings, conveying the good expectations for the auspicious year of the tiger. In addition, this season's joint model also uses the "Fu" character element, and combines the "swastika" pattern of Xiangyun, Panlong and one of the ancient traditional patterns, to bring a different Chinese romance.
On the other hand, While actively helping the Chinese national golf team to compete, Biyin Löfven also integrates more Chinese elements in the competition uniform and transmits Chinese romance on the world stage. For example, in the past two Summer Olympic Games, Bien Leuven has launched two tailor-made competition robes for the national team, which contain rich cultural connotations. Taking the five-star battle robe II. as an example, the competition suit combines the national flag color with the traditional color of the Forbidden City, in the gradient of color, the "flying dragon" rises in the air, hidden in the auspicious clouds, full of auspicious blessings and wishes, which can send good wishes to athletes and also show the Chinese style very well.
With the advancement of the strategy of cultural power, more and more national brands will also join the team of the national tide, so that this Chinese romantic wind will continue to sweep the world, looking forward to seeing more ingenious designs containing chinese cultural charm on the field, and also looking forward to seeing more national tide items brought by the big country brand Biyin Leufen.